image.works
image.works is a fast-growing marketing firm located on Madison’s west side. For more than 25 years, we’ve helped banks, credit unions, healthcare organizations, and higher education institutions across the country achieve success through strategic, high-quality marketing solutions. We’re known for premium products, strong client relationships, and exceptional customer service.
As our client base continues to grow, we’re looking to add a motivated
Digital Marketing Strategist
to our digital department. This role is ideal for someone with foundational, hands‑on digital marketing experience who is ready to grow their skills while working directly with clients and internal teams.
Role Overview In this role, you will collaborate closely with our digital strategists, creative team, and account managers to help plan, execute, manage, and optimize paid digital advertising campaigns for our clients. You’ll play an important role in campaign performance, reporting, and client communication, while continuing to build your expertise across multiple digital platforms.
This is a hands‑on, client‑facing position with opportunities to learn, grow, and take on increased responsibility over time.
Key Responsibilities
Build, launch, monitor, and optimize paid digital advertising campaigns across platforms such as Google Ads (Search, Display, Video, Performance Max) and Meta (Facebook & Instagram)
Assist with campaign strategy development, keyword research, audience targeting, and competitive analysis
Monitor campaign performance daily and make optimization recommendations related to budgets, bids, creative, and targeting
Analyze performance data using Google Analytics (GA4), Google Ads reporting, and other tools to generate insights and recommendations
Collaborate with internal copywriters and graphic designers to develop effective ad creative and messaging
Prepare campaign performance reports and assist with client‑facing presentations and monthly reviews
Support conversion tracking setup and maintenance using tools like Google Tag Manager
Communicate professionally with clients to answer questions, address concerns, and support campaign goals
Manage multiple campaigns and tasks simultaneously while meeting deadlines and maintaining attention to detail
Stay current on digital advertising trends, platform updates, and best practices
What We’re Looking For
1–3 years of hands‑on experience in digital marketing or paid digital advertising (agency experience a plus)
Working knowledge of Google Ads, including campaign setup, optimization, and reporting
Experience or familiarity with Meta (Facebook & Instagram) Ads
Experience using Google Analytics (GA4 preferred); Google Tag Manager familiarity is a plus
Strong analytical and problem‑solving skills with an interest in data‑driven marketing
Comfortable communicating with clients and internal teams via email, phone, and video calls
Highly organized with strong attention to detail and the ability to manage multiple priorities
Self‑motivated, curious, and eager to continue learning within a fast‑paced environment
Team‑oriented mindset with a positive, professional attitude
Bonus Points (Preferred but Not Required)
Experience with LinkedIn Ads or other paid platforms
Exposure to SEO or SEM strategy
Familiarity with tools such as SEMrush, HubSpot, or similar platforms
Experience supporting clients in regulated industries such as financial services or healthcare
Google Ads, Meta Blueprint, or other digital marketing certifications
Competitive compensation
Health and dental insurance
Profit sharingEarly dismissal on Fridays
Optional summer hours benefit
Flexible scheduling (come in early, leave early)
Casual, in‑office work environment
Modern office space with an urban, industrial loft atmosphere and natural light
To apply, please send the following to
emilee@imageworksdirect.com
:
Resume
Salary requirements
Note: Successful candidates must be located near Madison, WI, as this is an in‑office position.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Advertising Services
Referrals increase your chances of interviewing at image.works by 2x
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Madison, WI .
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As our client base continues to grow, we’re looking to add a motivated
Digital Marketing Strategist
to our digital department. This role is ideal for someone with foundational, hands‑on digital marketing experience who is ready to grow their skills while working directly with clients and internal teams.
Role Overview In this role, you will collaborate closely with our digital strategists, creative team, and account managers to help plan, execute, manage, and optimize paid digital advertising campaigns for our clients. You’ll play an important role in campaign performance, reporting, and client communication, while continuing to build your expertise across multiple digital platforms.
This is a hands‑on, client‑facing position with opportunities to learn, grow, and take on increased responsibility over time.
Key Responsibilities
Build, launch, monitor, and optimize paid digital advertising campaigns across platforms such as Google Ads (Search, Display, Video, Performance Max) and Meta (Facebook & Instagram)
Assist with campaign strategy development, keyword research, audience targeting, and competitive analysis
Monitor campaign performance daily and make optimization recommendations related to budgets, bids, creative, and targeting
Analyze performance data using Google Analytics (GA4), Google Ads reporting, and other tools to generate insights and recommendations
Collaborate with internal copywriters and graphic designers to develop effective ad creative and messaging
Prepare campaign performance reports and assist with client‑facing presentations and monthly reviews
Support conversion tracking setup and maintenance using tools like Google Tag Manager
Communicate professionally with clients to answer questions, address concerns, and support campaign goals
Manage multiple campaigns and tasks simultaneously while meeting deadlines and maintaining attention to detail
Stay current on digital advertising trends, platform updates, and best practices
What We’re Looking For
1–3 years of hands‑on experience in digital marketing or paid digital advertising (agency experience a plus)
Working knowledge of Google Ads, including campaign setup, optimization, and reporting
Experience or familiarity with Meta (Facebook & Instagram) Ads
Experience using Google Analytics (GA4 preferred); Google Tag Manager familiarity is a plus
Strong analytical and problem‑solving skills with an interest in data‑driven marketing
Comfortable communicating with clients and internal teams via email, phone, and video calls
Highly organized with strong attention to detail and the ability to manage multiple priorities
Self‑motivated, curious, and eager to continue learning within a fast‑paced environment
Team‑oriented mindset with a positive, professional attitude
Bonus Points (Preferred but Not Required)
Experience with LinkedIn Ads or other paid platforms
Exposure to SEO or SEM strategy
Familiarity with tools such as SEMrush, HubSpot, or similar platforms
Experience supporting clients in regulated industries such as financial services or healthcare
Google Ads, Meta Blueprint, or other digital marketing certifications
Competitive compensation
Health and dental insurance
Profit sharingEarly dismissal on Fridays
Optional summer hours benefit
Flexible scheduling (come in early, leave early)
Casual, in‑office work environment
Modern office space with an urban, industrial loft atmosphere and natural light
To apply, please send the following to
emilee@imageworksdirect.com
:
Resume
Salary requirements
Note: Successful candidates must be located near Madison, WI, as this is an in‑office position.
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries
Advertising Services
Referrals increase your chances of interviewing at image.works by 2x
Get notified about new Digital Marketing Strategist jobs in
Madison, WI .
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr