Red Wing Brands of America
Social Media Strategist
Red Wing Brands of America, Red Wing, Minnesota, United States, 55066
Company Overview
Red Wing Shoe Company is a privately held global footwear company headquartered in Red Wing, Minnesota, with approximately 2,300 employees worldwide. The company values its rich history while fostering innovation to deliver high‑quality products and excellent customer experiences.
Job Description The Social Media Strategist is responsible for driving and managing social marketing initiatives across all brands within the Red Wing Shoe Company portfolio. The role leads strategy, planning, and brand consistency, collaborates with Customer Experience, and leverages community engagement to support retail and cross‑functional collaboration.
Responsibilities
Lead a forward‑thinking social approach that aligns with brand identity, resonates with audiences, and drives brand growth and innovation.
Maintain social briefs and content calendar supporting campaigns, product launches, and priority initiatives.
Manage paid social amplification, including targeting, budget, and performance.
Use data to generate actionable insights to optimize content and drive impact.
Monitor evolving social algorithms, features, and emerging platforms, sharing strategic insights and recommendations.
Oversee influencer and partnership opportunities, ensuring compliance with brand standards, legal guidelines, and industry best practices.
Qualifications
Minimum: Bachelor’s degree in communications or marketing (or equivalent) and a minimum of 5 years of experience in social media and/or marketing communications.
Proficiency in social media management tools, ad platforms, and Google Suite (Word and Excel). Spreadsheet and PowerPoint skills are required.
Strong written, oral, and presentation skills for diverse audiences.
Organizational, project, and time management abilities to handle multiple initiatives concurrently.
Experience with Salesforce Service Cloud, Sprout Social, and major social media platforms (Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok).
Ability to translate analytics into strategic insights.
Innovation, problem‑solving mindset, and willingness to challenge the status quo.
Excellent interpersonal skills for building relationships within a matrixed environment.
Additional Information Work Environment: HyFlex – time split between office and remote work.
Travel Frequency: 10% for departmental needs.
Equal Opportunity Statement Red Wing Shoes is an Equal Opportunity Employer.
Equal Employment Opportunity Employers / Protected Veterans / Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651‑388‑8211.
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug‑free workplace.
For Equal Employment Opportunity posters, visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
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Job Description The Social Media Strategist is responsible for driving and managing social marketing initiatives across all brands within the Red Wing Shoe Company portfolio. The role leads strategy, planning, and brand consistency, collaborates with Customer Experience, and leverages community engagement to support retail and cross‑functional collaboration.
Responsibilities
Lead a forward‑thinking social approach that aligns with brand identity, resonates with audiences, and drives brand growth and innovation.
Maintain social briefs and content calendar supporting campaigns, product launches, and priority initiatives.
Manage paid social amplification, including targeting, budget, and performance.
Use data to generate actionable insights to optimize content and drive impact.
Monitor evolving social algorithms, features, and emerging platforms, sharing strategic insights and recommendations.
Oversee influencer and partnership opportunities, ensuring compliance with brand standards, legal guidelines, and industry best practices.
Qualifications
Minimum: Bachelor’s degree in communications or marketing (or equivalent) and a minimum of 5 years of experience in social media and/or marketing communications.
Proficiency in social media management tools, ad platforms, and Google Suite (Word and Excel). Spreadsheet and PowerPoint skills are required.
Strong written, oral, and presentation skills for diverse audiences.
Organizational, project, and time management abilities to handle multiple initiatives concurrently.
Experience with Salesforce Service Cloud, Sprout Social, and major social media platforms (Facebook, Instagram, Pinterest, LinkedIn, Twitter, TikTok).
Ability to translate analytics into strategic insights.
Innovation, problem‑solving mindset, and willingness to challenge the status quo.
Excellent interpersonal skills for building relationships within a matrixed environment.
Additional Information Work Environment: HyFlex – time split between office and remote work.
Travel Frequency: 10% for departmental needs.
Equal Opportunity Statement Red Wing Shoes is an Equal Opportunity Employer.
Equal Employment Opportunity Employers / Protected Veterans / Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact rwsc.recruitment@redwingshoes.com or call 651‑388‑8211.
All offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company, Inc. is a drug‑free workplace.
For Equal Employment Opportunity posters, visit https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm
#J-18808-Ljbffr