Brand Marketing Specialist - Legal Marketing Job at EverService in Lancaster

Brand Marketing Specialist

EverService is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company focuses on end-to-end solutions specialized for the legal, medical, home services, retail, and technology industries integrated with clients' CRM, EHR, and operational systems.

We're seeking a Brand Marketing Specialist to support internal brand strategy and growth for a marketing agency within the Legal Marketing vertical at EverService. This role will help drive our brand presence, support major marketing initiatives, and ensure the consistent delivery of high-quality content across all channels. This role oversees key brand, content, and promotional initiatives and will manage multi-channel brand visibility, support podcast production and distribution, and ensure our weekly newsletter and owned content channels remain aligned with our voice, standards, and growth goals.

Position Responsibilities:

• Own and evolve one of the legal marketing brands across all touchpoints within the EverService portfolio
• Manage, edit, and publish content for the brand website, ensuring accuracy, tone consistency, and alignment with brand strategy
• Oversee non-legal content needs across marketing channels (AI-assisted drafting; human review and brand refinement still required)
• Maintain and evolve the brand voice, messaging guidelines, and content quality standards
• Collaborate with internal SEO and marketing teams to ensure published content supports performance goals
• Coordinate all marketing and promotional activities associated with the brand podcast
• Support podcast production logistics, guest coordination, and weekly scheduling needs
• Develop and execute strategies to grow podcast listenership across platforms (social, newsletter, website, partners, etc.)
• Work with creative teams to oversee assets (thumbnails, audiograms, clips, etc.) and ensure consistent branding
• Oversee the weekly newsletter from planning through publication
• Manage topic curation, AI-assisted drafting, editing, formatting, scheduling, and distribution
• Track engagement metrics and implement improvements to increase open rates, CTR, and subscriber growth
• Collaborate with cross-functional teams (SEO, PPC, Creative, Ops) to align on brand messaging and campaign needs
• Assist with marketing planning, calendar management, and project coordination
• Support ad-hoc brand initiatives, social media content planning, and other marketing requests