White Lodging Services, Inc.
Job description
Summary The Marketing Manager will drive demand to the hotel(s) and restaurant(s) by co-concepting and executing dynamic marketing plans. Activation on key channels include, but not limited to, digital / print / social / PR and email to drive the most profitable business and demonstrate set return on ad spend goals. Other responsibilities include promotional retailing, flexing a creative flair and partnering with sales, food and beverage and revenue strategy leaders to ensure alignment and achieve commercial goals.
Responsibilities
Support all brand positioning, messaging and retailing on designated hotel(s) and restaurants(s) core marketing and online activation channels; managing website updates and other customer-facing channels.
Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with agency.
Strategize and deliver all email marketing campaigns.
Co-manage marketing calendars and align marketing efforts with company goals and objectives.
Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
Identify local strategic partnerships and advertising opportunities to grow hotel and F+B brand share of voice.
Be the key local brand liaison and assist with local programming and events.
Attend Revenue Generation Meetings to detail upcoming marketing calendar and address and marketing opportunities and challenges as they arise.
Participation in F+B planning meetings; to keep a finger on the pulse with on-property happenings to retail online.
Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
Assist with creative needs for digital and / or print collateral whether creation on Canva, Photoshop or managing with agency partners.
Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within budget.
Qualifications #J-18808-Ljbffr
Summary The Marketing Manager will drive demand to the hotel(s) and restaurant(s) by co-concepting and executing dynamic marketing plans. Activation on key channels include, but not limited to, digital / print / social / PR and email to drive the most profitable business and demonstrate set return on ad spend goals. Other responsibilities include promotional retailing, flexing a creative flair and partnering with sales, food and beverage and revenue strategy leaders to ensure alignment and achieve commercial goals.
Responsibilities
Support all brand positioning, messaging and retailing on designated hotel(s) and restaurants(s) core marketing and online activation channels; managing website updates and other customer-facing channels.
Manage all social media channels + content curation for hotel(s) and restaurant(s), directly or in partnership with agency.
Strategize and deliver all email marketing campaigns.
Co-manage marketing calendars and align marketing efforts with company goals and objectives.
Build monthly digital reports to analyze, report and manage marketing efforts against defined KPIs.
Identify local strategic partnerships and advertising opportunities to grow hotel and F+B brand share of voice.
Be the key local brand liaison and assist with local programming and events.
Attend Revenue Generation Meetings to detail upcoming marketing calendar and address and marketing opportunities and challenges as they arise.
Participation in F+B planning meetings; to keep a finger on the pulse with on-property happenings to retail online.
Assist sales, rooms, and food and beverage in creating and retailing offers and programming for hotel(s) and outlet(s) to drive buzz and incremental revenue opportunities.
Assist with creative needs for digital and / or print collateral whether creation on Canva, Photoshop or managing with agency partners.
Work cooperatively with agencies, vendors, brand and community partners to ensure the successful implementation of marketing strategies and that projects are on target and within budget.
Qualifications #J-18808-Ljbffr