SalaryGuide
Paid Ads Specialist Job at SalaryGuide in Jacksonville
SalaryGuide, Jacksonville, FL, US, 32290
Responsibilities Perform daily account management and pay-per-click accounts on Google AdWords, as well as Yahoo, Bing, and other search platforms for a variety of clients
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics
Manage and maintain updates for keyword lists
Ensure that landing pages have the appropriate copy, images, and call to actions for the keyword ads that are pointed to them
Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals
Support the generation of new paid search campaigns, ad groups, and accounts, and aid in the creation of new paid search marketing initiatives
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Requirements Google paid ad experience, or a similar platform
Google AdWords, Search, Display, and Video Ad Certifications
Marketing account management experience
Ability to analyze data and key performance indicators
CRM database experience
High communicator via phone and email
Customer service focused
Innovative, curious, and highly motivated
Benefits Health insurance, Blue Cross / Blue Shield, 100% paid for the basic plan for the employee, 4 plans available
Vision and dental insurance, 50% paid for employees
13 days paid time off (104 hours)
6 paid holidays
401K with up to 4% match, eligible after year 1
Short and long-term disability
$20,000 Term life insurance benefits
Eligible to add group life and accidental insurance
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