SalaryGuide
Managing Director, Integrated Media & Content
SalaryGuide, Washington, District of Columbia, us, 20022
Responsibilities
Lead NACo’s integrated content, communications, marketing, and brand strategy across editorial, video, audio, digital, social, email, and paid media channels. Serve as NACo’s lead brand steward, ensuring consistent voice, visual identity, and brand application while enabling innovation and modern storytelling. Oversee NACo’s Content Studio, including creative development, production workflows, staffing models, and vendor partnerships. Provide strategic oversight of County News, including editorial vision, journalistic integrity, and digital distribution. Lead digital platform and audience development strategies across NACo.org, social media, newsletters, podcasts, and paid media. Establish KPIs and performance benchmarks and use analytics to guide editorial decisions and continuous improvement. Serves as liaison to NACIO Other duties as assigned Requirements
10–12 years of senior leadership experience in integrated media, communications, marketing, brand management, journalism, or content production. Demonstrated experience serving as a brand steward or leading brand strategy within an agency, in-house, or media organization. Proven ability to build, lead, and mentor high-performing, multidisciplinary teams. Strong expertise in video, audio, editorial, and digital storytelling across platforms. Experience leading digital platform strategy, including website UX, content performance, and governance. Digital marketing experience across owned, earned, and paid media, including managing external vendors. Preferred
Experience leading paid digital media, targeted content, or audience acquisition strategies. Familiarity with county government and federal policy landscapes.
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Lead NACo’s integrated content, communications, marketing, and brand strategy across editorial, video, audio, digital, social, email, and paid media channels. Serve as NACo’s lead brand steward, ensuring consistent voice, visual identity, and brand application while enabling innovation and modern storytelling. Oversee NACo’s Content Studio, including creative development, production workflows, staffing models, and vendor partnerships. Provide strategic oversight of County News, including editorial vision, journalistic integrity, and digital distribution. Lead digital platform and audience development strategies across NACo.org, social media, newsletters, podcasts, and paid media. Establish KPIs and performance benchmarks and use analytics to guide editorial decisions and continuous improvement. Serves as liaison to NACIO Other duties as assigned Requirements
10–12 years of senior leadership experience in integrated media, communications, marketing, brand management, journalism, or content production. Demonstrated experience serving as a brand steward or leading brand strategy within an agency, in-house, or media organization. Proven ability to build, lead, and mentor high-performing, multidisciplinary teams. Strong expertise in video, audio, editorial, and digital storytelling across platforms. Experience leading digital platform strategy, including website UX, content performance, and governance. Digital marketing experience across owned, earned, and paid media, including managing external vendors. Preferred
Experience leading paid digital media, targeted content, or audience acquisition strategies. Familiarity with county government and federal policy landscapes.
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