Citigroup Inc.
The Programmatic Campaign Manager is a skilled individual contributor responsible for the execution, optimization, and reporting of Citi's programmatic media investments within an in-house programmatic media team. This role requires hands-on proficiency in media activation platforms and strong analytical skills to support optimization efforts and analysis of performance and quality metrics. The incumbent will focus on day-to-day campaign management, safeguarding Citi’s brand while contributing to business outcomes, and supporting the Senior Programmatic Campaign Manager in ensuring operational excellence. Reporting to the Group Manager, Lead Programmatic Media Strategist, this role is essential in executing Citi’s internal approach and contributing to effective use of strategic technology partnerships.
Key Responsibilities
Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations.
Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features.
Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
Agency & Internal Collaboration: Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
Operational Adherence & Quality Assurance: Adhere to established governance frameworks for programmatic media activities. Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting. Assist with documentation of campaign strategies and execution, and support billing reconciliation processes.
AdTech Support: Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.
Risk & Compliance: Assess risk in business decisions, demonstrating consideration for Citi’s reputation and safeguarding clients and assets by driving compliance with applicable laws, rules and regulations, and escalating and reporting control issues with transparency.
Qualifications
2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side.
Strong hands-on experience running campaigns in DV360 is required.
Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques.
Experience with Amazon and Yahoo DSPs is a plus.
Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets.
Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising.
Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners.
Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment.
Education
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Advertising, Branding and Media
Time Type: Full time
Primary Location: Dallas, Texas, United States
Primary Location Full Time Salary Range: $69,130.00 - $96,470.00
In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills: Please see the requirements listed above.
Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date: Jan 13, 2026
Citigroup is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. Citi’s EEO Policy Statement and the Know Your Rights poster are available for reference.
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Key Responsibilities
Programmatic Campaign Execution & Optimization: Execute and optimize programmatic media campaigns across various platforms, ensuring adherence to strategic objectives. Maintain hands-on proficiency in leading programmatic buying platforms, including DV360, to implement campaign architecture, bid strategies, and optimization techniques.
Performance Monitoring & Reporting: Monitor campaign performance daily, identify trends, and assist in the analysis of programmatic metrics, including basic supply path optimization and media quality indicators. Generate regular performance reports and provide initial insights and recommendations.
Platform & Tool Utilization: Utilize various AdTech/MarTech tools for campaign setup, trafficking, tracking, and reporting. Assist in the evaluation of new media solutions and features.
Vendor Communication Support: Support the Senior Programmatic Campaign Manager in day-to-day communication with core programmatic vendors and technology partners, ensuring smooth campaign operations.
Agency & Internal Collaboration: Collaborate effectively with agency partners and internal teams (e.g., creative, analytics) to ensure seamless campaign execution and alignment with overall marketing objectives.
Operational Adherence & Quality Assurance: Adhere to established governance frameworks for programmatic media activities. Perform meticulous quality assurance (QA) checks on campaign setups, tracking, and reporting. Assist with documentation of campaign strategies and execution, and support billing reconciliation processes.
AdTech Support: Contribute to the understanding and application of programmatic technology, assisting in research and discussions related to new and emerging technology utilization.
Risk & Compliance: Assess risk in business decisions, demonstrating consideration for Citi’s reputation and safeguarding clients and assets by driving compliance with applicable laws, rules and regulations, and escalating and reporting control issues with transparency.
Qualifications
2-5 years of progressive hands-on experience within programmatic media, focusing on campaign execution and optimization, whether client-side, publisher-side, or agency-side.
Strong hands-on experience running campaigns in DV360 is required.
Demonstrated hands-on experience with leading programmatic activation platforms (DSPs), with a proven track record of contributing to performance improvements through optimization techniques.
Experience with Amazon and Yahoo DSPs is a plus.
Foundational understanding of the AdTech and MarTech ecosystems (audience management tools, DSP/SSP, bid management, ad serving, web analytics, identity solutions).
Solid analytical skills, with the ability to interpret data and contribute to strategic insights from programmatic datasets.
Proactive and eager to learn about the evolving media landscape, particularly concerning privacy-first advertising.
Good communication and organizational skills, with the ability to articulate campaign performance and collaborate effectively with team members and partners.
Detail-oriented, process-driven, and capable of managing multiple tasks in a fast-paced environment.
Education
Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
Job Family Group: Marketing
Job Family: Advertising, Branding and Media
Time Type: Full time
Primary Location: Dallas, Texas, United States
Primary Location Full Time Salary Range: $69,130.00 - $96,470.00
In addition to salary, Citi’s offerings may also include discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
Most Relevant Skills: Please see the requirements listed above.
Other Relevant Skills: For complementary skills, please see above and/or contact the recruiter.
Anticipated Posting Close Date: Jan 13, 2026
Citigroup is an equal opportunity employer, and qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. Citi’s EEO Policy Statement and the Know Your Rights poster are available for reference.
#J-18808-Ljbffr