The Coca-Cola Company
This role will report to the VP of IMX.
What You'll Do for Us
Vision & Strategy Development:
Define and articulate a bold, future-forward vision for NAOU social media rooted in community connection, cultural relevance, and platform excellence.
Community-Centric Leadership:
Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy.
Social Safety:
Develop and operationalize best-in-class social safety processes, protocols, and communication routines.
Creator/Influencer Governance:
Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement.
Operational Excellence & Change Management:
Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution.
Cross-Functional Integration:
Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketing initiatives.
Team & Talent Leadership:
Build and lead a high-performing, diverse team of social strategists, community managers, analysts, and creatives.
Measurement & Impact:
Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social media.
Qualifications & Requirements
Education:
Bachelor's degree in Marketing, Communications, Digital Media or a related field is required; MBA or other relevant advanced degree is a plus.
Experience:
10+ years of experience in social media strategy, brand marketing, or digital communications, with a proven track record of leading large-scale transformations and building engaged online communities.
Leadership & Collaboration:
Demonstrated ability to lead and inspire dispersed teams, influence cross-functional stakeholders, and manage internal teams and external agency partners.
Social Media Expertise:
Deep understanding of all major social platforms, content formats, community management practices, and social analytics.
Change Management:
Experience navigating complex organizational structures and successfully driving change at scale.
Passion & Cultural Fit:
Genuine passion for culture, creativity, and consumer connection. A visionary yet hands-on approach with an innovative mindset that keeps our brands culturally relevant.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$189,000 - $217,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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What You'll Do for Us
Vision & Strategy Development:
Define and articulate a bold, future-forward vision for NAOU social media rooted in community connection, cultural relevance, and platform excellence.
Community-Centric Leadership:
Build and nurture vibrant brand communities by embedding human insights, cultural foresight, and audience-first planning into every aspect of social strategy.
Social Safety:
Develop and operationalize best-in-class social safety processes, protocols, and communication routines.
Creator/Influencer Governance:
Lead the strategic framework for Creators and Influencers for NAOU Marketing with a focus on strategic role and measurement.
Operational Excellence & Change Management:
Lead the implementation of the social transformation model across NAOU, instilling consistency, agility, and excellence in execution.
Cross-Functional Integration:
Partner closely with Creative, Brand, Media, and IMX teams to seamlessly integrate social strategies into broader brand campaigns and marketing initiatives.
Team & Talent Leadership:
Build and lead a high-performing, diverse team of social strategists, community managers, analysts, and creatives.
Measurement & Impact:
Establish clear KPIs and utilize analytics to measure community health, content performance, and overall business impact of social media.
Qualifications & Requirements
Education:
Bachelor's degree in Marketing, Communications, Digital Media or a related field is required; MBA or other relevant advanced degree is a plus.
Experience:
10+ years of experience in social media strategy, brand marketing, or digital communications, with a proven track record of leading large-scale transformations and building engaged online communities.
Leadership & Collaboration:
Demonstrated ability to lead and inspire dispersed teams, influence cross-functional stakeholders, and manage internal teams and external agency partners.
Social Media Expertise:
Deep understanding of all major social platforms, content formats, community management practices, and social analytics.
Change Management:
Experience navigating complex organizational structures and successfully driving change at scale.
Passion & Cultural Fit:
Genuine passion for culture, creativity, and consumer connection. A visionary yet hands-on approach with an innovative mindset that keeps our brands culturally relevant.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Pay Range:$189,000 - $217,000
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
#J-18808-Ljbffr