Genstone Realty
Job Overview
Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long‑term financial goals. Responsibilities
Reporting to the VP, Marketing, the Marketing Manager supports the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units. The role oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The Marketing Manager oversees campaign development and delivery, including audience targeting, creative production, channel execution, and performance tracking, while ensuring consistent brand messaging and regulatory compliance. Through collaboration with the full Marketing Team and broader leadership, this role provides tactical guidance and ensures seamless execution of marketing initiatives across the organization. The position has the potential to evolve into a people leadership role, including team management, performance oversight, and employee development. Qualifications
Bachelor’s Degree in Marketing, Communications, Business, or related field 5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending or related industry Proven experience executing campaigns across multiple channels (digital, social media, email, events, print) B2C Lead Generation and measurement experience required; B2B Lead Generation strongly preferred Strong writing skills with demonstrated ability to create public‑facing content (ads, newsletters, website, blog articles, press releases, etc.) Prior experience in brand/reputation management (online reviews and Google Business Profiles) preferred Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.) Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred Previous experience managing people and leading teams strongly preferred Advanced skills in MS Word, Excel, and PowerPoint Strong verbal and written communication skills Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization Strong analytical skills Solid decision‑making abilities coupled with sound judgment People management skills with the ability to coach and train others Strong time management skills Ability to prioritize numerous tasks and manage shifting priorities Client‑focused with strong execution skills and results orientation High level of precision with attention to detail and consistency Flexible, open to change, and able to learn new things quickly Ability to work in a collaborative environment and provide guidance for working Benefits
Medical, Dental, and Vision Insurance Company‑Paid Life Insurance Disability Insurance Pet Insurance 401(k) Program with Employer Matching 3 Weeks Paid Time Off (PTO) Paid Holidays Wellness Initiatives Employee Assistance Program Hybrid Work Schedules with Remote Flex Days Compensation
The hiring range for this position is between $95,000.00 and $120,000.00 annually This position is eligible for an annual discretionary bonus EEO & Diversity Statement
At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E-Verify. Community Impact
The Fay‑Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Employees make voluntary contributions to the Foundation, and each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.
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Founded in 2008, The Fay Group is a diversified real estate services company offering a complete range of home ownership products and services to include mortgage servicing, property renovations, property management, realty, business purpose lending, and insurance to homeowners, investors, and clients nationwide. We consider the people behind those mortgages and work hard to give them the best opportunity to stay in their homes by providing solutions to navigate the challenges of homeownership while working toward their long‑term financial goals. Responsibilities
Reporting to the VP, Marketing, the Marketing Manager supports the planning, execution, and measurement of marketing programs that drive customer acquisition, retention, and brand awareness across assigned Business Units. The role oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards. The Marketing Manager oversees campaign development and delivery, including audience targeting, creative production, channel execution, and performance tracking, while ensuring consistent brand messaging and regulatory compliance. Through collaboration with the full Marketing Team and broader leadership, this role provides tactical guidance and ensures seamless execution of marketing initiatives across the organization. The position has the potential to evolve into a people leadership role, including team management, performance oversight, and employee development. Qualifications
Bachelor’s Degree in Marketing, Communications, Business, or related field 5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending or related industry Proven experience executing campaigns across multiple channels (digital, social media, email, events, print) B2C Lead Generation and measurement experience required; B2B Lead Generation strongly preferred Strong writing skills with demonstrated ability to create public‑facing content (ads, newsletters, website, blog articles, press releases, etc.) Prior experience in brand/reputation management (online reviews and Google Business Profiles) preferred Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools, and analytics platforms (GA4, social media management tools, etc.) Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) is preferred Previous experience managing people and leading teams strongly preferred Advanced skills in MS Word, Excel, and PowerPoint Strong verbal and written communication skills Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization Strong analytical skills Solid decision‑making abilities coupled with sound judgment People management skills with the ability to coach and train others Strong time management skills Ability to prioritize numerous tasks and manage shifting priorities Client‑focused with strong execution skills and results orientation High level of precision with attention to detail and consistency Flexible, open to change, and able to learn new things quickly Ability to work in a collaborative environment and provide guidance for working Benefits
Medical, Dental, and Vision Insurance Company‑Paid Life Insurance Disability Insurance Pet Insurance 401(k) Program with Employer Matching 3 Weeks Paid Time Off (PTO) Paid Holidays Wellness Initiatives Employee Assistance Program Hybrid Work Schedules with Remote Flex Days Compensation
The hiring range for this position is between $95,000.00 and $120,000.00 annually This position is eligible for an annual discretionary bonus EEO & Diversity Statement
At Fay, we believe that the best ideas come from having a team that is diverse in backgrounds, experiences, and perspectives. We strive to ensure each of our employees feels valued, respected, and included, and is presented with equal opportunities to be successful. Fay is an equal‑opportunity workplace. The Fay Group and affiliated companies participate in E‑Verify. For more information, go to www.dhs.gov/E-Verify. Community Impact
The Fay‑Constructive Foundation was established to fulfill the philanthropic mission of The Fay Group employees to serve the communities in which they live and work. Employees make voluntary contributions to the Foundation, and each quarter, their contributions are donated to organizations focused on improving education opportunities, combating poverty, and supporting military service members and first responders.
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