Social Media & PR Coordinator (TikTok) Job at SalaryGuide in Irvine

Responsibilities TikTok Community Management - Monitor and engage with comments, direct messages, and audience interactions on TikTok, partnering closely with the Customer Service team to ensure timely and brand-aligned responses. Maintain the TikTok-focused communications inbox. TikTok LIVE Hosting - Host frequent TikTok LIVE events to engage audiences in real time, highlight products, drive conversions, and build a consistent on-platform presence. TikTok Live Backend — providing support to internal teams in product pull processes and other backend operations Event Livestream Support - Act as an on-camera host during pop-up events, capturing live TikTok content, interacting with guests, and driving on-site engagement through TikTok features. Influencer Program Expansion (TikTok-first) - Support growth of the TikTok influencer network by identifying creators, pitching collaborations, managing contracts and payments, coordinating PR shipments, organizing content assets, and assisting in contests/sweepstakes execution. TikTok Strategy Execution - Implement TikTok-specific content strategies for the Boot Barn family of brands, ensuring alignment with brand voice, trends, and platform best practices. TikTok Content Creation and Editing - Create or assist in developing and editing TikTok content, including product features, trend-based videos, and community-driven formats. TikTok Performance Reporting - Prepare regular TikTok analytics reports, highlighting content performance, growth insights, and opportunities for optimization across all brand accounts. #J-18808-Ljbffr