MEI - Missouri Energy Initiative
Strategic Communications Coordinator
MEI - Missouri Energy Initiative, Kansas City, Missouri, United States, 64101
Overview
Organization:
Missouri Energy Initiative (MEI) Reports to:
Executive Director Status:
Full-Time, Exempt Salary Range:
$55,000–$60,000 Location:
Missouri-based; hybrid/remote (WFH) This role supports MEI’s updated strategy and brand across digital platforms, events, and stakeholder communications. MEI is based in Jefferson City, but as a statewide organization, staff can work from home in Missouri. Position Summary
The Communications Coordinator leads MEI’s communications strategy and execution and serves as the primary manager and producer of MEI events and conferences, including the MEI Annual Conference, NAPPA Conference, MEPS events, roundtables, and webinars. This role blends strategic communications leadership, hands-on technical execution, and full-cycle event management. The Coordinator is responsible for planning, producing, and executing events—from communications and digital systems to venue selection, vendor contracting, logistics, and on-site management—in consultation with and subject to approval by the Executive Director. This role is central to delivering MEI’s relaunch through high-quality events, conferences, and stakeholder engagement. Programs & Communications Supported
Missouri Energy Initiative (organizational communications) MEI annual conference MEI annual report MEI roundtables and webinars NAPPA programs and conference PACE programs Membership communications and growth Sponsorship outreach, stewardship, and growth Core Responsibilities
Strategic Communications
Develop and manage annual and 90-day communications plans aligned with MEI’s strategic goals. Translate the strategic plan and rebrand into messaging, campaigns, and storytelling. Use analytics to evaluate performance and adjust tactics. Advise leadership on communications strategy, timing, and audience engagement. Content & Digital Marketing
Write, edit, and publish content for websites, newsletters, social media, email campaigns, and reports. Lead production of major deliverables such as the MEI annual report and conference materials. Produce graphics using Canva and coordinate advanced design work with contractors. Use AI tools responsibly to support drafting, editing, optimization, and workflow efficiency. Technical Systems & Automation (In-Role)
The Communications Coordinator is expected to perform hands-on technical work, including: Configure and manage CMS platforms (e.g., Wix, Wild Apricot), including templates, page structure, forms, and embedded content. Build and maintain CRM-driven email campaigns, audience segmentation, and automated workflows. Create and manage Zapier automations connecting forms (Asana, Form Assembly), CRM (Salesforce), event registration, and reporting tools. Build and maintain HTML email templates and landing pages. Configure webinar and virtual event platforms (Zoom and similar tools). Administer user roles and permissions across communications platforms. Troubleshoot system issues within communications platforms and resolve or escalate appropriately. Advanced Technical Work (Contractor-Supported)
Larger-scale or high-risk technical work may be handled in collaboration with contractors or IT support, including: Custom software or web application development Major website rebuilds or platform migrations Advanced CRM architecture redesigns Complex, multi-system automation with financial or operational risk API-level integrations, custom webhooks, and enterprise IT infrastructure The Communications Coordinator is responsible for
scoping needs, coordinating vendors, testing deliverables, and ensuring successful implementation. CRM, Membership & Sponsorship Communications
Manage CRM-based communications supporting membership growth and retention. Support sponsorship outreach and stewardship through targeted communications and reporting. Maintain forms, registrations, and membership data in CRM systems. Events, Webinars & Conferences Logistics
Plan, manage and execute all event communications and logistics with consultation and approval of the ED. Build and manage event communications timelines. Coordinate speaker and sponsor communications. Conduct technical run-throughs and manage routine AV setup for virtual and in-person events. Participate in sponsor and attendee outreach. Manage event logistics (venue, catering, on-site execution, A/V) with detailed event timelines, run-of-show documents, and execution plans. Project Management & Documentation
Manage communications projects using Asana and related tools. Maintain editorial calendars and task tracking. Document workflows, templates, automations, and systems for continuity. Tools & Technologies Used
CRM & Email:
Salesforce, HubSpot, Wild Apricot, FormAssembly, BeeFree, MailChimp Project Management:
Asana, Airtable Web & Design:
CMS platforms (Wix or comparable), Canva, HTML email editors Events:
Zoom, webinar platforms Analytics:
Dashboards, Google Sheets, reporting tools AI:
AI-assisted content and workflow tools Qualifications
Required
Bachelor’s degree or equivalent experience. 4–7 years in communications, marketing, or digital strategy roles. Demonstrated ability to
think strategically and execute independently . Strong writing, editing, and content creation skills. Hands-on experience with CRM systems and automation tools. Comfort managing technical systems and troubleshooting issues. Preferred
Experience in nonprofit, energy, policy, or membership-based organizations. Experience supporting conferences and multi-stakeholder events. Experience contributing to a rebrand or organizational relaunch. Health insurance Stipend Paid time off Commission/Bonus opportunities Continuing Education / Funds What This Role Is — and Is Not
This role is: strategic, technical, independent, and central to MEI’s growth. This role is not: a junior assistant position or a pure IT/developer role.
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Organization:
Missouri Energy Initiative (MEI) Reports to:
Executive Director Status:
Full-Time, Exempt Salary Range:
$55,000–$60,000 Location:
Missouri-based; hybrid/remote (WFH) This role supports MEI’s updated strategy and brand across digital platforms, events, and stakeholder communications. MEI is based in Jefferson City, but as a statewide organization, staff can work from home in Missouri. Position Summary
The Communications Coordinator leads MEI’s communications strategy and execution and serves as the primary manager and producer of MEI events and conferences, including the MEI Annual Conference, NAPPA Conference, MEPS events, roundtables, and webinars. This role blends strategic communications leadership, hands-on technical execution, and full-cycle event management. The Coordinator is responsible for planning, producing, and executing events—from communications and digital systems to venue selection, vendor contracting, logistics, and on-site management—in consultation with and subject to approval by the Executive Director. This role is central to delivering MEI’s relaunch through high-quality events, conferences, and stakeholder engagement. Programs & Communications Supported
Missouri Energy Initiative (organizational communications) MEI annual conference MEI annual report MEI roundtables and webinars NAPPA programs and conference PACE programs Membership communications and growth Sponsorship outreach, stewardship, and growth Core Responsibilities
Strategic Communications
Develop and manage annual and 90-day communications plans aligned with MEI’s strategic goals. Translate the strategic plan and rebrand into messaging, campaigns, and storytelling. Use analytics to evaluate performance and adjust tactics. Advise leadership on communications strategy, timing, and audience engagement. Content & Digital Marketing
Write, edit, and publish content for websites, newsletters, social media, email campaigns, and reports. Lead production of major deliverables such as the MEI annual report and conference materials. Produce graphics using Canva and coordinate advanced design work with contractors. Use AI tools responsibly to support drafting, editing, optimization, and workflow efficiency. Technical Systems & Automation (In-Role)
The Communications Coordinator is expected to perform hands-on technical work, including: Configure and manage CMS platforms (e.g., Wix, Wild Apricot), including templates, page structure, forms, and embedded content. Build and maintain CRM-driven email campaigns, audience segmentation, and automated workflows. Create and manage Zapier automations connecting forms (Asana, Form Assembly), CRM (Salesforce), event registration, and reporting tools. Build and maintain HTML email templates and landing pages. Configure webinar and virtual event platforms (Zoom and similar tools). Administer user roles and permissions across communications platforms. Troubleshoot system issues within communications platforms and resolve or escalate appropriately. Advanced Technical Work (Contractor-Supported)
Larger-scale or high-risk technical work may be handled in collaboration with contractors or IT support, including: Custom software or web application development Major website rebuilds or platform migrations Advanced CRM architecture redesigns Complex, multi-system automation with financial or operational risk API-level integrations, custom webhooks, and enterprise IT infrastructure The Communications Coordinator is responsible for
scoping needs, coordinating vendors, testing deliverables, and ensuring successful implementation. CRM, Membership & Sponsorship Communications
Manage CRM-based communications supporting membership growth and retention. Support sponsorship outreach and stewardship through targeted communications and reporting. Maintain forms, registrations, and membership data in CRM systems. Events, Webinars & Conferences Logistics
Plan, manage and execute all event communications and logistics with consultation and approval of the ED. Build and manage event communications timelines. Coordinate speaker and sponsor communications. Conduct technical run-throughs and manage routine AV setup for virtual and in-person events. Participate in sponsor and attendee outreach. Manage event logistics (venue, catering, on-site execution, A/V) with detailed event timelines, run-of-show documents, and execution plans. Project Management & Documentation
Manage communications projects using Asana and related tools. Maintain editorial calendars and task tracking. Document workflows, templates, automations, and systems for continuity. Tools & Technologies Used
CRM & Email:
Salesforce, HubSpot, Wild Apricot, FormAssembly, BeeFree, MailChimp Project Management:
Asana, Airtable Web & Design:
CMS platforms (Wix or comparable), Canva, HTML email editors Events:
Zoom, webinar platforms Analytics:
Dashboards, Google Sheets, reporting tools AI:
AI-assisted content and workflow tools Qualifications
Required
Bachelor’s degree or equivalent experience. 4–7 years in communications, marketing, or digital strategy roles. Demonstrated ability to
think strategically and execute independently . Strong writing, editing, and content creation skills. Hands-on experience with CRM systems and automation tools. Comfort managing technical systems and troubleshooting issues. Preferred
Experience in nonprofit, energy, policy, or membership-based organizations. Experience supporting conferences and multi-stakeholder events. Experience contributing to a rebrand or organizational relaunch. Health insurance Stipend Paid time off Commission/Bonus opportunities Continuing Education / Funds What This Role Is — and Is Not
This role is: strategic, technical, independent, and central to MEI’s growth. This role is not: a junior assistant position or a pure IT/developer role.
#J-18808-Ljbffr