Rustler Hat Co.
Social Media Manager & Content Creator
Rustler Hat Co. is a custom hat business located in the heart of the Gulch in Nashville, TN as well as online. Since its inception, it has been an overnight “MUST DO” activity when visiting Nashville. We pride ourselves in the experience from the moment our guests walk through the door. We create hats, but also memories our customers have forever.
Role Overview We’re looking for a full-time, in-person Social Media Manager & Content Creator to join our Nashville team. This role is hands‑on and ideal for someone who can both create compelling content and manage social strategy day to day. You’ll be responsible for capturing content in real time, managing our social platforms, and helping grow Rustler Hat Co. online presence. (This is an in‑office role based in Nashville, TN at our brand new office building.)
Key Responsibilities Content Creation
Capture and create high-quality photo and video content (Reels, TikToks, Stories, static posts)
Film product launches, behind‑the‑scenes, lifestyle, events, and UGC-style content
Edit short‑form video content using tools like CapCut, InShot, Adobe, or similar
Maintain a consistent brand look, feel, and tone across all platforms
Organize and archive content for future use
Create content specifically for
Meta ads (Instagram & Facebook) , including hooks, UGC‑style videos, and performance‑driven creatives
Collaborate with the marketing team to support email and SMS campaigns through creative asset production, content ideas, and visual storytelling.
Identify, source, and execute user‑generated content (UGC) for use across social media and paid advertising to drive merchandise sales.
Social Media Management
Create and manage a monthly social media roadmap that drives engagement, growth, and brand storytelling.
Manage daily posting across Instagram, TikTok, Facebook, Pinterest and LinkedIn
Create daily Instagram stories
Write engaging, on‑brand captions and CTAs
Monitor and respond to comments and DMs to engage the community
Recommend when to boost or promote organic content based on performance and brand goals.
Stay current on social trends, sounds, and platform updates
Pitch and execute creative ideas for launches, drops, promotions, and campaigns
Drive organic growth in followers, engagement, and reach
Track performance metrics and provide insights and recommendations
Influencer & UGC Support
Source and manage influencer and creator partnerships
Identify and repost high‑performing UGC
Coordinate content usage permissions and creator communications
Qualifications
4+ years experience managing social media for a brand (fashion, lifestyle)
Strong understanding of Instagram and TikTok best practices
Strong organizational and time‑management skills
Ability to work in‑person from our Nashville location
Passion for Western, lifestyle, or apparel brands
Advanced level Graphic design skills (Canva or Adobe)
Nice‑to‑Haves
Experience with Shopify or e-commerce brands
Paid social or Meta Ads experience
Influencer marketing or UGC management experience
Referrals increase your chances of interviewing at Rustler Hat Co. by 2x
#J-18808-Ljbffr
Role Overview We’re looking for a full-time, in-person Social Media Manager & Content Creator to join our Nashville team. This role is hands‑on and ideal for someone who can both create compelling content and manage social strategy day to day. You’ll be responsible for capturing content in real time, managing our social platforms, and helping grow Rustler Hat Co. online presence. (This is an in‑office role based in Nashville, TN at our brand new office building.)
Key Responsibilities Content Creation
Capture and create high-quality photo and video content (Reels, TikToks, Stories, static posts)
Film product launches, behind‑the‑scenes, lifestyle, events, and UGC-style content
Edit short‑form video content using tools like CapCut, InShot, Adobe, or similar
Maintain a consistent brand look, feel, and tone across all platforms
Organize and archive content for future use
Create content specifically for
Meta ads (Instagram & Facebook) , including hooks, UGC‑style videos, and performance‑driven creatives
Collaborate with the marketing team to support email and SMS campaigns through creative asset production, content ideas, and visual storytelling.
Identify, source, and execute user‑generated content (UGC) for use across social media and paid advertising to drive merchandise sales.
Social Media Management
Create and manage a monthly social media roadmap that drives engagement, growth, and brand storytelling.
Manage daily posting across Instagram, TikTok, Facebook, Pinterest and LinkedIn
Create daily Instagram stories
Write engaging, on‑brand captions and CTAs
Monitor and respond to comments and DMs to engage the community
Recommend when to boost or promote organic content based on performance and brand goals.
Stay current on social trends, sounds, and platform updates
Pitch and execute creative ideas for launches, drops, promotions, and campaigns
Drive organic growth in followers, engagement, and reach
Track performance metrics and provide insights and recommendations
Influencer & UGC Support
Source and manage influencer and creator partnerships
Identify and repost high‑performing UGC
Coordinate content usage permissions and creator communications
Qualifications
4+ years experience managing social media for a brand (fashion, lifestyle)
Strong understanding of Instagram and TikTok best practices
Strong organizational and time‑management skills
Ability to work in‑person from our Nashville location
Passion for Western, lifestyle, or apparel brands
Advanced level Graphic design skills (Canva or Adobe)
Nice‑to‑Haves
Experience with Shopify or e-commerce brands
Paid social or Meta Ads experience
Influencer marketing or UGC management experience
Referrals increase your chances of interviewing at Rustler Hat Co. by 2x
#J-18808-Ljbffr