ViacomCBS
#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got thepowerto achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.
Overview We are the Global Marketing Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing collaborators with decision support, performance clarity and business-driving recommendations.
The Marketing Analytics team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount Streaming business growth and retention.
Responsibilities The senior analyst will support the Streaming marketing team across various initiatives. The role requires the ability to translate data to clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be performing data analyses, including researching, reporting, and presenting findings that shape business decisions and deliver actionable insights to marketing and media activation teams.
The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.
Your day-to-day includes but not limited to:
Foster data-informed decision making throughout the Streaming marketing organization
Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
Collaborate with team members to ensure dimensions and metrics in data pipelines are aligned with business workflows powering marketing reporting.
Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage tools to escalate data inconsistencies using SQL and Google Cloud Service suite features.
Build data workflows for Streaming marketing data that ensures consistent data integrity.
Improve and strengthen marketing data pipelines with data engineering teams
Support ad hoc analysis to provide deeper and more granular insights on media performance
Additional other duties and responsibilities, as assigned
Basic Qualifications
BA/BS. 3+ years experience in digital marketing and analytics, web analytics, online media industry
Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
Strong detail-orientation with a penchant for data accuracy and good grammar
Additional Questions
Strong mathematics, statistics background
Strong solutions-oriented and critical thinking mentality
Experience using Google Cloud Platform (BigQuery)
Experience translating requirements into actionable instructions and documentation
Experience working independently to meet deliverables with some oversight
What We Offer
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. ... Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access ... You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
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Overview We are the Global Marketing Analytics team, part of the Paramount Streaming, Data & Insights Group (DIG) team. DIG is a key connector among the Paramount Streaming verticals. The group consists of subject matter experts that prototype, build, and scale data infrastructure and products; assess, aggregate, and analyze data; and shape qualitative and quantitative-based narratives and insights, providing collaborators with decision support, performance clarity and business-driving recommendations.
The Marketing Analytics team provides actionable, data-driven solutions to solve marketing challenges. We work closely with Media Strategy and Media Activation teams to drive Paramount Streaming business growth and retention.
Responsibilities The senior analyst will support the Streaming marketing team across various initiatives. The role requires the ability to translate data to clear, actionable insights and recommendations using media mix modeling, cross platform attribution tools, and other advanced analytics tools. You will be performing data analyses, including researching, reporting, and presenting findings that shape business decisions and deliver actionable insights to marketing and media activation teams.
The ability to interpret data and provide relevant context to explain marketing performance will be key to success in this role. The ideal candidate will possess strong communication skills, an inquisitive nature, attention to detail, and a love of media with previous experience or coursework in marketing efficiency and measurement.
Your day-to-day includes but not limited to:
Foster data-informed decision making throughout the Streaming marketing organization
Analyze marketing and attribution data to quantify return on marketing investment, optimize budget allocation, and provide recommendations across channels and partners using cross platform analyses, experimentation, and media mix model outputs
Partner closely with internal data science teams and external partners to enhance and increase relevance and actionability of the results across various media channels
Collaborate with team members to ensure dimensions and metrics in data pipelines are aligned with business workflows powering marketing reporting.
Support development of auditing tools of existing data sets to check for anomalies and irregularities; leverage tools to escalate data inconsistencies using SQL and Google Cloud Service suite features.
Build data workflows for Streaming marketing data that ensures consistent data integrity.
Improve and strengthen marketing data pipelines with data engineering teams
Support ad hoc analysis to provide deeper and more granular insights on media performance
Additional other duties and responsibilities, as assigned
Basic Qualifications
BA/BS. 3+ years experience in digital marketing and analytics, web analytics, online media industry
Proficient in SQL with a thorough understanding of data and systems' infrastructures; experience extracting, cleaning, and transforming data from databases using SQL
Experience or coursework in media measurement including web, native app, video measurement technology and standards
Proficient with analytical tools and languages supporting data analysis, reporting, and visualization - Excel, Microsoft Office, Google Collaborative Apps (Docs, Sheets, Slides), Tableau, R, Python
Strong detail-orientation with a penchant for data accuracy and good grammar
Additional Questions
Strong mathematics, statistics background
Strong solutions-oriented and critical thinking mentality
Experience using Google Cloud Platform (BigQuery)
Experience translating requirements into actionable instructions and documentation
Experience working independently to meet deliverables with some oversight
What We Offer
Attractive compensation and comprehensive benefits packages. Check out our full list of benefits here: https://www.paramount.com/careers/benefits
Generous paid time off.
An exciting and fulfilling opportunity to be part of one of Paramount’s most dynamic teams.
Opportunities for both on-site and virtual engagement events.
Unique opportunities to make meaningful connections and build a vibrant community, both inside and outside the workplace.
Explore life at Paramount: https://www.paramount.com/careers/life-at-paramount
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. ... Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access ... You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.
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