Dole Food Company
Social Media Community & Content Manager
Dole Food Company, Charlotte, North Carolina, United States, 28245
Social Media Community & Content Manager
Join to apply for the
Social Media Community & Content Manager
role at
Dole Food Company . Overview
Engage Dole’s digital community by executing new content, managing conversations, attending live events, listening to consumers, and responding to the current audience. This in‑office social media manager works closely with the social media, communications and marketing teams. Responsibilities
Oversee day‑day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, driving engagement and conversion. Proactively engage in conversations across Dole’s product areas, identifying priorities and determining best channels, messaging, and visual assets. Contribute to developing social strategies for scheduled campaigns and maintaining the overall social integration calendar. Attend live corporate and divisional events, capturing content, executing activations, and supporting marketing events group. Leverage social listening tools across digital communities, monitoring and engaging with social commentary. Analyze and report social and web metrics, making real‑time recommendations for campaign optimization. Build and execute paid media programs to drive user engagement and growth on new and existing platforms. Create real‑time content to complement pre‑planned content and respond to comments and direct messages promptly. Research and select imagery for Dole Nutrition News newsletter and manage newsletter distribution. Manage relationships externally with social platforms, maintaining Business Manager accounts across channels. Identify and address potential issues, complaints, and watchouts during crisis periods. Identify content partners, vet influencer requests, and plan and manage influencer campaigns. Stay up‑to‑date with new platforms, content formats, and practices to keep Dole’s channels relevant. Perform other duties as assigned. Qualifications
4‑5+ years of social media community content and social media strategy development management experience. Knowledge of marketing principles. Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc. Experience with basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers. Ability to make quick decisions under pressure and determine best responses to posts. Experience with Google Analytics and SEO content development and performance tracking. Experience with social media community management and listening tools like Meltwater. Excellent written and oral communication skills. Experience with live stream platforms is a plus. Video editing skills are a plus. Physical Requirements
Ability to sit, use a computer, answer phones, and use a variety of office equipment for extended periods of time. Ability to walk an extended distance and stand for extended periods of time, moving inside the office or outside during events. Ability to lift items weighing up to 40 pounds to waist level with a buddy system for safe lifting. Work Hours & Travel
Normal hours: 8:30 am – 5:30 pm, Monday – Friday. Flexibility required for events outside normal hours. Occasional travel, including international travel. Education & Certification
Bachelor’s degree in Marketing, Communications, or related field required. Bachelor’s degree in Business Administration, Public Relations, Journalism, or Digital Media preferred. EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
#J-18808-Ljbffr
Join to apply for the
Social Media Community & Content Manager
role at
Dole Food Company . Overview
Engage Dole’s digital community by executing new content, managing conversations, attending live events, listening to consumers, and responding to the current audience. This in‑office social media manager works closely with the social media, communications and marketing teams. Responsibilities
Oversee day‑day community management of Dole social channels. Partner with digital and marketing to develop, create, and schedule organic social content across channels, driving engagement and conversion. Proactively engage in conversations across Dole’s product areas, identifying priorities and determining best channels, messaging, and visual assets. Contribute to developing social strategies for scheduled campaigns and maintaining the overall social integration calendar. Attend live corporate and divisional events, capturing content, executing activations, and supporting marketing events group. Leverage social listening tools across digital communities, monitoring and engaging with social commentary. Analyze and report social and web metrics, making real‑time recommendations for campaign optimization. Build and execute paid media programs to drive user engagement and growth on new and existing platforms. Create real‑time content to complement pre‑planned content and respond to comments and direct messages promptly. Research and select imagery for Dole Nutrition News newsletter and manage newsletter distribution. Manage relationships externally with social platforms, maintaining Business Manager accounts across channels. Identify and address potential issues, complaints, and watchouts during crisis periods. Identify content partners, vet influencer requests, and plan and manage influencer campaigns. Stay up‑to‑date with new platforms, content formats, and practices to keep Dole’s channels relevant. Perform other duties as assigned. Qualifications
4‑5+ years of social media community content and social media strategy development management experience. Knowledge of marketing principles. Experience with social media channels including Instagram, YouTube, Facebook, Twitter, Pinterest, LinkedIn, TikTok, etc. Experience with basic social media functions: hashtags, sharing posts, retweets, favorites, pinning, tagging, and influencers. Ability to make quick decisions under pressure and determine best responses to posts. Experience with Google Analytics and SEO content development and performance tracking. Experience with social media community management and listening tools like Meltwater. Excellent written and oral communication skills. Experience with live stream platforms is a plus. Video editing skills are a plus. Physical Requirements
Ability to sit, use a computer, answer phones, and use a variety of office equipment for extended periods of time. Ability to walk an extended distance and stand for extended periods of time, moving inside the office or outside during events. Ability to lift items weighing up to 40 pounds to waist level with a buddy system for safe lifting. Work Hours & Travel
Normal hours: 8:30 am – 5:30 pm, Monday – Friday. Flexibility required for events outside normal hours. Occasional travel, including international travel. Education & Certification
Bachelor’s degree in Marketing, Communications, or related field required. Bachelor’s degree in Business Administration, Public Relations, Journalism, or Digital Media preferred. EEO STATEMENT: We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.
#J-18808-Ljbffr