Bay FC
Bay FC is the National Women’s Soccer League (NWSL) team in the Bay Area Co-founded by four U.S. Women’s National Team legends—Brandi Chastain, Aly Wagner, Danielle Slaton, and Leslie Osborne, in partnership with global investment firm Sixth Street. Our Club is changing the face of women’s soccer as we know it.
Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.
Position Summary The
Vice President, Partnership Sales
at Bay FC is a senior commercial leader responsible for building, scaling, and leading a high‑performing sponsorship sales organization within a fast‑paced, innovative, and growth‑oriented environment. This role owns the vision, strategy, and execution of integrated partnership revenue across regional, national, and global brands, with a mandate to position the club as an industry‑leading premier franchise within the NWSL and broader sports and entertainment industries.
This leader willoperateas a
growth catalyst and cultural leader
functioning like a
player‑coach
—setting strategy whileremainingactively involved in deal development, partner relationships, creative solutioning, and closing high‑value sponsorships. Responsibilities for this role include:
Develop and execute a comprehensive sponsorship revenue strategy aligned with organizational growthobjectives.
Drive new business acquisition while expanding and renewing existing partnerships across multiple categories.
Establish aggressive but achievable revenue targets with a disciplined focus on urgency, accountability, and results.
Identifyemerging categories, non‑traditional partners, and innovative monetization opportunities.
Partnership Development & Activation
Lead the creation of
customized, insight‑driven partnership marketing programs
tailored to brandobjectives.
Collaborate with marketing, creative, content, and community teams to deliver integrated, high‑impact campaigns.
Ensure partnerships deliver measurable ROI for brands while enhancing the club’s brand equity and fan engagement.
Monitor fulfillment excellence and long‑term partner satisfaction.
Build, lead, and mentor a best‑in‑class sponsorship sales team.
Recruit top talent and foster a performance‑driven, collaborative, and inclusive sales culture.
Serve as a hands‑on leader—modeling best practices in selling, negotiation, and relationship management.
Establish clear expectations, performance metrics, and professional development pathways.
Sales Operations & Financial Management
Design(with CRO & HR)and manage compensation plans that motivate performance and align with organizational goals.
Leadsponsorship budgeting, forecasting, pipeline management, and reporting.
Implement scalable sales processes, CRM discipline, and data‑driven decision‑making.
Partner closely with finance and executive leadership to ensure revenue predictability and operational rigor.
Cross‑Functional & Executive Collaboration
Act as a strategic partner to executive leadership in shaping the club’s commercial vision.
Collaborate across marketing, communications, operations, and league stakeholders.
Represent the organization externally with brands, agencies, league partners, and industry forums.
Qualifications
Senior‑level sponsorship or revenue leadership experience in professional sports, entertainment/contentindustriesand/or brand marketing/creative agencies.
Proven success leading and managing sales teams in a high‑growth, performance‑driven environment.
Demonstratedexpertisein building customized, integrated partnership marketing campaigns.
Experience working with
regional, national, and global brands
.
Strong commercial acumen witha track recordof driving significant revenue growth.
Experience developing compensation structures, managing budgets, and forecasting revenue.
Exceptional negotiation, presentation, communication, and relationship‑building skills.
Compensation The starting base salary for this role is $160,000 + commissions. Actual starting pay may vary based on a range of factors, including experience, skills, and scope.
Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.
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Bay FC is a team that defies convention and transcends culture. We are proud to represent the Bay Area with its tapestry of different ethnicities, languages, climates, and ideas. Our team is a uniting force, building a culture of belonging and shared pride. We are a beacon of hope and connection, welcoming and embracing all fans. Our stadium is a home for people of all backgrounds and identities. We are the bridge that unites the Bay’s diverse communities. Through our actions and our love of the game, we aim to inspire and improve the lives of others.
While our community is our foundation, our love of football is our reason for being. We have the fire to be the best, and we will show up on the field every day with intensity, competitiveness, passion, and a drive to win.
Position Summary The
Vice President, Partnership Sales
at Bay FC is a senior commercial leader responsible for building, scaling, and leading a high‑performing sponsorship sales organization within a fast‑paced, innovative, and growth‑oriented environment. This role owns the vision, strategy, and execution of integrated partnership revenue across regional, national, and global brands, with a mandate to position the club as an industry‑leading premier franchise within the NWSL and broader sports and entertainment industries.
This leader willoperateas a
growth catalyst and cultural leader
functioning like a
player‑coach
—setting strategy whileremainingactively involved in deal development, partner relationships, creative solutioning, and closing high‑value sponsorships. Responsibilities for this role include:
Develop and execute a comprehensive sponsorship revenue strategy aligned with organizational growthobjectives.
Drive new business acquisition while expanding and renewing existing partnerships across multiple categories.
Establish aggressive but achievable revenue targets with a disciplined focus on urgency, accountability, and results.
Identifyemerging categories, non‑traditional partners, and innovative monetization opportunities.
Partnership Development & Activation
Lead the creation of
customized, insight‑driven partnership marketing programs
tailored to brandobjectives.
Collaborate with marketing, creative, content, and community teams to deliver integrated, high‑impact campaigns.
Ensure partnerships deliver measurable ROI for brands while enhancing the club’s brand equity and fan engagement.
Monitor fulfillment excellence and long‑term partner satisfaction.
Build, lead, and mentor a best‑in‑class sponsorship sales team.
Recruit top talent and foster a performance‑driven, collaborative, and inclusive sales culture.
Serve as a hands‑on leader—modeling best practices in selling, negotiation, and relationship management.
Establish clear expectations, performance metrics, and professional development pathways.
Sales Operations & Financial Management
Design(with CRO & HR)and manage compensation plans that motivate performance and align with organizational goals.
Leadsponsorship budgeting, forecasting, pipeline management, and reporting.
Implement scalable sales processes, CRM discipline, and data‑driven decision‑making.
Partner closely with finance and executive leadership to ensure revenue predictability and operational rigor.
Cross‑Functional & Executive Collaboration
Act as a strategic partner to executive leadership in shaping the club’s commercial vision.
Collaborate across marketing, communications, operations, and league stakeholders.
Represent the organization externally with brands, agencies, league partners, and industry forums.
Qualifications
Senior‑level sponsorship or revenue leadership experience in professional sports, entertainment/contentindustriesand/or brand marketing/creative agencies.
Proven success leading and managing sales teams in a high‑growth, performance‑driven environment.
Demonstratedexpertisein building customized, integrated partnership marketing campaigns.
Experience working with
regional, national, and global brands
.
Strong commercial acumen witha track recordof driving significant revenue growth.
Experience developing compensation structures, managing budgets, and forecasting revenue.
Exceptional negotiation, presentation, communication, and relationship‑building skills.
Compensation The starting base salary for this role is $160,000 + commissions. Actual starting pay may vary based on a range of factors, including experience, skills, and scope.
Bay FC is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), and sexual orientation, or any other characteristics protected by applicable federal, state or local laws.
#J-18808-Ljbffr