James Allen
R2Net Inc. is seeking a dynamic and results‑oriented CRM Specialist to join our marketing team. In this role, you will manage and optimize customer relationship management (CRM) campaigns across James Allen and Blue Nile, driving customer engagement, retention, and revenue growth through data‑driven CRM initiatives and personalized marketing campaigns.
Hybrid schedule in our Seattle, WA office.
Responsibilities
Execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for James Allen and Blue Nile.
Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re‑engagement) to drive conversions and reduce churn.
Collaborate with cross‑functional teams (product, analytics, design) to execute tailored CRM campaigns aligned with product launches, seasonal promotions, and business objectives.
Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
Monitor industry trends and best practices to implement innovative strategies and tools that improve customer engagement and experience.
Maintain customer data integrity and ensure compliance with data protection regulations (GDPR, CCPA).
Report on key CRM metrics (open rates, click‑through rates, conversion rates, and customer retention) to senior leadership.
Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.
Develop and execute customer loyalty/retention programs for Blue Nile and James Allen.
Execute direct mail campaigns and manage vendor interactions.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in CRM, email marketing, or customer engagement in an e‑commerce or retail environment.
Proficiency in CRM platforms (Salesforce, HubSpot, Klaviyo) and email marketing tools (Mailchimp, Marketo, or similar).
Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
Data‑driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
Excellent written communication skills and ability to create engaging, personalized content for various customer segments.
Ability to collaborate cross‑functionally with marketing, product, and design teams.
Highly organized with strong project management skills and attention to detail.
Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
Experience with segmentation and automation strategies in CRM systems.
Familiarity with data visualization tools (Tableau, Google Data Studio) to present CRM insights.
Prior experience with direct mail advertising efforts.
Demonstrated experience with customer loyalty and retention.
Previous experience working with A/B testing tools and methodologies to optimize campaigns.
Quick to learn and adapt to overcome challenges.
Enthusiastic about working in an engaging, passionate team culture.
Compensation & Benefits Annual base pay: $70,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.
Benefits include:
Paid time off
Medical, Dental, Vision and Prescription Insurance
401(k) Retirement Plan with company match
Flexible spending account
Health savings account
Tuition Reimbursement
Employee discount
Parental leave
Life insurance
We do not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
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Hybrid schedule in our Seattle, WA office.
Responsibilities
Execute customer lifecycle marketing strategies to increase engagement, retention, and repeat purchases for James Allen and Blue Nile.
Create, test, and optimize automated email workflows (e.g., welcome series, cart abandonment, re‑engagement) to drive conversions and reduce churn.
Collaborate with cross‑functional teams (product, analytics, design) to execute tailored CRM campaigns aligned with product launches, seasonal promotions, and business objectives.
Analyze CRM data, customer behavior, and campaign performance to measure effectiveness and identify opportunities for improvement.
Monitor industry trends and best practices to implement innovative strategies and tools that improve customer engagement and experience.
Maintain customer data integrity and ensure compliance with data protection regulations (GDPR, CCPA).
Report on key CRM metrics (open rates, click‑through rates, conversion rates, and customer retention) to senior leadership.
Support A/B testing and campaign optimization to continually improve the effectiveness of CRM communications.
Work with customer service and support teams to understand customer feedback and incorporate insights into CRM strategies.
Develop and execute customer loyalty/retention programs for Blue Nile and James Allen.
Execute direct mail campaigns and manage vendor interactions.
Qualifications
Bachelor’s degree in Marketing, Business, or a related field.
2+ years of experience in CRM, email marketing, or customer engagement in an e‑commerce or retail environment.
Proficiency in CRM platforms (Salesforce, HubSpot, Klaviyo) and email marketing tools (Mailchimp, Marketo, or similar).
Strong understanding of customer segmentation, lifecycle marketing, and personalization strategies.
Data‑driven mindset with the ability to analyze customer data and campaign performance to inform decisions.
Excellent written communication skills and ability to create engaging, personalized content for various customer segments.
Ability to collaborate cross‑functionally with marketing, product, and design teams.
Highly organized with strong project management skills and attention to detail.
Familiarity with data privacy regulations (GDPR, CCPA) and best practices for handling customer data.
Experience with segmentation and automation strategies in CRM systems.
Familiarity with data visualization tools (Tableau, Google Data Studio) to present CRM insights.
Prior experience with direct mail advertising efforts.
Demonstrated experience with customer loyalty and retention.
Previous experience working with A/B testing tools and methodologies to optimize campaigns.
Quick to learn and adapt to overcome challenges.
Enthusiastic about working in an engaging, passionate team culture.
Compensation & Benefits Annual base pay: $70,000 - $90,000. Final pay rate shall be determined and is based on experience and qualifications.
Benefits include:
Paid time off
Medical, Dental, Vision and Prescription Insurance
401(k) Retirement Plan with company match
Flexible spending account
Health savings account
Tuition Reimbursement
Employee discount
Parental leave
Life insurance
We do not sponsor a new applicant for employment authorization for this position.
Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law.
#J-18808-Ljbffr