Citigroup Inc.
Performance Marketing Lead, Senior Vice President
Citigroup Inc., New York, New York, us, 10261
The Media Group Manager is accountable for management of complex, critical, and large professional disciplinary areas. Leads and directs a team of professionals. Requires a comprehensive understanding of multiple areas within a function and how they interact in order to achieve the objectives of the function. Applies an in‑depth understanding of the business impact of technical contributions. Strong commercial awareness is a necessity. Generally accountable for delivery of a full range of services to one or more businesses or geographic regions. Excellent communication skills are required to negotiate internally, often at a senior level. Some external communication may be necessary. Accountable for the end results of an area and exercises control over resources, policy formulation, and planning. Primarily affects a sub‑function and is involved in short‑to medium‑term planning of actions and resources for the own area. Full management responsibility of a team or multiple teams, including management of people, budget and planning, performance evaluation, compensation, hiring, disciplinary actions and terminations, and budget approval.
Responsibilities
Lead strategic media planning, investment, and optimizations to ensure spend is deployed where it drives the most incremental customers
Define and operationalize shared signals (such as intent, eligibility, propensity, creative engagement) to inform partner strategy across all channels
Connect channel‑level digital metrics and measurement methodologies to a unified view of acquisition performance. Own a structured, cross‑channel testing roadmap that prioritises experiments based on growth impact, systematically validates what drives incremental customer acquisitions and scales proven learnings across channels
Orchestrate alignment among channel teams and cross‑functional stakeholders on high‑impact media initiatives, while also cultivating and managing strategic relationships with external agencies, vendors, and platform partners to ensure effective strategic execution across the connected consumer journey
Champion innovation and thought leadership by actively tracking industry trends, evaluating emerging technologies, and integrating best practices in paid media to continuously enhance strategic approaches and campaign performance for future‑proofed consumer engagement
Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and Citi properties, and manage cross‑functional teams in social, public relations, product, media, digital to ensure seamless integration
Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers
Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value
Provide guidance to internal business partners in the development of marketing materials, including a point of view on messaging, as well as guidance on media guidelines, imagery and ensuring consistency within Citi's media system
Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns
Manage day‑to‑day relationship with our agencies and provide direction that is clear and based on concrete rationale
Proactively solve issues to ensure consistently breakthrough, relevant, consumer‑centric creative
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards
Qualifications
10+ years of experience in media, branding and advertising including managing teams
Deep cross‑channel performance expertise. Proven hands‑on understanding of paid search, SEO, paid social, programmatic video/display and affiliate marketing, and how these channels interact across the consumer journey
Ability to design frameworks that connect data, platforms and partners, using shared signals to optimise holistically rather than channel‑by‑channel
Align teams, challenge entrenched norms and drive operating model change
Relentless focus on acquiring the right customers at scale, balancing volume, efficiency and quality with a customer‑first growth mindset
Passionate about advertising and marketing and curious about new developments in the industry
Education
Bachelor’s/University degree, Master’s degree preferred
Job Details
Time type: Full‑time
Primary location: New York, NY, United States
Salary range: $163,600.00 - $245,400.00
Anticipated posting close date: Jan 12 2026
Benefits Citi offers competitive employee benefits, including medical, dental and vision coverage; 401(k); life, accident and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave) and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level and date of hire.
Equal Opportunity Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review “Accessibility at Citi.” View Citi’s “EEO Policy Statement” and the “Know Your Rights” poster.
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Responsibilities
Lead strategic media planning, investment, and optimizations to ensure spend is deployed where it drives the most incremental customers
Define and operationalize shared signals (such as intent, eligibility, propensity, creative engagement) to inform partner strategy across all channels
Connect channel‑level digital metrics and measurement methodologies to a unified view of acquisition performance. Own a structured, cross‑channel testing roadmap that prioritises experiments based on growth impact, systematically validates what drives incremental customer acquisitions and scales proven learnings across channels
Orchestrate alignment among channel teams and cross‑functional stakeholders on high‑impact media initiatives, while also cultivating and managing strategic relationships with external agencies, vendors, and platform partners to ensure effective strategic execution across the connected consumer journey
Champion innovation and thought leadership by actively tracking industry trends, evaluating emerging technologies, and integrating best practices in paid media to continuously enhance strategic approaches and campaign performance for future‑proofed consumer engagement
Drive successful integration of campaigns across all marketing channels/touchpoints, ensure message is effectively executed across multiple paid channels and Citi properties, and manage cross‑functional teams in social, public relations, product, media, digital to ensure seamless integration
Manage legal and product review process for all media creative while ensuring creative is clear, transparent and meaningful to consumers
Effectively partner with internal business teams to manage expectations, solve for issues that may arise and consistently add value
Provide guidance to internal business partners in the development of marketing materials, including a point of view on messaging, as well as guidance on media guidelines, imagery and ensuring consistency within Citi's media system
Partner with and leverage research team to understand consumer insights for brief development and learn from media research as a way to consistently enhance campaigns
Manage day‑to‑day relationship with our agencies and provide direction that is clear and based on concrete rationale
Proactively solve issues to ensure consistently breakthrough, relevant, consumer‑centric creative
Take ownership over competitive insights for your products/services – ensure working team is aware of new campaigns and implications for Citi
Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm’s reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to policy, applying sound ethical judgment regarding personal behaviour, conduct and business practices, and escalating, managing and reporting control issues with transparency, as well as effectively supervising the activity of others and creating accountability with those who fail to maintain these standards
Qualifications
10+ years of experience in media, branding and advertising including managing teams
Deep cross‑channel performance expertise. Proven hands‑on understanding of paid search, SEO, paid social, programmatic video/display and affiliate marketing, and how these channels interact across the consumer journey
Ability to design frameworks that connect data, platforms and partners, using shared signals to optimise holistically rather than channel‑by‑channel
Align teams, challenge entrenched norms and drive operating model change
Relentless focus on acquiring the right customers at scale, balancing volume, efficiency and quality with a customer‑first growth mindset
Passionate about advertising and marketing and curious about new developments in the industry
Education
Bachelor’s/University degree, Master’s degree preferred
Job Details
Time type: Full‑time
Primary location: New York, NY, United States
Salary range: $163,600.00 - $245,400.00
Anticipated posting close date: Jan 12 2026
Benefits Citi offers competitive employee benefits, including medical, dental and vision coverage; 401(k); life, accident and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave) and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level and date of hire.
Equal Opportunity Citi is an equal‑opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review “Accessibility at Citi.” View Citi’s “EEO Policy Statement” and the “Know Your Rights” poster.
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