Brand Strategist, Digital Advertising Job at Morgan & Morgan, P.A. in New York

About Morgan & Morgan

At Morgan & Morgan, the work we do matters. For millions of Americans, we’re their last line of defense against insurance companies, large corporations or defective goods. From attorneys in all 50 states, to client support staff, creative marketing to operations teams, every member of our firm has a key role to play in the winning fight for consumer rights. Our over 6,000 employees are all united by one mission: For the People.

Summary

Morgan & Morgan has been fighting for justice for over three decades, and as America’s largest injury law firm, we practice over 50 areas of personal injury law and operate in all 50 states. We’re looking for a Brand Strategist who specializes in Digital Advertising to drive high‑intent leads and brand engagement at scale. The role will cross‑collaborate with Performance Marketing and Creative teams, focusing on developing campaign concepts, ad copy, and landing page strategies that maximize conversions and brand impact.

Responsibilities

• Develop creative strategy across paid search and social campaigns, including ad concepts, messaging, and landing page alignment.
• Write and refine ad copy designed to resonate with both high‑intent search users and diverse social audiences.
• Partner with Paid Media to review performance data (CTR, CPA, CVR, etc.) and help identify creative optimization opportunities.
• Collaborate with designers, content strategists, and UX to produce high‑performing ads and landing experiences.
• Ensure brand voice and design consistency across all paid creative assets.
• Research audience intent and creative trends across Google, Meta, TikTok, YouTube, and other platforms to inform strategy.

Qualifications

• 5+ years of digital marketing experience with proven expertise in paid search and paid social.
• Strong knowledge of Google Ads, Meta Business Suite, LinkedIn Campaign Manager, and emerging ad platforms.
• Demonstrated success in improving conversion metrics and reducing CPA at scale.
• Excellent content instincts and understanding of creative that performs.
• Bachelor’s degree in marketing, communications, or a related field.

Salary

Salary Range: $90,000 USD – $100,000 USD

Benefits

Full‑time employees receive an excellent benefits package including medical and dental insurance, 401(k) plan, paid time off and paid holidays.

Equal Opportunity Statement

Morgan & Morgan provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

E‑Verify

This employer participates in E‑Verify and will provide the federal government with your Form I‑9 information to confirm that you are authorized to work in the U.S. If E‑Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact the Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E‑Verify once you have accepted a job offer and completed the I‑9 Form.

Privacy Policy

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Location: Brooklyn, NY

Seniority Level: Mid‑Senior level

Employment Type: Full‑time

Job Function: Marketing and Sales

Industries: Technology, Information and Internet