Strategic Marketing & Retail Lead for Campus Centers

Department Summary University Centers and Events (UCE) encompasses the University Union, Gateway Center and Coliseum. University Centers and Events (UCE), provides quality programs, services, and facilities that enhance the educational experience and create a community for students, faculty, staff, alumni, and guests. We assist students to become good citizens of a global community. Position Overview The Associate Director for UCE Marketing and Retail oversees and manages the marketing, communications, multimedia (including video editing), public relations, and retail functions of the University Union and its department, University Centers & Events (UCE). Responsibilities include directing advertising and promotional materials, media relations, social media and print media marketing campaigns for the Union and its operational areas. Acts as the coordinator for all departmental marketing and assessment initiatives. Job Duties Oversees day-to-day marketing functions of the University Union and assists with University Centers and Events marketing efforts, as they relate to all programs and services. Ensures brand identity standards are implemented across all mediums to ensure compliance with University standards. Develops marketing plans and implements strategies to enhance revenues, public perception, and brand identity. Studies and reviews monthly social media and other web analytical data to help drive content/strategy decisions, ensuring effective engagement with the UNT community at all levels. Assists with copywriting, graphic design, and video editing as needed. Coordinates information and data for annual reports, strategic plans, and assessment timelines related to UCE. Collaborate with UCE areas and other campus partners to develop video content for internal and external audiences via social media, web, or other mediums. Acts as liaison with departments and student organizations across campus that produce public relations materials, advertising, and marketing collateral. Manages and responds to all formal inquiries/comments for the Union that are submitted by the campus population. Provides guidance and oversight for Design Works, including establishing short term and long term goals, providing guidance for staff, and coordinating fee schedules, inventory, and billing. Hires, trains, supervises, and evaluates full-time and part-time student positions; properly delegates tasks and projects. Establishes Marketing and Design Works budgets and monitors financial performance against budget targets. Prepares capital plan proposals for the purchase of equipment, furniture, and necessary repairs of equipment. Develops and manages building signage and branding strategies, enhancing wayfinding and user experience. Assists in maintaining and updating website content to ensure accuracy, brand consistency, and timely communication of programs, services, and events Reviews University Union policies as they relate to marketing and signage. Minimum Qualifications Bachelor's degree in related field and four years of professional related experience; or any equivalent combination of education, training and experience. Knowledge, Skills and Abilities Demonstrated marketing and promotional skills and experience. Excellent verbal and written communication skills Presentation experience and skills Experience with graphic design software and video editing software Computer experience with MS Office, Adobe Creative Suite, email, and application software technology. Preferred Qualifications Masters degree in marketing or related field Strong supervision skills Retail experience and oversight EEO Statement The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status in its application, employment practices and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities, facilities and employment practices. The University of North Texas System promptly investigates complaints of discrimination, harassment and related retaliation and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.

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