NYC Service
Organization: Witness to Mass Incarceration
Project: MyBooBoosHoodies
Website:
mybooboo.org Start Date: Flexible
Witness to Mass Incarceration is launching MyBooBoosHoodies, an e-commerce campaign featuring adorable dog hoodies, with proceeds supporting formerly incarcerated and system-impacted entrepreneurs. We are looking for creative and dog-loving volunteers to lead the social media influencer campaign and help bring BooBoo’s brand to life online.
You’ll work closely with the Executive Director and Creative Director to design, develop, and execute a campaign strategy across Instagram, TikTok, Facebook, and other relevant platforms.
Qualifications
Passion for social justice and creative digital marketing
Strong understanding of Instagram, TikTok, and influencer culture (especially dog content!)
Experience in creating or managing social media campaigns (can be personal or school-based)
Graphic design and video editing skills are a plus (Canva, CapCut, etc.)
Self-motivated, organized, and deadline-driven
Photography and dog-handling experience is a bonus
Responsibilities
Develop and implement a launch campaign for MyBooBoosHoodies
Create and schedule engaging dog-themed content to promote hoodie sales
Build a list of micro and pet influencers to contact and collaborate with
Monitor engagement and iterate on content to drive traffic to mybooboo.org
Coordinate dog photo shoots (if local) or gather user-generated content
Report weekly on campaign performance and audience engagement
Expected Outcomes
A cohesive social media campaign that launches MyBooBoosHoodies to a wider audience
Growth in social media engagement and follower count across platforms
Influencer partnerships or collaborations that increase hoodie visibility and sales
Increased traffic to the e-commerce site, resulting in hoodie sales that fund the Art of Tailoring program for formerly incarcerated entrepreneurs
About WITNESS
Witness to Mass Incarceration (WITNESS) is dedicated to fostering economic independence for formerly incarcerated (FIP), system-impacted, LGBTQ+ individuals and the migrant community. We achieve this by building a hub of excellence in entrepreneurship and innovation, offering comprehensive vocational training, social enterprise solutions, and robust support systems. Our mission is to cultivate economic independence, reduce recidivism, and nurture generational wealth, while dismantling systemic barriers and advancing equality for all we serve.
Express Interest Volunteers needed through 12/31/2025
Location: Witness to Mass Incarceration (Virtual)
After expressing interest, the Opportunity Leader will contact you to confirm participation and provide directions for this opportunity.
253 Broadway, 8th floor, New York, NY 10007
#J-18808-Ljbffr
mybooboo.org Start Date: Flexible
Witness to Mass Incarceration is launching MyBooBoosHoodies, an e-commerce campaign featuring adorable dog hoodies, with proceeds supporting formerly incarcerated and system-impacted entrepreneurs. We are looking for creative and dog-loving volunteers to lead the social media influencer campaign and help bring BooBoo’s brand to life online.
You’ll work closely with the Executive Director and Creative Director to design, develop, and execute a campaign strategy across Instagram, TikTok, Facebook, and other relevant platforms.
Qualifications
Passion for social justice and creative digital marketing
Strong understanding of Instagram, TikTok, and influencer culture (especially dog content!)
Experience in creating or managing social media campaigns (can be personal or school-based)
Graphic design and video editing skills are a plus (Canva, CapCut, etc.)
Self-motivated, organized, and deadline-driven
Photography and dog-handling experience is a bonus
Responsibilities
Develop and implement a launch campaign for MyBooBoosHoodies
Create and schedule engaging dog-themed content to promote hoodie sales
Build a list of micro and pet influencers to contact and collaborate with
Monitor engagement and iterate on content to drive traffic to mybooboo.org
Coordinate dog photo shoots (if local) or gather user-generated content
Report weekly on campaign performance and audience engagement
Expected Outcomes
A cohesive social media campaign that launches MyBooBoosHoodies to a wider audience
Growth in social media engagement and follower count across platforms
Influencer partnerships or collaborations that increase hoodie visibility and sales
Increased traffic to the e-commerce site, resulting in hoodie sales that fund the Art of Tailoring program for formerly incarcerated entrepreneurs
About WITNESS
Witness to Mass Incarceration (WITNESS) is dedicated to fostering economic independence for formerly incarcerated (FIP), system-impacted, LGBTQ+ individuals and the migrant community. We achieve this by building a hub of excellence in entrepreneurship and innovation, offering comprehensive vocational training, social enterprise solutions, and robust support systems. Our mission is to cultivate economic independence, reduce recidivism, and nurture generational wealth, while dismantling systemic barriers and advancing equality for all we serve.
Express Interest Volunteers needed through 12/31/2025
Location: Witness to Mass Incarceration (Virtual)
After expressing interest, the Opportunity Leader will contact you to confirm participation and provide directions for this opportunity.
253 Broadway, 8th floor, New York, NY 10007
#J-18808-Ljbffr