SalaryGuide
Responsibilities
Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions Owns all automated, triggered based emails. Manages resends based on enterprise needs Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages) Oversees as point-person in managing/acquiring key campaign components, such as targeted lists, email creative and landing pages. Ensures quality of all creative and variable content across channels to ensure accuracy of programs and reinforcement of brand Creates and implements ways to improve processes. Defines new audiences that will lead to growth Monitors customer journeys across systems to help deliver consistent quality guest experience. Stays current and recommend best practices for marketing automation campaigns Provides back up and support to other team members on various marketing technologies, such as Marketo and HostViz
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Builds, edits, tests, and launches highly segmented email campaigns, including list management and segmentation, email content optimization, and deployment of dynamic content Tests and optimizes email metrics, including unsubscribes, open rates, click through rate (CTR), landing pages and conversions Owns all automated, triggered based emails. Manages resends based on enterprise needs Continuously measures and optimizes enterprise campaigns (A/B testing, copywriting, placement experiments, and tweaking landing pages) Oversees as point-person in managing/acquiring key campaign components, such as targeted lists, email creative and landing pages. Ensures quality of all creative and variable content across channels to ensure accuracy of programs and reinforcement of brand Creates and implements ways to improve processes. Defines new audiences that will lead to growth Monitors customer journeys across systems to help deliver consistent quality guest experience. Stays current and recommend best practices for marketing automation campaigns Provides back up and support to other team members on various marketing technologies, such as Marketo and HostViz
#J-18808-Ljbffr