Gentiva
Overview
Lead with Purpose. Grow with Strategy.
We're looking for an experienced Area Vice President of Business Development to lead and inspire high‑performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.
What You’ll Do
Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
Lead the design and execution of market‑specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
About You Education & Certification
Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
Valid driver’s license and automobile liability insurance required.
Experience
5+ years of direct sales experience in the healthcare industry, including home health or hospice.
2–4 years of sales management experience in a multi‑site or multi‑territory environment.
Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
Experience working in a metrics‑driven sales environment with CRM, EMR, and data tracking tools.
HomeCare HomeBase experience preferred.
Skills & Attributes
Strategic thinker with hands‑on execution ability
Effective team leader with strong coaching and development skills
Excellent verbal and written communication
Financial acumen with experience in budgeting and P&L review
Tech‑savvy: Intermediate Excel, basic PowerPoint, CRM platforms
Highly organized with exceptional time and territory management
We Offer Benefits for All Associates (Full‑Time, Part‑Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full‑Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company‑paid Life & Long‑Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply now to lead business growth with heart, strategy, and measurable results.
Legalese
This is a safety‑sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug‑free workplace
Related Job Titles
Hospice Sales, Home Health Business Development, Hospice Business Development, Healthcare Sales Executive, Territory Sales Director, Referral Development, Sales Leadership, Regional Sales Management, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager
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We're looking for an experienced Area Vice President of Business Development to lead and inspire high‑performing sales teams, drive new market growth, and strengthen referral networks across multiple territories.
What You’ll Do
Direct and coordinate sales operations across assigned territories, including pipeline development, referral relationships, and performance outcomes.
Build, coach, and mentor regional sales teams to achieve and exceed growth goals for admissions, census, and revenue.
Lead the design and execution of market‑specific sales strategies, leveraging data and industry trends to identify new growth opportunities.
Foster and maintain referral relationships with physicians, hospitals, skilled nursing facilities (SNFs), assisted living communities (ALFs), and other healthcare organizations.
Support recruitment, onboarding, and ongoing training of business development staff, ensuring they are equipped with effective sales techniques.
Collaborate with clinical and operational leaders to align sales strategies with patient care goals and operational capacity.
Monitor and report on team KPIs, sales funnel health, market share, and territory performance metrics.
Represent the organization at community, industry, and networking events to elevate brand visibility and credibility.
Ensure compliance with company policies, industry regulations, and ethical standards in all sales and marketing activities.
About You Education & Certification
Bachelor’s degree required (Business, Marketing, or Healthcare preferred).
Valid driver’s license and automobile liability insurance required.
Experience
5+ years of direct sales experience in the healthcare industry, including home health or hospice.
2–4 years of sales management experience in a multi‑site or multi‑territory environment.
Proven track record of meeting or exceeding admissions and census targets in a healthcare sales role.
Experience working in a metrics‑driven sales environment with CRM, EMR, and data tracking tools.
HomeCare HomeBase experience preferred.
Skills & Attributes
Strategic thinker with hands‑on execution ability
Effective team leader with strong coaching and development skills
Excellent verbal and written communication
Financial acumen with experience in budgeting and P&L review
Tech‑savvy: Intermediate Excel, basic PowerPoint, CRM platforms
Highly organized with exceptional time and territory management
We Offer Benefits for All Associates (Full‑Time, Part‑Time & Per Diem):
Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund
Additional Full‑Time Benefits:
Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company‑paid Life & Long‑Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)
Apply now to lead business growth with heart, strategy, and measurable results.
Legalese
This is a safety‑sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug‑free workplace
Related Job Titles
Hospice Sales, Home Health Business Development, Hospice Business Development, Healthcare Sales Executive, Territory Sales Director, Referral Development, Sales Leadership, Regional Sales Management, Sales Manager, Sales Leader, Market Manager, Regional Sales Manager, Business Development Manager, Healthcare Sales, Sales Director, Territory Manager, Account Manager, Sales Liaison, Sales Executive, Clinical Liaison, Hospice Clinical Liaison, Hospice Sales, Home Health Sales, Palliative Care Sales, Patient Care Liaison, Referral Development, Admissions Liaison, Hospice Nurse Liaison, Healthcare Liaison, Clinical Liaison Manager, Clinical Sales Manager, Market Development Manager, Hospice Market Manager, Healthcare Business Development, Sales and Clinical Liaison Manager, Nurse Liaison Sales, Hospice Growth Manager
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