Aramark
Marketing Coordinator
The Marketing Coordinator supports Aramark's mission by executing strategic marketing initiatives that drive customer engagement, brand awareness, and revenue growth. This role plays a critical part in promoting dining programs, events, and campaigns across various platforms, while ensuring brand consistency and operational excellence.
Marketing Campaigns & Promotions:
- Assist in the planning, execution, and tracking of local marketing campaigns, events, and product launches.
- Coordinate promotional activities across dining locations, retail outlets, and digital platforms.
- Leverage tools like Meal Plan Analytics, VOC feedback, and sales data to measure campaign effectiveness.
Content Creation & Brand Stewardship:
- Design and distribute marketing materials (posters, flyers, digital screens, emails, social media content).
- Manage digital signage and maintain consistent branding across all channels.
- Collaborate with graphic designers and vendors to support print and digital marketing needs.
Event Planning & Student Engagement:
- Organize and execute campus events, tabling sessions, and student engagement initiatives.
- Manage a team of marketing interns or peer-to-peer ambassadors when applicable.
- Partner with campus organizations and departments to increase program visibility.
Market Research & Reporting:
- Conduct surveys, focus groups, and competitive analysis to gather customer insights.
- Track and report marketing performance metrics, including campaign ROI and student feedback.
- Support business development efforts through customized presentations and client-ready reports.
Client Relations & Operational Support:
- Build relationships with university or business partners to align marketing goals with client priorities.
- Collaborate with culinary, operations, and sustainability teams to showcase programs.
- Attend team meetings and contribute creative ideas that align with Aramark's strategic goals.
Skills & Competencies:
- Excellent written and verbal communication skills.
- Strong organizational, time management, and multitasking abilities.
- Proficient in Microsoft Office Suite; Adobe Creative Suite and Canva a plus.
- Social media management experience (Instagram, Facebook, TikTok).
- Data-driven with an eye for design and branding.