Retail Media Strategist Job at Washington Staffing in Seattle

Accenture Song Retail Media Strategist

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.

Our Optimization Services team, part of Commerce practice, connects brands and consumers across all channels. Leveraging a full suite of omnichannel capabilities, we drive revenue and efficiency for brands through both retail and direct-to-consumer (DTC) channels. Backed by data, fueled by insights, and brought to life through world-class sales and operations, creative, digital, and patented technology, we build and execute strategies that acquire customers, create immersive experiences, and scale brands.

Job Responsibilities

As a Retail Media Strategist you will be responsible for planning, implementing, and managing retail media campaigns for client portfolios, and ensuring these campaigns exceed client KPIs/objectives within approved budgets. You are a self-starter with a proven track record of managing projects with both large and small companies alike. The ideal candidate for this role is a problem solver, articulate, and has a proven ability to lead strategic planning initiatives in the fast-moving retail industry.

• Creating comprehensive retail channel plans and media proposals that address client marketing goals and objectives
• Translate research, insight, and client vision into actionable media objectives and strategies
• Plan and manage retail media campaigns to engage and convert consumers in alignment with campaign objectives and benchmark KPI's
• Oversee completion of consistent assignments including, but not limited to, media plan creation, RMN communication/meetings, RFP responses, third-party vendor communication/meetings, client communication/meetings, planning exercises, and reporting and analytics generation
• Create presentations that deliver quality insight (both internally and externally) and clearly articulate ideas that drive growth
• Work collaboratively with the Creative, Paid Media, Account, Business Development, Data, and other internal cross-functional teams
• Analyze ongoing historical performance data and compile analytics reports for clients to deliver deeper actionable insights
• Become a subject matter expert on Accenture's ad tech and retail media offerings, as well as the individual capabilities of assigned retailer media networks
• Keep up to date on the latest digital media, retail media, digital commerce, and digital advertising trends
• In-platform retail media expertise is a plus
• Other job duties as assigned
• Some travel required

Qualifications

Minimum 4 years experience in Retail Media Strategy within digital marketing / media agencies. Industry recognized retail media accreditations e.g. Walmart Connect Academy. Bonus points if:

• Excellent verbal, written, presentation and interpersonal skills
• Strong organizational and project management skills
• Previous retail media experience, with a focus on strategy, planning and best-in-class execution
• Action-orientated, with a high degree of attention to detail
• Strong decision-making skills, based on client data and industry knowledge
• Team champion, excelling in a multi-disciplinary environment
• Entrepreneurial spirit and ability to think creatively to overcome complex challenges
• Passion for growth, treating our client's business as your own

Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. We accept applications on an on-going basis and there is no fixed deadline to apply. Information on benefits is here.

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired. If you would like to be considered for employment opportunities with Accenture and have accommodation needs such as for a disability or religious observance, please call us toll free at 1 (877) 889-9009 or send us an email or speak with your recruiter.

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.