Unilever
Overview
Lead Generation Specialist
- Unilever Food Solutions Location: Remote – Los Angeles, CA
Who We Are Unilever Food Solutions (UFS) is the €3bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers.
UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & offline contact strategy. Within the US, the focus of UFSCustomer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long term value for our partners.
Pay The pay range for this position is
$58,700 to $86,280 . Unilever takes into consideration a wide range of factors in compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus & LTI This position is bonus eligible and LTI eligible.
Benefits Unilever employees are eligible to participate in our benefits plan. Options include health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, and access to voluntary benefits. Coverage details are provided in the terms and plan documents.
Job Purpose As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market. You will support success through collaboration with Territory Development Managers, marketing action plans (ABM) and data-driven targeting.
Responsibilities
Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts to bring new culinary inspiration to their menus.
Develop a collaborative calendar process with Territory Development Managers to secure new customer meetings and prepare them for successful ideation.
Follow through with ABM action plans where customer leads need to be contacted after responding to UFS marketing campaigns.
Create penetration playbooks, build basket affinities for Citadel.
Analyze sales data and Trade Partner Playbooks to identify priority actions for at-risk customers and those on the verge of becoming loyal.
Utilize Salesforce and Firefly to target non-commercial operator leads in Education and Entertainment channels; connect with and secure new meetings with key stakeholders.
Support the Operator Group in your market by helping design action and engagement plans with TDMs (e.g., NYC / Deli).
Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators; reduce average sales cycle by 25%.
Provide virtual culinary consultation to targeted operators as you contact them to foster partnerships.
Conduct F2F and Virtual Sampling, Ideation, and Cooking Demos using culinary knowledge to secure opportunities or increase volume usage.
Build and nurture relationships with key Trade Partners and local Distributor Sales Reps.
Implement a Contact Matrix for Key Trade customers with a Squad approach where possible for effective customer management.
Essential Qualifications
2-3 years of working experience, preferably in the Foodservice Industry
Proven track record in sales, preferably in the Foodservice Industry
Digital & Data analysis, compiling action plans from insights
Strong working knowledge of Excel, MS Office, Power BI
Unilever Performance Behaviors
3 Steps Ahead
Focus on What Matters Most
Deeply Caring
Deliver with Excellence
Our Culture
Caring Deeply
Positive Tensions for Bigger Outcomes, Fairness and Transparency
Staying Three Steps Ahead of the Market
Build Future While Delivering today
Delivering with Excellence
Pride in our Execution, Developing Breakthrough solutions
Focusing on What Matters Most
What We Can Offer You
Culture for Growth
Top Notch Employee Health & Well Being Benefits
Global Reach
Life at Unilever
World Class Career Development Programs
Equal Opportunity & Accessibility Unilever is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status. Reasonable accommodations are available on request for individuals with disabilities during the recruitment process. Employment is subject to pre-screening checks (drug screening, background check, etc.). For accessibility assistance, contact NA.Accommodations@unilever.com.
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- Unilever Food Solutions Location: Remote – Los Angeles, CA
Who We Are Unilever Food Solutions (UFS) is the €3bn+ foodservice division of Unilever. It leads the dynamic Food Service market across its categories and has ambitious growth objectives, marketing a range of professional food and beverage products and services to operators across 72 countries. UFS prides itself on creating value for its customers through culinary solutions and improving the food experience for everyone from distributors and operators to diners and consumers.
UFS is accelerating its digital transformation to fuel growth through data driven and technology enabled Go-to-Market (GtM) capabilities. Our global ambition is to reach 3 million operators by 2030 via an online & offline contact strategy. Within the US, the focus of UFSCustomer Development and Marketing is to engage with customers in unique and specific ways to generate demand for our professional brands and create long term value for our partners.
Pay The pay range for this position is
$58,700 to $86,280 . Unilever takes into consideration a wide range of factors in compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Bonus & LTI This position is bonus eligible and LTI eligible.
Benefits Unilever employees are eligible to participate in our benefits plan. Options include health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, and access to voluntary benefits. Coverage details are provided in the terms and plan documents.
Job Purpose As a Lead Generation Specialist, you will be a key member of a market sales team tasked to drive sustainable business growth via new Operators wins in a specific geographic market. You will support success through collaboration with Territory Development Managers, marketing action plans (ABM) and data-driven targeting.
Responsibilities
Help shorten the sales cycle by creating new contacts with targeted restaurants and non-commercial accounts to bring new culinary inspiration to their menus.
Develop a collaborative calendar process with Territory Development Managers to secure new customer meetings and prepare them for successful ideation.
Follow through with ABM action plans where customer leads need to be contacted after responding to UFS marketing campaigns.
Create penetration playbooks, build basket affinities for Citadel.
Analyze sales data and Trade Partner Playbooks to identify priority actions for at-risk customers and those on the verge of becoming loyal.
Utilize Salesforce and Firefly to target non-commercial operator leads in Education and Entertainment channels; connect with and secure new meetings with key stakeholders.
Support the Operator Group in your market by helping design action and engagement plans with TDMs (e.g., NYC / Deli).
Accountable for helping the region deliver business targets in Sales $, Reach & Penetration, and market share for operators; reduce average sales cycle by 25%.
Provide virtual culinary consultation to targeted operators as you contact them to foster partnerships.
Conduct F2F and Virtual Sampling, Ideation, and Cooking Demos using culinary knowledge to secure opportunities or increase volume usage.
Build and nurture relationships with key Trade Partners and local Distributor Sales Reps.
Implement a Contact Matrix for Key Trade customers with a Squad approach where possible for effective customer management.
Essential Qualifications
2-3 years of working experience, preferably in the Foodservice Industry
Proven track record in sales, preferably in the Foodservice Industry
Digital & Data analysis, compiling action plans from insights
Strong working knowledge of Excel, MS Office, Power BI
Unilever Performance Behaviors
3 Steps Ahead
Focus on What Matters Most
Deeply Caring
Deliver with Excellence
Our Culture
Caring Deeply
Positive Tensions for Bigger Outcomes, Fairness and Transparency
Staying Three Steps Ahead of the Market
Build Future While Delivering today
Delivering with Excellence
Pride in our Execution, Developing Breakthrough solutions
Focusing on What Matters Most
What We Can Offer You
Culture for Growth
Top Notch Employee Health & Well Being Benefits
Global Reach
Life at Unilever
World Class Career Development Programs
Equal Opportunity & Accessibility Unilever is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability or protected veteran status. Reasonable accommodations are available on request for individuals with disabilities during the recruitment process. Employment is subject to pre-screening checks (drug screening, background check, etc.). For accessibility assistance, contact NA.Accommodations@unilever.com.
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