Blue Cross and Blue Shield of Kansas
Digital Marketing Specialist
Blue Cross and Blue Shield of Kansas, Topeka, Kansas, United States, 66652
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Digital Marketing Specialist
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Blue Cross and Blue Shield of Kansas . Overview
The Digital Marketing Specialist supports the planning, execution and optimization of email campaigns and other email communications. This role partners closely with the Customer Experience and Marketing teams, as well as other teams across the organization. Responsibilities include ensuring clarity and simplicity in content for members, internal and external communications, and additional audiences. The specialist will support content needs for customer experience initiatives and serve as a subject matter expert for Salesforce Marketing Cloud. What youll do Develop and implement digital marketing strategies to support business objectives. Manage and execute email campaigns based on stakeholder needs and marketing calendar. Build new journeys, update existing journeys, A/B test and deploy emails in Salesforce Marketing Cloud. Optimize email campaigns for deliverability, mobile rendering and best possible open rates. Assist in design and content creation for email communications. Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses. Tag and code content and links for tracking against a cross?channel environment. Act as a liaison and represent CX and the voice of the customer in cross?departmental meetings and committees. Ensure accurate targeting to reach the correct audiences and omit incorrect groups.
What you need
Outstanding written communication skills including editing of written content for internal and external audiences. Proven track record of creating innovative and interactive content. Understanding of human?centered design and user experience principles. Deeply skilled at project strategy, cross?department collaboration and ability to execute in high?pressure moments. Ability to manage work requests from multiple sources, outside of direct line of reporting. Proven ability to utilize Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, SharePoint) and Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio). High school diploma or GED required; bachelors degree in business administration, computer science, marketing, journalism, strategic communications or similar preferred. 0?2 years of experience in digital marketing or related role, B2B/B2C marketing in the health insurance industry preferred. Functional knowledge of Salesforce Marketing Cloud architecture and broader ecosystem. Knowledge and experience with AMP Script, HTML, and CSS for creating journey and email templates.
Compensation
$27.08 $33.80 hourly (Non?Exempt 13). Compensation is competitive and aims to retain and grow talented team members. Seniority Level
Entry level Employment Type
Full?time Job Function
Marketing and Sales Industries
Insurance #J-18808-Ljbffr
Digital Marketing Specialist
role at
Blue Cross and Blue Shield of Kansas . Overview
The Digital Marketing Specialist supports the planning, execution and optimization of email campaigns and other email communications. This role partners closely with the Customer Experience and Marketing teams, as well as other teams across the organization. Responsibilities include ensuring clarity and simplicity in content for members, internal and external communications, and additional audiences. The specialist will support content needs for customer experience initiatives and serve as a subject matter expert for Salesforce Marketing Cloud. What youll do Develop and implement digital marketing strategies to support business objectives. Manage and execute email campaigns based on stakeholder needs and marketing calendar. Build new journeys, update existing journeys, A/B test and deploy emails in Salesforce Marketing Cloud. Optimize email campaigns for deliverability, mobile rendering and best possible open rates. Assist in design and content creation for email communications. Lay out campaign workflows, including validation rules, triggers, alerts, and automated responses. Tag and code content and links for tracking against a cross?channel environment. Act as a liaison and represent CX and the voice of the customer in cross?departmental meetings and committees. Ensure accurate targeting to reach the correct audiences and omit incorrect groups.
What you need
Outstanding written communication skills including editing of written content for internal and external audiences. Proven track record of creating innovative and interactive content. Understanding of human?centered design and user experience principles. Deeply skilled at project strategy, cross?department collaboration and ability to execute in high?pressure moments. Ability to manage work requests from multiple sources, outside of direct line of reporting. Proven ability to utilize Microsoft Office products (Outlook, Word, PowerPoint, Teams, Excel, SharePoint) and Salesforce Marketing Cloud/Exact Target (Email Studio, Journey Builder, Ad Studio, Automation Studio). High school diploma or GED required; bachelors degree in business administration, computer science, marketing, journalism, strategic communications or similar preferred. 0?2 years of experience in digital marketing or related role, B2B/B2C marketing in the health insurance industry preferred. Functional knowledge of Salesforce Marketing Cloud architecture and broader ecosystem. Knowledge and experience with AMP Script, HTML, and CSS for creating journey and email templates.
Compensation
$27.08 $33.80 hourly (Non?Exempt 13). Compensation is competitive and aims to retain and grow talented team members. Seniority Level
Entry level Employment Type
Full?time Job Function
Marketing and Sales Industries
Insurance #J-18808-Ljbffr