Meadows Behavioral Healthcare
Social Media Manager – North Phoenix, Arizona at Meadows Behavioral Healthcare
As the Social Media Manager at Meadows Behavioral Health, you will develop and execute a dynamic organic social media strategy that enhances brand awareness, drives patient and referral engagement, and supports our business objectives. This role involves strategic planning, content creation, campaign management, and analytics, ensuring our social media platforms are vibrant and reflective of our mission to promote mental wellness. You will work with our facility, clinical, and executive teams to capture content—including videos, quotes, and copy—and translate it into strong, engaging social content. Primary responsibility is for The Meadows main brand, sub-brands, and select executive social media.
Job Functions
Strategy Development: Formulate and implement comprehensive social media strategies aligned with MBH’s marketing goals, focusing on brand positioning, patient engagement, and lead generation for multiple brands and audiences.
Content Creation: Oversee the creation of compelling, visually appealing content that resonates with our audience—including videos, images, infographics, and posts that highlight our services, patient testimonials, and mental health tips. Manage video creation specifically for social media platforms, ensuring timely, engaging content tailored to each channel.
Campaign Management: Plan, execute, and monitor targeted social media campaigns. Use insights and analytics to refine campaigns for maximum impact and ROI.
Community Engagement: Foster a supportive online community by actively engaging with followers, responding to comments and messages, and managing customer service interactions on social platforms.
Analytics & Reporting: Utilize social media analytics tools to track performance metrics and provide regular reports to senior management. Adjust strategies based on data-driven insights to enhance effectiveness.
Trend Awareness: Stay informed about social media trends, platform updates, and industry news to keep our strategies fresh, relevant, and effective.
Cross-Functional Collaboration: Work closely with marketing, clinical teams, and administration to ensure cohesive messaging across all platforms and integration with broader marketing efforts. Proactively outreach and collaborate with busy clinical teams to secure content and meet deadlines.
Project Management: Lead social media projects with strong follow-through, staying on top of deadlines, tracking progress, and self-motivating to find best ways to partner across the organization.
Please note: this is an onsite role reporting to our corporate offices in North Phoenix, with occasional travel to Wickenburg required.
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field.
Minimum of 5 years in social media management, with a proven track record in a similar role, preferably in healthcare, wellness, or lifestyle industries.
Experience managing multiple brands, i.e., portfolio company, agency, etc.
Proficiency in social media management tools such as HubSpot, Hootsuite, Sprout Social.
Strong understanding of SEO and SEM principles.
Excellent creative and copywriting skills.
Data-driven decision-making capabilities.
Proficiency in Canva and Adobe Creative Suite or similar tools for content creation.
Passion for mental health and wellness.
Creative thinker with a strategic mindset.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced environment and manage multiple projects effectively.
EEO & Safety Statement We are a Drug Free Company. All positions are designated as “Safety Sensitive” positions and, in line with our mission, the company does not employ medical marijuana cardholders. Following an offer of employment, all applicants will be required to submit to and pass a substance abuse screen.
The Meadows is an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state or local laws. The company provides reasonable accommodations to individuals with disabilities and will provide accommodations upon request during any stage of the employment process.
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As the Social Media Manager at Meadows Behavioral Health, you will develop and execute a dynamic organic social media strategy that enhances brand awareness, drives patient and referral engagement, and supports our business objectives. This role involves strategic planning, content creation, campaign management, and analytics, ensuring our social media platforms are vibrant and reflective of our mission to promote mental wellness. You will work with our facility, clinical, and executive teams to capture content—including videos, quotes, and copy—and translate it into strong, engaging social content. Primary responsibility is for The Meadows main brand, sub-brands, and select executive social media.
Job Functions
Strategy Development: Formulate and implement comprehensive social media strategies aligned with MBH’s marketing goals, focusing on brand positioning, patient engagement, and lead generation for multiple brands and audiences.
Content Creation: Oversee the creation of compelling, visually appealing content that resonates with our audience—including videos, images, infographics, and posts that highlight our services, patient testimonials, and mental health tips. Manage video creation specifically for social media platforms, ensuring timely, engaging content tailored to each channel.
Campaign Management: Plan, execute, and monitor targeted social media campaigns. Use insights and analytics to refine campaigns for maximum impact and ROI.
Community Engagement: Foster a supportive online community by actively engaging with followers, responding to comments and messages, and managing customer service interactions on social platforms.
Analytics & Reporting: Utilize social media analytics tools to track performance metrics and provide regular reports to senior management. Adjust strategies based on data-driven insights to enhance effectiveness.
Trend Awareness: Stay informed about social media trends, platform updates, and industry news to keep our strategies fresh, relevant, and effective.
Cross-Functional Collaboration: Work closely with marketing, clinical teams, and administration to ensure cohesive messaging across all platforms and integration with broader marketing efforts. Proactively outreach and collaborate with busy clinical teams to secure content and meet deadlines.
Project Management: Lead social media projects with strong follow-through, staying on top of deadlines, tracking progress, and self-motivating to find best ways to partner across the organization.
Please note: this is an onsite role reporting to our corporate offices in North Phoenix, with occasional travel to Wickenburg required.
Qualifications
Bachelor’s degree in marketing, communications, digital media, or a related field.
Minimum of 5 years in social media management, with a proven track record in a similar role, preferably in healthcare, wellness, or lifestyle industries.
Experience managing multiple brands, i.e., portfolio company, agency, etc.
Proficiency in social media management tools such as HubSpot, Hootsuite, Sprout Social.
Strong understanding of SEO and SEM principles.
Excellent creative and copywriting skills.
Data-driven decision-making capabilities.
Proficiency in Canva and Adobe Creative Suite or similar tools for content creation.
Passion for mental health and wellness.
Creative thinker with a strategic mindset.
Excellent communication and interpersonal skills.
Ability to thrive in a fast-paced environment and manage multiple projects effectively.
EEO & Safety Statement We are a Drug Free Company. All positions are designated as “Safety Sensitive” positions and, in line with our mission, the company does not employ medical marijuana cardholders. Following an offer of employment, all applicants will be required to submit to and pass a substance abuse screen.
The Meadows is an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified candidates will receive consideration without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, or any other factor protected by applicable federal, state or local laws. The company provides reasonable accommodations to individuals with disabilities and will provide accommodations upon request during any stage of the employment process.
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