Winmark – the Resale Company
Loyalty & Digital Engagement Manager
Winmark – the Resale Company, Minneapolis, Minnesota, United States, 55447
We are looking for a Loyalty & Digital Engagement Manager to lead the transformation of Winmark’s customer engagement ecosystem across our five retail brands: Once Upon A Child®, Plato’s Closet®, Play It Again Sports®, Music Go Round®, and Style Encore®.
This role will architect and scale a unified program that rewards customers, drives repeat visits, and increases long‑term value across the entire organization.
Pay Range:
$76,000 - $123,000 per year. Actual compensation will be based on skills and experience. Responsibilities
Own the digital customer platform strategy : define the long‑term architecture for 1:1 customer engagement—integrating loyalty, email, SMS, and data platforms—then pilot and scale innovations with Marketing, IT, Operations, and external partners. Build and launch a unified loyalty program : shape rewards, offers, and automation that create excitement and retention, partnering with IT, Digital, Creative, and franchise committees to deliver seamless, brand‑specific experiences. Design segmented lifecycle journeys : create segments for welcome, re‑engagement, and win‑back flows; set testing roadmaps for offer design, message sequencing, rewards structure, and personalization. Coordinate integrated 1:1 campaigns : orchestrate email, SMS, and app notifications with in‑store and paid media touchpoints to deliver consistent, personalized communication that drives repeat visits and incremental spend. Lead analytics and optimization : own loyalty analytics (visit frequency, retention, program impact) to refine segments, assess hypotheses, and continuously optimize program performance. Enable franchisees for success : build rollout plans, training, playbooks, and best practices that increase adoption while reducing operational complexity in stores. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 5+ years experience in loyalty program strategy or CRM execution within retail, restaurant, or multi‑unit environments. Hands‑on experience building customer lifecycle journeys and triggered communications. Strong background in segmentation, audience strategy, and program design/testing. Experience in email/SMS platforms, app notifications, and cross‑channel digital engagement. Excellent leadership, communication, and presentation skills. Benefits
A mission‑driven, people‑first culture that invests in your growth. The chance to shape a system‑wide loyalty program and customer experience at scale. Collaboration with passionate teams and the opportunity to innovate, experiment, and make measurable impact. Exceptional benefits and a supportive environment built for long‑term careers. Ready to build a best‑in‑class loyalty ecosystem? Apply today and help us create a unified, engaging customer experience that strengthens communities and drives sustainable impact. Winmark Corporation is committed to a policy of Equal Employment Opportunity to all applicants and employees in accordance with applicable federal and state laws and regulations. In addition, Winmark Corporation will provide reasonable accommodations for qualified individuals with disabilities. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Business Development and Sales Industry
Retail
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$76,000 - $123,000 per year. Actual compensation will be based on skills and experience. Responsibilities
Own the digital customer platform strategy : define the long‑term architecture for 1:1 customer engagement—integrating loyalty, email, SMS, and data platforms—then pilot and scale innovations with Marketing, IT, Operations, and external partners. Build and launch a unified loyalty program : shape rewards, offers, and automation that create excitement and retention, partnering with IT, Digital, Creative, and franchise committees to deliver seamless, brand‑specific experiences. Design segmented lifecycle journeys : create segments for welcome, re‑engagement, and win‑back flows; set testing roadmaps for offer design, message sequencing, rewards structure, and personalization. Coordinate integrated 1:1 campaigns : orchestrate email, SMS, and app notifications with in‑store and paid media touchpoints to deliver consistent, personalized communication that drives repeat visits and incremental spend. Lead analytics and optimization : own loyalty analytics (visit frequency, retention, program impact) to refine segments, assess hypotheses, and continuously optimize program performance. Enable franchisees for success : build rollout plans, training, playbooks, and best practices that increase adoption while reducing operational complexity in stores. Qualifications
Bachelor’s degree in Marketing, Business, or related field. 5+ years experience in loyalty program strategy or CRM execution within retail, restaurant, or multi‑unit environments. Hands‑on experience building customer lifecycle journeys and triggered communications. Strong background in segmentation, audience strategy, and program design/testing. Experience in email/SMS platforms, app notifications, and cross‑channel digital engagement. Excellent leadership, communication, and presentation skills. Benefits
A mission‑driven, people‑first culture that invests in your growth. The chance to shape a system‑wide loyalty program and customer experience at scale. Collaboration with passionate teams and the opportunity to innovate, experiment, and make measurable impact. Exceptional benefits and a supportive environment built for long‑term careers. Ready to build a best‑in‑class loyalty ecosystem? Apply today and help us create a unified, engaging customer experience that strengthens communities and drives sustainable impact. Winmark Corporation is committed to a policy of Equal Employment Opportunity to all applicants and employees in accordance with applicable federal and state laws and regulations. In addition, Winmark Corporation will provide reasonable accommodations for qualified individuals with disabilities. Seniority level
Mid‑Senior level Employment type
Full‑time Job function
Business Development and Sales Industry
Retail
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