Advertising and Marketing Manager Job at Certco Inc. in Fitchburg

Join to apply for the Advertising and Marketing Manager role at Certco Inc. Madison, WI | Certco, Inc. Certco, Inc. is looking for a driven Advertising & Marketing Manager who’s ready to take the next big step in their career. This is more than a management role—it’s an opportunity to lead, innovate, and leave a lasting impact on independent retailers, brands, and communities across the Midwest. We’re proud to share that Certco was recently named one of USA Today’s Best Companies, and this role plays a key part in shaping the future of our marketing services and retail media network. Why This Role Stands Out Advance your career by leading a talented marketing team across digital, print, eCommerce, and retail media Make a name for yourself by owning high‑visibility marketing initiatives that directly support retailer growth Influence the grocery industry by partnering with retailers, CPG brands, and technology providers Create lasting impact by developing programs that help independent grocers compete and thrive Join an award‑winning company recognized on USA Today’s Best Companies list What You’ll Do Lead, mentor, and develop a high‑performing marketing services team Oversee omni‑channel marketing strategies that support Certco’s brand and retailer touchpoints Act as a key marketing partner to retailers, internal teams, and vendor partners Drive eCommerce, digital marketing, and retail technology initiatives Use data, dashboards, and performance metrics to inform strategy and decision‑making Represent Marketing Services both internally and externally, including in‑store retailer visits What You Bring 7–10 years of progressive marketing experience with people and project leadership Strong expertise in retail, digital, and omnichannel marketing A strategic mindset paired with hands‑on execution The ability to influence, collaborate, and lead in a fast‑paced environment A passion for innovation, team development, and continuous improvement Essential Job Functions And Responsibilities Lead, mentor, and/or develop marketing services team members focused on traditional and digital marketing tools and platforms Conduct weekly one‑on‑one meetings with direct reports to discuss work priorities and performance Set clear team and individual goals, provide regular feedback, and conduct performance reviews for direct reports Oversee and manage multiple marketing projects simultaneously, ensuring they are delivered on time, within budget, and to a high design standard in accordance with Certco, Inc. branding guidelines Work with Marketing Services leadership to establish website and social media strategy Stay abreast of new social media strategies to support store promotional activity Develop and implement omni channel marketing plans that support Certco, Inc.’s branding and retailer touchpoints Define program objectives, target audiences, key messaging, and review measurement to refine Collaborate with cross‑functional teams to ensure alignment and integrated marketing efforts Oversee external vendors and collaborate with them to develop marketing campaigns to grow Certco, Inc. retailer sales, customer engagement, as well as brand growth Confirm loading and updating of promotional projects/campaigns are loaded into the customer portal accurately and timely Oversee upcoming marketing digital calendars and subsequent performance metrics for retailers, internal stakeholders and brands Meet 3–5 retailers at store locations each quarter, including coordinating store visits with Retail Business Consultants (RBC) Collaborate with leadership, sales teams, retail and vendor partners to create a strategy for retail owners that would benefit from marketing services, print and digital services Know and understand the retail technology partner needs to launch and sustain implementing programs such as websites, digital coupons, and rewards programs; present to cross‑functional internal stakeholders for buy‑in and support Understand applicable POS technologies and accessible data/gaps Contribute to the development of the overall marketing execution, aligning with company goals and objectives Facilitate market research and competitive analysis to determine opportunities Stay up to date with the latest marketing trends, technologies, and best practices Vet outside vendor suppliers as needed to operate more efficiently and provide needed retailer support Lead the development of meaningful data touchpoints and dashboards to report timely performance metrics to internal and external stakeholders Oversee the tracking and analysis of key marketing metrics to measure the effectiveness of campaigns and programs Provide monthly department performance recaps to the Director of Retail Advertising and Marketing Utilize data to inform decision‑making and optimize marketing strategies Other duties as assigned by management Be regular in attendance and comply with the Company Attendance Policy Must be insurable for auto insurance coverage and possess a valid driver’s license Education And Experience Bachelor’s degree in Marketing, Business Administration, or a related field 7–10 years of progressive experience in marketing roles, with demonstrated experience in managing people, projects, and marketing programs Certco is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr