Digital Marketing Specialist

As our Digital Marketing Specialist, you’ll focus on supporting the execution of impactful brand, content, and event marketing projects that align with the firm’s strategic priorities.You’ll work closely with cross-functional team members to bring our online content to life, track performance, and contribute to the continuous improvement and growth of our firm’s marketing efforts and strategy. Using your skills and experience, you will support our efforts to plan, develop, and optimize digital marketing content and strategies across social media and web channels, ensuring alignment with marketing objectives and user experience best practices across device types and platforms.**What You Will Do:*** Enhance our brand awareness, engage our audiences, and drive measurable results.* Collaborate with cross-functional partners throughout the firm to develop compelling website content for our target audiences.* Monitor and report on digital marketing performance and user engagement using relevant analytics tools, using findings to help improve our strategy.* Oversee the day-to-day operations of our social media request queue, including managing workflows to ensure briefs and deadlines are met.* Support colleagues across the organization with social media queries and requests ensuring our team is always delivering top-class service to stakeholders while upholding correct processes and brand standards.* Support, mentor, and help train junior team members on an ongoing basis.**Who You Are:*** 4+ years of experience in digital marketing, social media marketing, and/or content creation* Experience working in professional services is a plus but not essential – we welcome applications from all backgrounds.* Experience working within workflow management tools (e.g., Workfront, Asana, Trello, etc.)* A portfolio of work or equivalent may be requested as part of the application process.* Work environment 4 days in office required* Occasional travel to other offices* Creative and analytical with a keen eye for detail, problem-solving aptitude, and proactive approach* Knowledgeable about real-world applications of digital marketing best practices across multiple channels, particularly social media and web* Highly organized and comfortable managing multiple workflows, projects, and timelines* Self-motivated with the ability to work collaboratively in a fast-paced, agile environment* Excellent written and verbal communicator, with a knack for crafting engaging copy**Social Media*** Strong understanding of major social platforms, including LinkedIn, Instagram, and X, and their respective best practices* Experience with social media management tools (e.g., Sprout Social, Later, Hootsuite, etc.)* Knowledge of and interest in current social media and marketing trends* Graphic design and video editing skills (e.g., Canva, Adobe Creative Suite, CapCut)* Experience with social media advocacy platforms or programs (e.g., Clearview Social, Advocacy by Sprout Social, etc.) is a plus* Experience with paid social media is a plus**Web*** Strong understanding and experience developing website content marketing plans and strategies.* Strong understanding of content management systems (CMS) (e.g. Sitecore, WordPress)* Understanding of analytics platforms and best practices (e.g., Google Analytics, Parse.ly, Hotjar, use of UTMS, A/B testing)* Familiarity with SEO (and GEO, AEO, etc.) principles and tools* Knowledge of accessibility standards (WCAG) and responsive design principles* Familiarity with UX research tools and methodologies#LI - JM1**Benefits and More**At Goodwin, you will discover your next career opportunity with a rewarding compensation package and comprehensive benefits, including:* Flexible work arrangements and hybrid work schedule* Health, dental, and vision insurance* Life and disability insurance* Retirement & Savings Plan* Emergency back-up child and adult care* Paid vacation, sick time off, and holidays* Professional development and career advancement opportunities* Employee recognition and reward programs* Employee wellness and assistance programs* Employee discounts and perksConsistent with the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.Consistent with the SF Fair Chance Ordinance, an arrest and conviction record will not automatically disqualify a qualified applicant from consideration.Goodwin Procter LLP is an equal opportunity employer. This means that Goodwin Procter LLP considers applicants for employment, and makes employment decisions without unlawful discrimination on the basis of race, color, gender, gender identity or expression, age, religion, national origin, citizenship status, disability, medical condition, genetic information, marital status, sexual orientation, military or veteran status, or other legally protected status.

To request a reasonable accommodation to participate in the job application or interview process in the US, contact the Benefits Department by email or by phone at 617-570-1800. To request any disability or neurodivergence related accommodations to participate in the job application or interview process in the UK or Germany, please email the Recruiting Department. Any information you provide will be in the strictest confidence, and only used for the purpose of providing the accommodations needed. Requesting accommodations will not adversely affect the outcome of your application.This position is eligible for overtime: NoThe Target Salary Range For This Position Varies By Location And Is Commensurate With Relevant Experience: $85,000.00 - $110,000.00**Join Goodwin’s Global Operations Team, and make a real impact on a global scale.** At Goodwin, we work with some of the world’s most successful and innovative investors, entrepreneurs and disruptors in the life sciences, private equity, real estate, technology and financial industries, and where they converge. As part of the Global Operations Team – all business professionals at the firm – you’ll collaborate with colleagues from varied backgrounds and experiences, fostering an environment where cross-functional learning, networking, and collaboration are at the core of what we do.

**Here, we’re not just supporting a law firm; we’re partnering with attorneys and clients to deliver cutting-edge solutions** in high-stakes litigation and dispute resolution, world-class regulatory compliance and advisory services, and complex transactions. Our commitment to integrity, ingenuity, agility, and ambition drives us, and we’re proud to have been recognised as the “Best Business Team” by The American Lawyer.

This is your opportunity to grow professionally in a dynamic, global environment, surrounded by forward-thinking peers.At Goodwin, we partner with our clients to practice law with integrity, ingenuity, agility, and ambition. Our 1,800 lawyers across the United States, Europe, and Asia excel at complex transactions, high-stakes litigation and world-class advisory services in the technology, life sciences, real estate, private equity, and financial industries. Our unique combination of deep experience serving both the innovators and investors in a rapidly changing, technology-driven economy sets us apart. To learn more, visit us at

and follow us on , , and . #J-18808-Ljbffr