About Yendo
Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we’ve saved customers over $100 million in unnecessary interest and fees.
By unlocking the power of AI we are building credit card products for those traditionally excluded from mainstream financial offerings. Our credit cards have similar benefits to those issued for prime borrowers with no hidden fees and have 4x higher limits than cards typically available for non-prime borrowers.
Role Overview
Yendo is seeking a skilled Growth Marketer to join our expanding team and play a key role in scaling our paid acquisition program. This role will be intensely focused on the daily optimization of our paid channels and campaigns.
You’ll be part of a Growth pod that includes Marketing, Product, Design and Engineering. The pod’s singular focus is to grow the number of Yendo cardholders. Our mission this year is significant customer base growth at an efficient CPA.
The ideal candidate will be an expert in data‑driven growth marketing, with extensive experience in leading early‑stage acquisition initiatives. Prior fintech experience is a huge plus. You’ll have a proven ability to optimize campaigns, and collaborate effectively with Product, Customer Success, Data Science, and other teams.
We’re still in the early stages, so the opportunity is massive and you’ll help lead the charge here with a high degree of autonomy and responsibility.
In this role, you can expect to:
Develop and execute multi-channel growth strategies through paid acquisition
Experience testing and scaling into nascent paid acquisition channels
Own marketing campaign execution from ideation to launch, partnering with internal teams
(Design, Product, Engineering and Data) to deliver performance‑driven campaigns focused on efficient growth
Conduct A/B testing across creatives and landing pages to maximize conversion rates and reduce CAC
Manage campaign asset development, working closely with Design partners
Experience working in a restricted category (financial services, housing, etc.) on paid channels is a plus.
Analytics & Reporting
Data‑driven decision making with the ability to triangulate across different datasets
Track, optimize and report on key marketing metrics, including CAC, ROAS, and CVRs across the funnel
Leverage analytics tools like Metabase, GA4 and Rockerbox to measure campaign effectiveness and uncover growth opportunities. SQL proficiency a plus
Provide regular performance reports and actionable insights to internal teams