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Launch Potato

Syndication Video Strategist

Launch Potato, Raleigh, North Carolina, United States, 27601

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Job Title Syndication Video Strategist at Launch Potato.

About Launch Potato Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As the Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology. Headquartered in South Florida with a remote‑first team spanning over 15 countries, we’ve built a high‑growth, high‑performance culture where speed, ownership, and measurable impact drive success.

Why Join Us At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers.

Position Type & Compensation Contract‑to‑hire, salary $65,000 – $80,000 per year, with profit‑sharing bonus and competitive benefits. Future increases are based on company and personal performance.

Responsibilities

Own the video content strategy for syndication platforms, focusing primarily on MSN.

Plan and maintain the video content calendar.

Write, edit, and optimize video scripts.

Provide detailed feedback to video editors and designers.

Optimize thumbnails, titles, and on‑screen graphics for engagement.

Oversee video production workflows for speed, quality, and consistency.

Manage freelance contributors and coordinate with internal stakeholders on budgets and payments.

Conduct quality control on all video outputs.

Track and report on video performance metrics and revenue.

Qualifications

3+ years in video strategy, video production, or performance‑driven video roles within digital media, performance marketing, or content monetization.

Demonstrated experience driving video performance, engagement, and watch time, ideally in a revenue‑focused environment.

Strong understanding of video syndication platforms (MSN preferred) and how they reward engagement.

Hands‑on experience with scriptwriting, editing feedback, and video optimization.

Comfort managing freelancers, assigning work, and overseeing quality and deadlines.

Ability to analyze performance metrics and translate insights into actionable improvements.

Strong organizational skills and comfort juggling multiple projects at once.

Excellent written and verbal communication skills in a remote environment.

Willingness to experiment, test, and iterate quickly.

Openness to incorporating AI tools into scripting, ideation, and workflow optimization.

Success Looks Like

Selecting video topics that maximize viewer engagement, watch time, and revenue.

Optimizing scripts to increase retention, clarity, and completion rates.

Improving thumbnail and on‑screen graphic performance through testing and iteration.

Building and maintaining an efficient, scalable video workflow.

Managing freelancers effectively: assigning work, giving clear feedback, and coordinating payments and budgets.

Maintaining high quality and brand consistency across all video content.

Monitoring video

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