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Fairview Health Services

Director of Sales and Outreach

Fairview Health Services, Edina, Minnesota, United States

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Job Overview Vernon Terrace of Edina is located conveniently near public transportation stops and close to St. Louis Park, Hopkins, and Southwest Minneapolis. Vernon Terrace offers elegant amenities and a comfortable, welcoming environment. Our vibrant senior living community provides a full spectrum of services, including Independent Living, Assisted Living, and Memory Care. Our dedicated care team embodies Ebenezer’s mission to heal, discover, and educate, ensuring our residents enjoy longer, healthier, and more meaningful lives.

The Director of Sales and Outreach creates and implements a marketing plan aimed at maintaining full occupancy for the Ebenezer housing community. This position is based primarily in the community and significant time is devoted to working with external referral resources.

Schedule

80 hours every two weeks – Full time

Manager on Duty weekend rotation

Responsibilities

Establishes and supports a sales and marketing plan aimed at full occupancy:

Works with corporate marketing department to design and coordinate marketing & sales plans/initiatives

Develops and maintains effective, on‑going relationships with external referral resources

Creates and maintains system for generating new leads

Follows Ebenezer Sales System guidelines

Ensures that marketing materials are current and available

Obtains and analyzes competitive pricing and market area trend information as it relates to the senior housing community

In conjunction with the Executive Director and Corporate Marketing Consultant, develops and maintains marketing budgets

Schedules and conducts tours

Makes recommendations for web content and changes

Implements pre‑closings and closings of unit sales

Maintains database on current residents

Maintains current Occupancy Reporting requirements

Manages wait list

Promotes positive customer relations:

Provides guidance and resources to residents/tenants/families with their transition into and out of their home

Creates and maintains positive on‑going relationships with customers including prospects, residents, families and professionals

Develops and maintains database of contacts, up‑to‑date records, and tracking per community requirements

Builds awareness about community with referral sources and other groups

Assists residents/tenants with their transition into and out of their home

Serves as resource to residents/tenants and families seeking information:

Prepares or obtains materials from community resources and program files

Identifies and works with community resources to provide information and educational sessions

Organizes referral events, i.e., CEUs, seminars, hosting referral and community events

Required Qualifications

Bachelor's Degree: Marketing/Communications or equivalent experience

3 years successful occupancy development experience and/or sales experience

Preferred Qualifications

4 years of experience

Experience in presentations using PowerPoint

Aging Services of Minnesota Sales and Marketing Certificate

Benefit Overview Ebenezer offers a generous benefits package, including but not limited to medical, dental, vision plans, life insurance, short‑term and long‑term disability insurance, PTO and Sick and Safe Time, tuition reimbursement, retirement, early access to earned wages, and more! Please follow this link for additional information: http://www.ebenezercares.org/employee-benefits

Compensation Disclaimer The posted pay range is for a 40‑hour workweek (1.0 FTE). The actual rate of pay offered within this range may depend on several factors, such as FTE, skills, knowledge, relevant education, experience, and market conditions. Additionally, our organization values pay equity and considers the internal equity of our team when making any offer. Hiring at the maximum of the range is not typical. If your role is eligible for a sign‑on bonus, the bonus program that is approved and in place at the time of offer, is what will be honored.

EEO Statement EEO/Vet/Disabled: All qualified applicants will receive consideration without regard to any lawfully protected status.

Compensation: $59,716.80- $84,323.20 Annual

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