Region Vice President Retail Sales
Coastal Sunbelt Produce invites you to apply for the Role of Region Vice President Retail Sales. FreshPoint is seeking an experienced and results‑oriented executive to lead and oversee retail sales and merchandising activities that directly impact our valued customers. This strategic role combines a customer‑centric approach with leadership in sales operations, ensuring the delivery of innovative solutions and top‑quality produce to our clients. The VP of Retail Sales will develop strategies that protect, grow, and diversify customer relationships, while driving the company’s mission and success in the fresh produce industry.
Retail Sales Leadership
- Oversee retail sales and merchandising activities to ensure alignment with customer needs and company goals.
- Seek new retail and organics sales, monitor corporate communication regarding CMU accounts and contracts, and initiate action.
- Assess customer requirements and recommend suitable products, services, or innovative solutions.
- Engage directly with Key Functional Leaders for feedback, collaboration, issue resolution, and problem‑solving.
Strategic Sales Management
- Develop and deliver impactful sales bids, proposals, and presentations to secure new business opportunities.
- Identify new retail and organics national sales opportunities.
- Create and implement short‑term and long‑term strategic plans to enhance customer relationships and expand market presence.
Procurement & Market Expertise
- Maintain strong knowledge of produce markets, including industry trends, pricing structures, and supplier relationships.
- Lead efforts in procuring high‑quality fresh produce by negotiating favorable supplier contracts.
- Manage freight logistics to ensure cost‑efficient and timely delivery of goods.
Team Development & Collaboration
- Build, mentor, and lead a high‑performing retail sales team.
- Foster collaboration across departments to ensure seamless service delivery and operational efficiency.
Performance Metrics & Reporting
- Analyze sales performance data and provide regular reporting to the executive team.
- Continuously identify areas for improvement and implement solutions to drive business growth.
Education Required
Bachelor’s degree in business, marketing, or related studies.
Education Preferred
2–4‑year degree in business or culinary preferred.
Experience Required
7–10 years with extensive experience in sales, merchandising, and at least 5 years of management experience.
Technical Skills And Abilities
- Strong collaboration and influence skills, and the ability to lead, listen, and influence at the senior‑most levels of the organization.
- Leadership proficiency in Retail Sales, Revenue Management, Merchandising and execution.
- Proven experience in developing comprehensive deployment plans, relevant go‑to‑market strategies, and execution plans.
- Demonstrates well‑developed influencing skills with the ability to easily connect credibly with field leadership.
- Possesses a deep understanding and demonstrated capability for strategy, processes, capabilities, enabling technologies, and measurement.
- Exceptional communication skills and the ability to communicate appropriately at all levels of the organization; this includes written and verbal communications as well as visualizations.
- Able to drive consensus among key stakeholders with diverse needs and interests.
- Thinks and acts proactively rather than reactively and directs resources and stakeholders accordingly.
- Strong performance management capabilities with direct reports.
- Solid analytical problem‑solving skills, including familiarity with analyzing reports and deriving insights from data.
- Strong financial acumen and ability to properly plan and execute business plans.
- Ability to learn the use of proprietary CRM tools for planning and forecasting sales growth.
- Business and restaurant operations acumen to manage sophisticated customers.
- Demonstrated experience with building trust with a prospective customer and securing new business.
- Demonstrated skills in consultative selling, networking, and negotiations.
- Reports to work promptly and regularly; works well with others; demonstrates the ability to consistently meet deadlines.
Language Requirements
Fluency in English is required.
Physical Demands
Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of this job. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Travel Requirements
Ability to travel up to 25% in the Region.
Work Environment
Must be able to utilize office equipment such as desktop/notebook computers, copiers, printers, scanners, telephones, and calculators. The noise level in the work environment is usually moderate. Must be able to work in various indoor and outdoor climates and driving conditions.
Seniority level
- Executive
Employment type
- Full‑time
Job function
- Sales and Business Development
- Wholesale