Getecube
Senior SEO Strategist ~ Launch That ~ On-Site – Orlando, FL (USA)
Getecube, Orlando, Florida, us, 32885
Overview
Senior SEO Strategist ~ Launch That ~ On-Site – Orlando, FL (USA). Getecube • Orlando, FL, United States. The role is an on-site position based in Orlando, Florida, with hybrid elements as described. We are seeking an expert-level SEO professional who will own and elevate the organic search strategy for Asbestos.com and related properties, combining technical depth, strategic thinking, and data-driven decision-making. As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive initiatives that impact visibility, authority, and conversions in highly competitive YMYL environments. You will pair strategic leadership with hands-on execution, conducting advanced audits, guiding content direction, analyzing performance, and exploring new approaches to stay ahead of evolving search and AI-driven landscapes. Responsibilities
Strategic Leadership & Roadmap Ownership: Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth. Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort. Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building. Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions. Anticipate industry shifts, algorithm updates, AI search, and semantic search, and evolve strategy accordingly. Provide strategic direction and oversight to SEO contributors. Technical SEO, On-Page Optimization & Content Strategy: Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO. Collaborate with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements. Oversee major content updates and optimizations to ensure quality and alignment with SEO objectives. Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy. Implement and refine on-page optimizations across metadata, headers, schema, images, and links. Identify content deficiencies through gap analysis and fill gaps with high-quality, optimized content. AI Search & SERP Intelligence: Develop strategies to improve visibility in AI-driven search environments (Google AI Overviews / SGE, Bing AI, ChatGPT / Perplexity). Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights. Monitor trends in zero-click SERPs, multimodal results, and emerging answer engines to inform strategy. Analytics, Reporting & Experimentation: Analyze complex performance data and translate insights into clear, actionable recommendations. Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps. Define KPI frameworks across major content areas. Lead the SEO experimentation roadmap—forming hypotheses, structuring tests, and applying learnings. Cross-Functional Collaboration & Influence: Partner with content, paid marketing, analytics, design, and development to embed SEO into cross-channel initiatives. Provide guidance and QA for SEO-related work across teams without formal management responsibility. Serve as the SEO subject-matter expert in planning cycles, roadmap meetings, and sprint reviews. Communicate priorities, timelines, and roadblocks clearly to maintain alignment. Innovation, Standards & Continuous Improvement: Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows. Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search. Quality Impact: ensure website leads reach the correct partners, flag issues, and pursue ongoing education to expand professional knowledge in areas within the role’s purview. Help Marketing Lead provide rigid QC standards to our websites and continually audit the site for improvement in navigation, crawlability, indexation, content, UI/UX, and SEO optimization. Team Impact: Collaborate with team members across departments to gain diverse viewpoints, communicate purpose and requirements of recommended strategies, implement updates with content and development/design teams, and share trends and best practices with the broader team. Qualifications & Skills
At least 8 years of experience in SEO. Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits. Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc. Strong understanding of AI-driven search environments (SGE / AI Overviews, answer-engine optimization, ChatGPT / Perplexity visibility). Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams. Proven ability to build and execute SEO strategies end-to-end with measurable performance impact. Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities. Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as GBP API or third-party tools. Ability to self-manage, take point on interdisciplinary initiatives, and execute tasks to completion (including post-launch reporting). Ability to identify anomalies in websites, ad platforms, traffic performance and lead management systems, and derive preliminary change recommendations. Ability to generate monthly channel forecasts and understand reports. Advanced understanding of HTML and CSS. Proficient in Salesforce (creating reports and understanding report types/fields for accurate information). Proficient in Google Suite or similar software; agility and adaptability in a fast-paced environment. Excellent verbal and written communication skills; professional and adept with technology and automation. Problem-solving, prioritization, and analytical abilities; adaptable to direction and innovation. Culture champion: an individual who exemplifies core values and demonstrates honesty, trust, good work ethic, and pursuit of continuous self-improvement, demonstrated through expertise and autonomy. Strong leadership among peers. Bonus qualifications.
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Senior SEO Strategist ~ Launch That ~ On-Site – Orlando, FL (USA). Getecube • Orlando, FL, United States. The role is an on-site position based in Orlando, Florida, with hybrid elements as described. We are seeking an expert-level SEO professional who will own and elevate the organic search strategy for Asbestos.com and related properties, combining technical depth, strategic thinking, and data-driven decision-making. As the senior strategic lead for SEO, you will define the vision, shape long-term roadmaps, and drive initiatives that impact visibility, authority, and conversions in highly competitive YMYL environments. You will pair strategic leadership with hands-on execution, conducting advanced audits, guiding content direction, analyzing performance, and exploring new approaches to stay ahead of evolving search and AI-driven landscapes. Responsibilities
Strategic Leadership & Roadmap Ownership: Develop and lead forward-looking SEO strategies aligned with business goals, search intent, and long-term organic growth. Build quarterly and annual SEO roadmaps, prioritizing initiatives by impact and effort. Translate lead-generation and business needs into actionable plans across technical SEO, content, UX, and authority-building. Identify high-impact opportunities that influence core KPIs such as organic leads, qualified leads, and conversions. Anticipate industry shifts, algorithm updates, AI search, and semantic search, and evolve strategy accordingly. Provide strategic direction and oversight to SEO contributors. Technical SEO, On-Page Optimization & Content Strategy: Lead advanced technical audits across architecture, crawling/indexing, Core Web Vitals, structured data, and template-level SEO. Collaborate with content creators to develop content strategy including topic clustering, entity optimization, and experience-first improvements. Oversee major content updates and optimizations to ensure quality and alignment with SEO objectives. Identify structural SEO opportunities involving navigation, internal linking, and site hierarchy. Implement and refine on-page optimizations across metadata, headers, schema, images, and links. Identify content deficiencies through gap analysis and fill gaps with high-quality, optimized content. AI Search & SERP Intelligence: Develop strategies to improve visibility in AI-driven search environments (Google AI Overviews / SGE, Bing AI, ChatGPT / Perplexity). Use generative AI tools for accelerated research, SERP pattern analysis, and competitive insights. Monitor trends in zero-click SERPs, multimodal results, and emerging answer engines to inform strategy. Analytics, Reporting & Experimentation: Analyze complex performance data and translate insights into clear, actionable recommendations. Build monthly/quarterly performance reports covering trends, root causes, and strategic next steps. Define KPI frameworks across major content areas. Lead the SEO experimentation roadmap—forming hypotheses, structuring tests, and applying learnings. Cross-Functional Collaboration & Influence: Partner with content, paid marketing, analytics, design, and development to embed SEO into cross-channel initiatives. Provide guidance and QA for SEO-related work across teams without formal management responsibility. Serve as the SEO subject-matter expert in planning cycles, roadmap meetings, and sprint reviews. Communicate priorities, timelines, and roadblocks clearly to maintain alignment. Innovation, Standards & Continuous Improvement: Identify opportunities to improve internal SEO processes, documentation, tooling, and workflows. Share industry updates and advocate for innovative approaches in technical SEO, content, and AI search. Quality Impact: ensure website leads reach the correct partners, flag issues, and pursue ongoing education to expand professional knowledge in areas within the role’s purview. Help Marketing Lead provide rigid QC standards to our websites and continually audit the site for improvement in navigation, crawlability, indexation, content, UI/UX, and SEO optimization. Team Impact: Collaborate with team members across departments to gain diverse viewpoints, communicate purpose and requirements of recommended strategies, implement updates with content and development/design teams, and share trends and best practices with the broader team. Qualifications & Skills
At least 8 years of experience in SEO. Deep expertise in technical SEO, content strategy, semantic search, ranking-factor prioritization, and large-scale audits. Advanced proficiency with SEO tools such as SEMrush, Ahrefs, Screaming Frog, GA4, GSC, etc. Strong understanding of AI-driven search environments (SGE / AI Overviews, answer-engine optimization, ChatGPT / Perplexity visibility). Excellent communication and storytelling skills, able to simplify complex SEO insights for leadership and cross-functional teams. Proven ability to build and execute SEO strategies end-to-end with measurable performance impact. Strong project management abilities, with comfort juggling multiple initiatives and shifting priorities. Experience managing Google Business Profiles, optimizing content for local SEO, and using local management tools such as GBP API or third-party tools. Ability to self-manage, take point on interdisciplinary initiatives, and execute tasks to completion (including post-launch reporting). Ability to identify anomalies in websites, ad platforms, traffic performance and lead management systems, and derive preliminary change recommendations. Ability to generate monthly channel forecasts and understand reports. Advanced understanding of HTML and CSS. Proficient in Salesforce (creating reports and understanding report types/fields for accurate information). Proficient in Google Suite or similar software; agility and adaptability in a fast-paced environment. Excellent verbal and written communication skills; professional and adept with technology and automation. Problem-solving, prioritization, and analytical abilities; adaptable to direction and innovation. Culture champion: an individual who exemplifies core values and demonstrates honesty, trust, good work ethic, and pursuit of continuous self-improvement, demonstrated through expertise and autonomy. Strong leadership among peers. Bonus qualifications.
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