Minnesota Staffing
Regional Marketing Representative (Hybrid - Shakopee, MN)
Minnesota Staffing, Shakopee, Minnesota, United States, 55379
Regional Marketing Representative
Position Overview: The primary role of the Regional Marketing Representative is to provide localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position will also be responsible for introducing new marketing and support programs to those ReSound customers as well as leading a forward-thinking approach to marketing planning and tactic execution. Essential Functions: Customer Interaction & Consulting: Provide primary point of contact for customers seeking support of their marketing efforts. Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities. Participate in conference calls and/or meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities. Provide experience & data-backed advice to customers when requested on: General effectiveness of specific marketing ideas in a given market Recommended timing of various marketing vehicles to optimize effectiveness Advice on how to enhance their marketing ROI Follow-up with accounts reviewing program post-mortem Project Execution: Facilitate execution of customized marketing projects for customers through internal and external resources. Projects include traditional tactics (Newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media). Vendor Interaction: Work with existing and new vendors to complete project requests on behalf of ReSound customers. Effectively communicate through proofing process as intermediary between vendor and customer. Responsible from project inception through completion. Reporting: Will be responsible to document marketing data for analysis. Documentation happens within PM software-based system. Regional Marketing Representative will be responsible for providing and presenting to small groups on multiple reports detailing accounts, projects and efficacy of programs where applicable. Regional Marketing Representative will be responsible for providing and presenting a quarterly summary report to assigned sales region representatives & marketing peers. Competencies (Knowledge and Skills needed for this position): Effective verbal presentation and written communication. Phone and email main communication platforms Detail oriented and results driven Ability to manage several tasks simultaneously and prioritize work with a variety of internal and external customers Ability to work well with customers to understand their objectives, align on recommendations, and implement plans to reach goals Demonstrated capability to engage stakeholders regarding marketing advice Ability to work with multiple projects simultaneously and ensure high-quality execution Ability to effectively communicate the strategic rationale of various marketing programs as they relate to enhancing growth in each account Ability to understand opportunity identification and prioritization as it relates to meeting targets Understanding of Resounds' product line and how it can be leveraged to drive more business or garner competitive share An understanding of the hearing instrument business from both a manufacturer and dispenser point of view Required Qualifications: Education: Bachelor's degree in marketing or a business-related field Experience: Minimum of 5 years marketing experience Experience in medical device or hearing industry Experience with franchise or small-business owners Travel: Limited travel may be required. 2-3 trips per year. Pay Transparency Notice: The target annual compensation for this position can range from $70,000.00 - $90,000.00 with a discretionary bonus if you are an active employee as of the fiscal year-end. Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays Working Environment: Combination of office setting and remote (home-based) work. Tuesday, Wednesday and Thursdays are mandatory in-office days. Prolonged periods of sitting or standing at a desk/workstation are required. Regular use of phone, computer and email is essential. The employee must occasionally lift and/or move up to 15 pounds. Position Type and Expected Hours of Work: Full-Time: 40 Hours/Week We encourage you to apply: We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well. We are committed to an inclusive recruitment process: GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with the broadest portfolio of products and services in our history fostering a sense of community, openness, and understanding. GN's solutions are sold in around 100 countries across the world. We are a Equal Opportunity Employer that values a diverse and inclusive workforce. We do not discriminate on the basis of race, color, national origin, religion, age, gender identity, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis prohibited by federal, state, or local law. Women, minorities, veterans, LGBTQIA+ individuals, and persons with disabilities are encouraged to apply. Come join our team!
Position Overview: The primary role of the Regional Marketing Representative is to provide localized marketing planning and support for hearing care professionals working with ReSound in an identified area of the US. The position will also be responsible for introducing new marketing and support programs to those ReSound customers as well as leading a forward-thinking approach to marketing planning and tactic execution. Essential Functions: Customer Interaction & Consulting: Provide primary point of contact for customers seeking support of their marketing efforts. Work alongside sales representatives to develop local market customer plans and identify local marketing opportunities. Participate in conference calls and/or meetings with key customers and prospective customers to discuss marketing opportunities and share ReSound marketing capabilities. Provide experience & data-backed advice to customers when requested on: General effectiveness of specific marketing ideas in a given market Recommended timing of various marketing vehicles to optimize effectiveness Advice on how to enhance their marketing ROI Follow-up with accounts reviewing program post-mortem Project Execution: Facilitate execution of customized marketing projects for customers through internal and external resources. Projects include traditional tactics (Newspaper ads, brochures, direct mail, referral programs) and digital tactics (website, SEO, paid search, display ads, Google/Facebook ads, redirect, and social media). Vendor Interaction: Work with existing and new vendors to complete project requests on behalf of ReSound customers. Effectively communicate through proofing process as intermediary between vendor and customer. Responsible from project inception through completion. Reporting: Will be responsible to document marketing data for analysis. Documentation happens within PM software-based system. Regional Marketing Representative will be responsible for providing and presenting to small groups on multiple reports detailing accounts, projects and efficacy of programs where applicable. Regional Marketing Representative will be responsible for providing and presenting a quarterly summary report to assigned sales region representatives & marketing peers. Competencies (Knowledge and Skills needed for this position): Effective verbal presentation and written communication. Phone and email main communication platforms Detail oriented and results driven Ability to manage several tasks simultaneously and prioritize work with a variety of internal and external customers Ability to work well with customers to understand their objectives, align on recommendations, and implement plans to reach goals Demonstrated capability to engage stakeholders regarding marketing advice Ability to work with multiple projects simultaneously and ensure high-quality execution Ability to effectively communicate the strategic rationale of various marketing programs as they relate to enhancing growth in each account Ability to understand opportunity identification and prioritization as it relates to meeting targets Understanding of Resounds' product line and how it can be leveraged to drive more business or garner competitive share An understanding of the hearing instrument business from both a manufacturer and dispenser point of view Required Qualifications: Education: Bachelor's degree in marketing or a business-related field Experience: Minimum of 5 years marketing experience Experience in medical device or hearing industry Experience with franchise or small-business owners Travel: Limited travel may be required. 2-3 trips per year. Pay Transparency Notice: The target annual compensation for this position can range from $70,000.00 - $90,000.00 with a discretionary bonus if you are an active employee as of the fiscal year-end. Compensation for roles at GN depends on a wide array of factors including but not limited to location, role, skill set, and level of experience To remain competitive, GN offers a competitive benefits package, including annual bonuses, health insurance, a 401(k) plan, and paid vacation and holidays Working Environment: Combination of office setting and remote (home-based) work. Tuesday, Wednesday and Thursdays are mandatory in-office days. Prolonged periods of sitting or standing at a desk/workstation are required. Regular use of phone, computer and email is essential. The employee must occasionally lift and/or move up to 15 pounds. Position Type and Expected Hours of Work: Full-Time: 40 Hours/Week We encourage you to apply: We highly value a mindset, motivation, and energy, that aligns with our core values, to not only ensure growth for you, but for your team and the wider GN organization as well. We are committed to an inclusive recruitment process: GN welcomes applicants from all backgrounds and applicants will receive equal consideration for employment. GN was founded more than 150 years ago with a vision to connect the world. Today, inspired by our strong heritage, GN touches more lives than ever with the broadest portfolio of products and services in our history fostering a sense of community, openness, and understanding. GN's solutions are sold in around 100 countries across the world. We are a Equal Opportunity Employer that values a diverse and inclusive workforce. We do not discriminate on the basis of race, color, national origin, religion, age, gender identity, sexual orientation, marital status, disability, genetic information, veteran status, or any other basis prohibited by federal, state, or local law. Women, minorities, veterans, LGBTQIA+ individuals, and persons with disabilities are encouraged to apply. Come join our team!