Laced Up is the ultimate destination for Limited Edition Collectible Sneakers and Streetwear, offering a curated collection of 100% authentic and highly sought-after items. With exclusive designs from iconic brands such as Bape, Supreme, Jordan, and Yeezy, Laced Up champions streetwear culture and caters to trendsetters and collectors. Complementing this is Capsule Hats, our sister brand featuring Limited Special Edition New Era fitted hats designed by our creative team. With over 13 thriving locations across New York and New Jersey, Laced Up is a hub for fashion-forward individuals seeking premium streetwear and accessories. Join our growing community and experience the forefront of street culture fashion.
Role Description
This is a full-time, on-site Social Media Manager role based in Colonie, NY. The Social Media Manager will be responsible for developing and executing comprehensive social media strategies to enhance brand presence and engagement. Responsibilities include creating and scheduling engaging content, optimizing social media platforms, maintaining consistent communication with the audience, and analyzing performance metrics. The Social Media Manager will work closely with the creative team to align content strategy with brand goals and ensure the representation of Laced Up's unique identity.
- Proficiency in Social Media Marketing and Social Media Optimization (SMO) to manage and grow brand presence across various platforms
- Strong skills in Content Strategy and Writing to create compelling and aligned content that resonates with target audiences
- Excellent Communication abilities to foster engagement with followers, collaborate with team members, and manage brand voice
- Detail-oriented and results-driven, with the ability to analyze data and adjust strategies accordingly
- Relevant experience in the fashion, retail, or e-commerce industry is a plus
- Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience