Armor Animal Health
Job Details
Job Location : Beaver Dam Branch - Beaver Dam, WI 53916
Salary Range : $60,000.00 - $65,000.00 Salary/year
Under the general direction of the Director of Marketing, the Retail Marketing Specialist is responsible for coordinating with Sales professionals and other Marketing team members to develop and execute strategic marketing campaigns and activities for the organization’s retail customer segment.
Essential Duties and Responsibilities include the following.
Other duties may be assigned.
Develop and track marketing programs and materials such as sell sheets, product guides, brochures, mailers, email, social media and digital campaigns, promotions and events.
Design and proof associated marketing material according to Brand Style Guide.
Provide comprehensive analysis on program and material performance to internal and external stakeholders.
Collaborate with internal Marketing, Sales and Purchasing teams, as well as external agencies and vendors to strategize and implement key objectives.
Manage annual retail advertising budget and provide monthly and quarterly ROI reports.
Conduct market research to identify and advise on customer trends, competitor offers, sales opportunities and demographic data.
Use internal and external data and industry resources.
Recommend tactics and strategy to address information uncovered.
Develop objectives and goals for marketing activation aligning with organizational initiatives.
Partner with other Marketing team members to promote the organization and its products effectively across print and digital marketing channels.
Assist in planning and coordinating retail trade shows, sales training and other retail industry events.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Requires a 4-year degree in marketing, communications or related fields.
5+ years’ experience in retail or distribution marketing or equivalent combination of education and experience.
Knowledge of animal health and/or agriculture is a plus.
Language Skills:
Excellent written and oral communication skills and the ability to effectively present information and respond to questions from vendors, customers, managers and other employees.
Other Skills and Abilities:
Knowledge of graphic design and print and digital activation, including proficiency in Microsoft Office, Adobe InDesign, Photoshop and Illustrator programs. Working knowledge, understanding and interest in pet, equine, poultry and livestock retail spaces. Excellent analytical skills and ability to interpret sales and marketing data.
Work Location:
Hybrid position with preference on in-office attendance at the Beaver Dam office.
Hours:
General hours are 8:00am to 5:00pm; Monday – Friday; hours are subject to business needs
Qualifications #J-18808-Ljbffr
Salary Range : $60,000.00 - $65,000.00 Salary/year
Under the general direction of the Director of Marketing, the Retail Marketing Specialist is responsible for coordinating with Sales professionals and other Marketing team members to develop and execute strategic marketing campaigns and activities for the organization’s retail customer segment.
Essential Duties and Responsibilities include the following.
Other duties may be assigned.
Develop and track marketing programs and materials such as sell sheets, product guides, brochures, mailers, email, social media and digital campaigns, promotions and events.
Design and proof associated marketing material according to Brand Style Guide.
Provide comprehensive analysis on program and material performance to internal and external stakeholders.
Collaborate with internal Marketing, Sales and Purchasing teams, as well as external agencies and vendors to strategize and implement key objectives.
Manage annual retail advertising budget and provide monthly and quarterly ROI reports.
Conduct market research to identify and advise on customer trends, competitor offers, sales opportunities and demographic data.
Use internal and external data and industry resources.
Recommend tactics and strategy to address information uncovered.
Develop objectives and goals for marketing activation aligning with organizational initiatives.
Partner with other Marketing team members to promote the organization and its products effectively across print and digital marketing channels.
Assist in planning and coordinating retail trade shows, sales training and other retail industry events.
Qualification Requirements:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
Education and/or Experience
Requires a 4-year degree in marketing, communications or related fields.
5+ years’ experience in retail or distribution marketing or equivalent combination of education and experience.
Knowledge of animal health and/or agriculture is a plus.
Language Skills:
Excellent written and oral communication skills and the ability to effectively present information and respond to questions from vendors, customers, managers and other employees.
Other Skills and Abilities:
Knowledge of graphic design and print and digital activation, including proficiency in Microsoft Office, Adobe InDesign, Photoshop and Illustrator programs. Working knowledge, understanding and interest in pet, equine, poultry and livestock retail spaces. Excellent analytical skills and ability to interpret sales and marketing data.
Work Location:
Hybrid position with preference on in-office attendance at the Beaver Dam office.
Hours:
General hours are 8:00am to 5:00pm; Monday – Friday; hours are subject to business needs
Qualifications #J-18808-Ljbffr