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Fairly Even

PT Social Media Manager (Mascot Branding)

Fairly Even, New York, New York, us, 10261

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PT Social Media Manager (Mascot Branding). Location: New York, NY (Hybrid). Pay: $20.00/hour. Type: Part-Time. We are seeking a creative and reliable Part-Time Social Media Manager to manage and grow our mascot-driven brand across social media platforms. This role focuses on developing engaging content, maintaining a consistent mascot personality, and increasing brand awareness through fun, on-trend posts. The ideal candidate understands internet culture, storytelling through characters, and how to build a recognizable brand voice using a mascot.

Key Responsibilities:

Define and execute the mascot’s unique 'voice' and personality (e.g., clumsy, heroic, or witty) to make the brand relatable.

Produce short‑form vertical video (TikTok/Reels) and static posts featuring the mascot in 'real‑life' NYC scenarios and behind‑the‑scenes moments.

Manage proactive and reactive engagement, responding to followers in character to foster brand loyalty; ability to go out to locations to make content and has the personality to keep the public engaged.

Assist in implementing marketing campaigns that use the mascot to simplify complex brand messages.

Monitor performance metrics and audience insights to optimize the mascot’s reach and engagement.

Qualifications:

Deep understanding of TikTok, Instagram, and YouTube trends.

Ability to use basic design and editing tools such as Canva, CapCut, or Adobe Creative Suite.

Knowledge of the hospitality industry, local & nationwide trends, events, and landmarks to keep the mascot’s content relevant.

Excellent storytelling skills and the ability to maintain a consistent character voice.

To Apply Please Submit:

A short resume or summary of relevant experience.

Links to social media accounts and links to content you’ve managed.

A brief explanation of why you’d be a good fit for managing a mascot brand.

Experience:

Not required Employment:

Part‑time Salary:

$20 hourly

About Fairly Even: Fairlyeven is a marketing platform for entrepreneurs, creatives and freelancers to enter industries where they make passive income. Start and grow your business with us!

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