Arlo
Growth Marketing Lead – Arlo
Join us as a Growth Marketing Lead at Arlo, a company rebuilding health insurance through AI to provide proactive, personalized support for members.
About The Role As hands‑on Growth Marketing Lead, you’ll build our growth engine from the ground up, developing and testing messaging, running high‑impact experiments across multiple channels, and turning findings into scalable campaigns that generate qualified leads and partnerships. You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast‑paced experimentation.
What You Will Do
Craft and test messaging that resonates with our target audiences – customers, advisors, and partners.
Build, run, and optimize campaigns across digital and offline channels:
Meta and LinkedIn ads
Direct mail
SEO & content programs
Generative‑AI‑driven creative and landing‑page testing
Launch rapid experiments to identify high‑performing channels and messages.
Partner with designers and agencies to produce compelling creative assets.
Track and optimize performance across the funnel – from awareness to qualified leads.
Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.
What We Are Looking For
7–12 years of experience in growth, demand generation, or performance marketing.
Proven ability to go from zero to one – building campaigns and iterating based on data.
Strong copywriting and messaging instincts for B2B audiences.
Hands‑on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct‑mail background a plus.
Analytical mindset – fluent with HubSpot, Clay, or similar tools.
Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
Bonus: Experience in healthcare, insurance, or benefits tech.
Process
30‑minute intro call with Rachelle (Talent Lead)
30‑minute call with Jan‑Felix (CEO & Co‑Founder)
30‑minute call with Karthik (Co‑Founder)
Take‑home case study
Onsite / virtual onsite
Reference calls
Why Join Arlo
High ownership – real responsibility from day one, high‑trust team empowers you to run with big problems and shape core parts of the company.
Join an important mission – your work directly influences how people access care and improves lives at scale.
Growth & expansion – we’re moving fast; as we grow, your scope will grow with us – new challenges, bigger opportunities, and rapid career velocity.
Apply AI to a problem that matters – instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
High pace, high collaboration – we operate with velocity, first‑principles thinking, and a team that works closely, openly, and with ambition.
Compensation Exact compensation inclusive of salary and bonuses is determined based on experience, skill level, location, and qualifications assessed during the interview process.
Equal Opportunity Employer Arlo is an equal‑opportunity employer. We do not discriminate based on age, race, color, creed or religion, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, status as a victim of domestic violence, or arrest or conviction record, as defined under New York State law.
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About The Role As hands‑on Growth Marketing Lead, you’ll build our growth engine from the ground up, developing and testing messaging, running high‑impact experiments across multiple channels, and turning findings into scalable campaigns that generate qualified leads and partnerships. You’ll report directly to the CEO and collaborate closely with design, product, and sales. This role combines creative storytelling, analytical rigor, and fast‑paced experimentation.
What You Will Do
Craft and test messaging that resonates with our target audiences – customers, advisors, and partners.
Build, run, and optimize campaigns across digital and offline channels:
Meta and LinkedIn ads
Direct mail
SEO & content programs
Generative‑AI‑driven creative and landing‑page testing
Launch rapid experiments to identify high‑performing channels and messages.
Partner with designers and agencies to produce compelling creative assets.
Track and optimize performance across the funnel – from awareness to qualified leads.
Manage and allocate an annual marketing budget efficiently to maximize learning and ROI.
What We Are Looking For
7–12 years of experience in growth, demand generation, or performance marketing.
Proven ability to go from zero to one – building campaigns and iterating based on data.
Strong copywriting and messaging instincts for B2B audiences.
Hands‑on experience with major ad platforms (Meta, LinkedIn, Google); SEO or direct‑mail background a plus.
Analytical mindset – fluent with HubSpot, Clay, or similar tools.
Resourceful, entrepreneurial, and comfortable operating with autonomy and ambiguity.
Bonus: Experience in healthcare, insurance, or benefits tech.
Process
30‑minute intro call with Rachelle (Talent Lead)
30‑minute call with Jan‑Felix (CEO & Co‑Founder)
30‑minute call with Karthik (Co‑Founder)
Take‑home case study
Onsite / virtual onsite
Reference calls
Why Join Arlo
High ownership – real responsibility from day one, high‑trust team empowers you to run with big problems and shape core parts of the company.
Join an important mission – your work directly influences how people access care and improves lives at scale.
Growth & expansion – we’re moving fast; as we grow, your scope will grow with us – new challenges, bigger opportunities, and rapid career velocity.
Apply AI to a problem that matters – instead of optimizing ads or cutting labor costs, you’ll use AI to fundamentally reimagine how people get healthcare.
High pace, high collaboration – we operate with velocity, first‑principles thinking, and a team that works closely, openly, and with ambition.
Compensation Exact compensation inclusive of salary and bonuses is determined based on experience, skill level, location, and qualifications assessed during the interview process.
Equal Opportunity Employer Arlo is an equal‑opportunity employer. We do not discriminate based on age, race, color, creed or religion, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, marital status, familial status, status as a victim of domestic violence, or arrest or conviction record, as defined under New York State law.
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