Social Media Specialist Job at Metrolink in Los Angeles

Summary The Social Media Specialist supports and enhances positive exposure and corporate image for Metrolink/SCRRA by creating, managing, and optimizing digital and social media content. Through the development of written, visual, and multimedia social media platform tools, the Social Media Specialist supports marketing campaigns, public information efforts, and brand storytelling across Metrolink’s digital platforms. Distinguishing Characteristics This job description is not part of a job series. Supervision Exercised and Received Receives general oversight from departmental management/supervisory level roles. This position has no formal supervisory responsibilities. What to Expect Next Applications will be reviewed, and those most qualified will be forwarded to the hiring authority for consideration. The first review of applications begins January 13th, 2026. Interested applicants are encouraged to apply immediately. Essential Duties and Responsibilities The duties listed below are intended to describe the general nature and level of work being performed and are not to be interpreted as an exhaustive list of responsibilities. Create, edit and deliver accurate digital content and information to support external communications across Metrolink’s digital platforms, ensuring content complies with brand guidelines, accessibility standards, and public-agency communication requirements. Develop and maintain social media content calendars aligned with marketing campaign objectives, service initiatives, and ridership goals. Create platform‑native digital content, including short‑form video optimized for social media platforms such as Instagram Reels, TikTok, and YouTube Shorts. Track and analyze social media performance metrics, including engagement, reach, video views, and contribute insights to improve content effectiveness. Collaborate with other department staff, marketing agencies, and external partner entities to provide content for the SCRRA's social media platforms. Support daily social media publishing activities and coordinate with the Communications Desk (Customer Relations) to ensure alignment with customer communication protocols. Monitor social media channels to identify content performance trends and potential issues, and coordinate with the Communications Desk to elevate items that may affect Metrolink service, safety, or public perception. Serve as a project manager for select marketing and social media campaign initiatives throughout the year, coordinating timelines, deliverables, and cross‑departmental inputs to support successful execution. Support the planning and execution of paid digital campaigns through social media by providing creative assets and analyzing campaign performance to inform optimization efforts. Assist in developing and maintaining relationships with transit industry influencers, and stakeholders, including member agencies. Provide support during Level 3 incidents. Demonstrate enthusiasm for authentic storytelling around public transit and willingness to travel regionwide on Metrolink across our system. The responsibilities outlined above are representative of the role but not exhaustive. Additional duties may be assigned as needed, and reasonable accommodation will be provided to qualified individuals with disabilities in accordance with applicable laws. Education and Experience Minimum Requirements to Perform Essential Job Functions Bachelor's Degree in English, Journalism, Marketing or related field. A minimum three (3) years of experience in Communications, Marketing, Public Relations, or Social Media, including experience supporting digital content creation and customer‑facing communications. A combination of training, education and or experience that provides the required knowledge, skills and abilities may be considered when determining minimum qualifications. Advanced relevant coursework may also substitute for a portion of required experience. Preferred Qualifications Spanish language proficiency a plus but not required. Knowledge, Skills, and Abilities Knowledge of: Social media platform algorithms, trends, and best practices Short‑form video content performance and optimization Digital accessibility standards, including captions and alternative text Project management and coordination Principles of graphics and layout SCRRA operations and transportation issues Political sensitivities Media relations Skilled in: Short‑form video editing using tools such as CapCut, Adobe Premiere Pro, or similar software Social media analytics and performance reporting Content calendar planning and campaign coordination Social media management platforms (e.g., Hootsuite or similar tools) Microsoft Office Verbal and written communication Organization and time management Ability to: Organize work and handle multiple tasks and priorities Analyze performance data and apply insights to improve content and campaign outcomes Adapt content and priorities to emerging trends and time‑sensitive needs Balance creative execution with public‑agency requirements and operational considerations Establish and maintain effective relationships Maintain composure under stress Physical Requirements Transition between a stationary position at a desk or work location and move about Metrolink facilities or other work site locations. Metrolink operates on a hybrid schedule with a required three days in office. Office location for this position is in Downtown Los Angeles. Operate tools to perform the duties of the position, such as computers, office equipment, and work‑related machinery Transport equipment or boxes up to 25 lbs Exchange ideas by means of communication Visual acuity to detect, identify and observe employees or train movement and any barriers to movement when working on or near railroad tracks Hear and perceive the nature of sounds when working on or near railroad tracks Balance, ascend/descend, climb, kneel, stoop, bend, crouch or crawl within assigned working conditions and or locations Working Conditions Position requires work in a normal office environment with little exposure to excessive noise, dust, or temperature. Work may also be conducted in outdoor environments, at construction sites, Railroad Track and Right‑of‑Way environments, and warehouse environments, with possible exposure to individuals who are hostile or irate, moving mechanical parts, and loud noises (85+ decibels, such as heavy trucks, construction, etc.). Supplemental Information Following a review of resumes and/or applications, the most highly qualified candidates will be invited to continue in the selection process. Eligible applicants will be notified of the exact time and place of assessments and interview. Candidates will be interviewed to determine their relative knowledge, skills and ability in job related areas. Offers of employment may be contingent upon successful completion of a reference check, including degree verification and criminal records check provided through SCRRA. Internal Candidates: Employees with active discipline as defined in the HR Policy No. 5.3 Positive Discipline Program and/or with performance that does not meet the standard for "meets expectations" as defined in the Performance Planning and Appraisal Process may be precluded from consideration and placement in the position. Southern California Regional Rail Authority is an Equal Opportunity employer. In compliance with the Americans with Disabilities Act, the SCRRA will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective and current employees to discuss potential accommodations with the employer. The SCRRA is an Equal Opportunity Employer. EEO/ADA #J-18808-Ljbffr