Armstrong Flooring
Residential Regional Sales Manager - East Coast
Armstrong Flooring, Denton, Texas, United States, 76205
Job description
Residential Regional Sales Manager - East Coast Job Category: SALES
Requisition Number: RESID002765
Posted: November 3, 2025
Full‑Time
Remote
Home - North Carolina Charlotte, NC, USA
Additional Locations Available
Description The Regional Sales Manager (RSM) is responsible for leading and managing the residential, outdoor, and hybrid sales teams across the East Region for Crossville Studios, part of AHF Products. This role focuses on driving revenue growth, improving profitability, and expanding the customer base within both the residential, outdoor, and some commercial markets. The RSM will develop and execute sales strategies, monitor team performance, and strengthen customer relationships to ensure consistent growth and market penetration. Product categories include tile, hardwood, and resilient flooring for both interior and exterior applications, requiring the RSM to maintain a deep understanding of product features, market trends, and customer needs across diverse flooring solutions.
Job Duties
Meet/exceed regional sales targets on a monthly, quarterly, and annual basis
Recruit, train, manage, and develop a high‑performing sales team
Drive new customer acquisition and expand business with existing clients
Build strong customer and vendor relationships to support growth
Analyze competitors and market trends to develop winning strategies
Collaborate on pricing, budgeting, product mix, and forecasting
Implement and optimize regional sales processes and performance metrics
Represent AHF Products at trade shows and industry events
Maintain a strong understanding of product offerings and regional inventory
Provide regular feedback on sales performance and market dynamics
Job Qualifications
Bachelor's degree in Business Administration or related field
5+ years of sales and management experience; flooring or building products preferred
Proven ability to lead and develop successful sales teams
Strong strategic, analytical, and problem‑solving skills
Excellent communication, time management, and organizational skills
Proficient in Microsoft Office (Word, Excel)
Must pass a background check, drug screen, and physical
Extensive travel throughout the assigned region
Ability to work independently and handle multiple priorities
Maintain a professional demeanor and work ethic
Must be able to work beyond standard hours when necessary
Preferably based in Houston, Dallas, or Denver
Physical Demands
Frequent bending, lifting 25 lbs., standing/walking 8+ hours a day, squatting, reaching, pushing and pulling
Frequent vision must be sufficient for inputting data into a computer
Frequent ability to read, write and speak in English
Mental Demands
Think analytically
Make decisions
Develop options and implement solutions
Work with a team
Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
Attention to detail
Communicate effectively
Multitask in a fast pace environment
Work with a sense of urgency
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award‑winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring, Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
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Residential Regional Sales Manager - East Coast Job Category: SALES
Requisition Number: RESID002765
Posted: November 3, 2025
Full‑Time
Remote
Home - North Carolina Charlotte, NC, USA
Additional Locations Available
Description The Regional Sales Manager (RSM) is responsible for leading and managing the residential, outdoor, and hybrid sales teams across the East Region for Crossville Studios, part of AHF Products. This role focuses on driving revenue growth, improving profitability, and expanding the customer base within both the residential, outdoor, and some commercial markets. The RSM will develop and execute sales strategies, monitor team performance, and strengthen customer relationships to ensure consistent growth and market penetration. Product categories include tile, hardwood, and resilient flooring for both interior and exterior applications, requiring the RSM to maintain a deep understanding of product features, market trends, and customer needs across diverse flooring solutions.
Job Duties
Meet/exceed regional sales targets on a monthly, quarterly, and annual basis
Recruit, train, manage, and develop a high‑performing sales team
Drive new customer acquisition and expand business with existing clients
Build strong customer and vendor relationships to support growth
Analyze competitors and market trends to develop winning strategies
Collaborate on pricing, budgeting, product mix, and forecasting
Implement and optimize regional sales processes and performance metrics
Represent AHF Products at trade shows and industry events
Maintain a strong understanding of product offerings and regional inventory
Provide regular feedback on sales performance and market dynamics
Job Qualifications
Bachelor's degree in Business Administration or related field
5+ years of sales and management experience; flooring or building products preferred
Proven ability to lead and develop successful sales teams
Strong strategic, analytical, and problem‑solving skills
Excellent communication, time management, and organizational skills
Proficient in Microsoft Office (Word, Excel)
Must pass a background check, drug screen, and physical
Extensive travel throughout the assigned region
Ability to work independently and handle multiple priorities
Maintain a professional demeanor and work ethic
Must be able to work beyond standard hours when necessary
Preferably based in Houston, Dallas, or Denver
Physical Demands
Frequent bending, lifting 25 lbs., standing/walking 8+ hours a day, squatting, reaching, pushing and pulling
Frequent vision must be sufficient for inputting data into a computer
Frequent ability to read, write and speak in English
Mental Demands
Think analytically
Make decisions
Develop options and implement solutions
Work with a team
Maintain regular and punctual attendance (consistent with ADA and/or FMLA)
Attention to detail
Communicate effectively
Multitask in a fast pace environment
Work with a sense of urgency
AHF Products provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
AHF Products is a leading hard surface flooring manufacturer in the USA with a family of trusted brands serving the residential and commercial hardwood, tile, and vinyl flooring markets. With decades of experience in award‑winning flooring design, product development, manufacturing, and service, we create quality flooring to last for generations through inspiring designs, innovation, and a deep commitment to outstanding customer service. Our residential flooring brands include Bruce, Armstrong Flooring, Hartco, Robbins, LM Flooring, Capella, HomerWood, Hearthwood, Raintree, Autograph, Emily Morrow Home, tmbr, Crossville, and Crossville Studios. Our commercial brands include Bruce Contract, Hartco Contract, AHF Contract, Armstrong Flooring, Parterre, Crossville and Crossville Studios. Headquartered in Mountville, Pennsylvania, with manufacturing operations across the United States and in Cambodia, AHF Products employs over 3,000 dedicated team members.
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