Duties and Responsibilities
- Develop and execute a content strategy that balances thought leadership, customer advocacy, and campaign-driven initiatives.
- Create and manage a wide range of content including blogs, case studies, whitepapers, eBooks, webinars, landing pages, email campaigns, and sales enablement assets ensuring alignment with overall GTM strategy.
- Translate complex product value into compelling narratives for multiple audiences.
- Collaborate with Product Marketing, Demand Generation, and Customer Success to ensure content aligns with go-to-market strategy and customer needs.
- Maintain a consistent brand voice and messaging across all content channels.
- Track and report on content performance leveraging engagement, pipeline influence, and business impact metrics.
- Manage external agencies or freelance contributors as needed to scale content output.
Knowledge, Skills, and Abilities
- Proven ability to create content that drives both strategic thought leadership and campaign performance.
- Strong writing, storytelling, editing, and content strategy skills, with experience shaping narratives for multiple audiences and channels.
- Comfortable managing external contributors and delivering content on tight deadlines.
Required Education and Experience
- 7 to 10 years of experience in content marketing, preferably in hypergrowth SaaS companies.
- Experience working cross-functionally with Brand, Product Marketing, Demand Generation, and Customer Success teams.
- Demonstrated experience measuring and optimizing content performance.
- Travel up to 20%
Total Rewards
At Enable, we’re committed to your professional growth. During the interview process, we will explore your experience, expertise, and role scope. Starting pay is determined by factors like location, skills, experience, market conditions, and internal parity.
Salary/Total Cash Compensation (TCC) is just one component of Enable’s Total Rewards package. Enable is committed to investing in the holistic health and wellbeing of all Enablees and their families. Our benefits and perks include, but are not limited to:
- Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
- Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
- Comprehensive Insurance: Health and life coverage for you and your family
- Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
- Equity Program: Benefit from our equity program with additional options tied to tenure and performance
- Career Growth: Explore new opportunities with our internal mobility program
- Additional Perks:
- Learning & Development: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights
According to LinkedIn's Gender Insights Report, women apply for 20% fewer jobs than men, despite similar job search behaviors. At Enable, we’re committed to closing this gap by encouraging women and underrepresented groups to apply, even if they don’t meet all qualifications.
Enable is an equal opportunity employer, fostering an inclusive, accessible workplace that values diversity. We provide fair, discrimination-free employment, ensuring a harassment-free environment with equitable treatment.
We welcome applications from all backgrounds. If you need reasonable adjustments during recruitment or in the role, please let us know. Enable participates in the E-Verify program in certain locations, as required by law. Learn more about E-Verify and your Right to Work.
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