AlffCo
Full-time Description We are looking for a highly creative and execution-driven Marketing Manager to lead our content strategy and elevate our brand across all channels. This role focuses heavily on content creation, including video production, graphic design, print materials, and web content, while also managing digital advertising campaigns that drive measurable growth.
The ideal candidate is a hands‑on creator who can develop compelling stories, translate complex services into clear visuals, and maintain brand consistency across every touchpoint. You will partner closely with sales and leadership teams to produce engaging materials that support pipeline growth, customer education, and brand awareness.
Key Responsibilities Content Creation & Creative Production
Develop and execute a content calendar across video, social, print, and web.
Produce high-quality video content (short‑form, interviews, product/service demos, brand storytelling).
Design print collateral such as sell sheets, one‑pagers, trade show materials, and case studies.
Manage updates to website content, including landing pages, blog posts, and project spotlights.
Ensure all content aligns with brand standards and supports sales and marketing goals.
Other duties as assigned.
Advertising & Campaign Management Plan, execute, and optimize digital ad campaigns (LinkedIn, Google, Meta, programmatic, etc.).
Manage campaign budgets and report on performance, ROI, and opportunities for improvement.
Develop audience targeting strategies and creative A/B testing plans.
Partner with leadership teams to develop messaging for campaigns.
Marketing Operations & Strategy Support trade show and event marketing with content, booth materials, and digital promotions.
Collaborate with sales to develop content that drives lead generation and customer engagement.
Track KPIs across content performance, web analytics, and advertising metrics to guide strategy.
Manage vendors, freelancers, or production partners as needed.
What We’re Looking For A storyteller who brings ideas to life visually and through clean, compelling messaging.
A strategic thinker who understands how content feeds the full marketing funnel.
A self‑starter who thrives in a fast‑paced, high‑growth environment.
Requirements 3–6 years of marketing experience with a strong emphasis on content production.
Proven experience creating video, print, and digital/web content.
Hands‑on experience managing paid advertising campaigns across major ad platforms.
Strong writing skills and the ability to translate technical or service‑based topics into compelling messaging.
Proficiency in creative tools (Adobe Creative Suite, Canva, Final Cut/Adobe Premiere, etc.).
Familiarity with CMS platforms, marketing automation systems, and analytics tools.
Highly organized, deadline‑driven, and comfortable executing multiple projects simultaneously.
Salary Description $110,000 to $140,000
#J-18808-Ljbffr