Puzzle
Senior Manager, Demand Generation- Accounting Channel
Puzzle, San Francisco, California, United States
Senior Manager, Demand Generation – Accounting Channel
Join
Puzzle
as a Senior Manager, Demand Generation – Accounting Channel.
Base Pay Range
– $160,000 – $180,000 per year
About Puzzle Puzzle is redefining how companies navigate their financials. We build cutting‑edge accounting software that empowers accountants and firms with real‑time, AI‑powered insights. Our platform integrates with Stripe, Ramp, Mercury, Gusto, and more, and delivers variance analysis and trend forecasting. Built for accounting firms, startups, and SMBs, it takes just minutes to set up.
What We're Looking For We’re hiring a Senior Manager, Demand Generation – Accounting Channel to own full‑funnel growth, build scalable programs, and drive revenue alongside Sales for accounting firms.
What You’ll Own Own Full Pipeline: Awareness → Revenue
Build and own the demand strategy for the Accounting Channel.
Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated.
Define ICPs, personas, and buying committees inside accounting firms and CAS practices.
Map and optimize the full buyer journey—identify friction and acceleration points.
Design & Launch High‑Impact Campaigns
Develop and execute integrated programs across channels including email, lifecycle, virtual events, paid, content, field and industry events, and partnerships.
Run seasonal motions tied to accounting behavior cycles.
Build campaigns‑in‑a‑box that can be reused across partners and sales motions.
Partner Closely with Sales & Growth
Collaborate with Sales and Growth to build cohesive GTM plays.
Create sales enablement: follow‑ups, cadences, talk tracks, one‑pagers, comparison sheets, objection handling.
Accelerate deals with ABM‑style plays and targeted mid‑funnel programs.
Content, Field & Proof Points
Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms.
Support industry events, conferences, webinars, and regional field meetups.
Build lifecycle nurtures for trials, referrals, demo‑no‑shows, and churn‑winback.
Measure, Report, Optimize
Own funnel dashboards from first touch through revenue.
Analyze attribution and ROI—prioritize what works, eliminate what doesn’t. Share insights proactively with GTM and leadership.
Who You Are
6–9+ years in B2B SaaS demand generation, revenue marketing, or growth.
Proven track record owning pipeline and partnering directly with Sales.
Experience in fintech, accounting, finance, back‑office tools, or workflow software (preferred).
Strategic thinker, executor, hands‑on, scrappy, and fast‑moving.
Curious about the ICP—deeply understand accountants and their buying process.
Why Join Puzzle
You’ll own one of Puzzle’s most strategic growth levers.
Your work will have real visibility and impact pipeline quickly.
You’ll build foundational GTM engines, not maintain legacy systems.
Reporting to Head of Marketing.
Benefits
Competitive compensation, equity, flexible PTO, remote‑first culture, healthcare benefits, learning budget, coworking stipend, 401(k), and more.
Visa Sponsorship Notice:
Puzzle does not provide visa sponsorship for new hires at this time. We consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship.
EOE Statement:
Puzzle is an equal‑opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race, ethnicity, nationality, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E‑Verify program.
#J-18808-Ljbffr
Puzzle
as a Senior Manager, Demand Generation – Accounting Channel.
Base Pay Range
– $160,000 – $180,000 per year
About Puzzle Puzzle is redefining how companies navigate their financials. We build cutting‑edge accounting software that empowers accountants and firms with real‑time, AI‑powered insights. Our platform integrates with Stripe, Ramp, Mercury, Gusto, and more, and delivers variance analysis and trend forecasting. Built for accounting firms, startups, and SMBs, it takes just minutes to set up.
What We're Looking For We’re hiring a Senior Manager, Demand Generation – Accounting Channel to own full‑funnel growth, build scalable programs, and drive revenue alongside Sales for accounting firms.
What You’ll Own Own Full Pipeline: Awareness → Revenue
Build and own the demand strategy for the Accounting Channel.
Drive measurable growth across MQLs, SQLs, meetings booked, opportunities created, and pipeline generated.
Define ICPs, personas, and buying committees inside accounting firms and CAS practices.
Map and optimize the full buyer journey—identify friction and acceleration points.
Design & Launch High‑Impact Campaigns
Develop and execute integrated programs across channels including email, lifecycle, virtual events, paid, content, field and industry events, and partnerships.
Run seasonal motions tied to accounting behavior cycles.
Build campaigns‑in‑a‑box that can be reused across partners and sales motions.
Partner Closely with Sales & Growth
Collaborate with Sales and Growth to build cohesive GTM plays.
Create sales enablement: follow‑ups, cadences, talk tracks, one‑pagers, comparison sheets, objection handling.
Accelerate deals with ABM‑style plays and targeted mid‑funnel programs.
Content, Field & Proof Points
Develop case studies, proof points, testimonials, and ROI stories tailored to accounting firms.
Support industry events, conferences, webinars, and regional field meetups.
Build lifecycle nurtures for trials, referrals, demo‑no‑shows, and churn‑winback.
Measure, Report, Optimize
Own funnel dashboards from first touch through revenue.
Analyze attribution and ROI—prioritize what works, eliminate what doesn’t. Share insights proactively with GTM and leadership.
Who You Are
6–9+ years in B2B SaaS demand generation, revenue marketing, or growth.
Proven track record owning pipeline and partnering directly with Sales.
Experience in fintech, accounting, finance, back‑office tools, or workflow software (preferred).
Strategic thinker, executor, hands‑on, scrappy, and fast‑moving.
Curious about the ICP—deeply understand accountants and their buying process.
Why Join Puzzle
You’ll own one of Puzzle’s most strategic growth levers.
Your work will have real visibility and impact pipeline quickly.
You’ll build foundational GTM engines, not maintain legacy systems.
Reporting to Head of Marketing.
Benefits
Competitive compensation, equity, flexible PTO, remote‑first culture, healthcare benefits, learning budget, coworking stipend, 401(k), and more.
Visa Sponsorship Notice:
Puzzle does not provide visa sponsorship for new hires at this time. We consider candidates who are legally authorized to work in the U.S. or Canada without requiring new visa sponsorship.
EOE Statement:
Puzzle is an equal‑opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race, ethnicity, nationality, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law. Candidates should be currently residing in the U.S. or Canada to be eligible for this position. If hired, you will be required to present proof of work authorization. This employer is a participant of the E‑Verify program.
#J-18808-Ljbffr