Meta
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Product Marketing Manager
role at
Meta .
This is a paid opportunity. The actual pay will vary based on your skills and experience—talk with your recruiter to learn more.
Base pay range $130,000.00/yr - $188,000.00/yr
Meta is seeking a Product Marketing Manager to join our team. The products we build enable businesses to grow and communities to prosper at the intersection between people’s needs, marketers’ needs, and Meta’s strongest differentiators. The ideal candidate will have experience in digital advertising, monetization product management, or marketing, and an understanding of the digital advertising industry. They will coordinate cross‑functional work with peers to deliver results in a fast‑paced environment.
The Product Marketing Manager will be responsible for driving market requirements and go‑to‑market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go‑to‑market strategy, and identifying opportunities to improve existing products. They must have cross‑functional collaboration, analytical, and communication skills, and the capacity to manage multiple concurrent projects and handle ambiguity.
Product Marketing Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering.
Understand advertiser needs, product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
Coordinate cross‑functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure products and solutions are incorporated into the platform consistently and strategically.
Ensure the right level of alignment, consistency, and flexibility across regional and vertical teams, scaling impact while meeting market‑specific needs.
Own go‑to‑market strategy for a portfolio of products and solutions, coordinating with cross‑functional teams to develop client communications, product documentation, and positioning.
Coordinate successful go‑to‑market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go‑to‑market teams at scale.
Minimum Qualifications
8+ years of professional experience in technology or internet technology, ad‑tech, strategic marketing, product management, or management consulting.
Experience collaborating across cross‑functional teams and securing the necessary leadership support to drive resolution in the context of competing perspectives.
Analytical, data‑driven decision‑maker with experience using deductive reasoning to simplify and communicate complex issues.
Organizational and people skills with experience setting priorities, problem‑solving, multitasking, and working independently in a dynamic, rapidly changing workplace.
Effective communication experience with technical, business, and external stakeholders.
Bachelor’s Degree in Business, Marketing, or a creative discipline.
Preferred Qualifications
MBA or another relevant advanced degree.
Experience in a product marketing capacity, partnering closely with product management, product marketing, and/or engineering to represent market/customer requirements and support product launches.
Experience coordinating go‑to‑market for products with global reach end‑to‑end, including sales enablement and authoring positioning/narrative.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed how people connect. Apps such as Messenger, Instagram, and WhatsApp further empowered billions worldwide. Now Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to build the next evolution in social technology. We help shape a future that goes beyond digital connection—including limits of screens and distance.
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, transgender status, sexual stereotypes, age, status as a protected veteran, or status as an individual with a disability. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$130,000/year to $188,000/year + bonus + equity + benefits.
Senior level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Technology, Information, and Internet
Referrals increase your chances of interviewing at Meta 2×.
#J-18808-Ljbffr
Product Marketing Manager
role at
Meta .
This is a paid opportunity. The actual pay will vary based on your skills and experience—talk with your recruiter to learn more.
Base pay range $130,000.00/yr - $188,000.00/yr
Meta is seeking a Product Marketing Manager to join our team. The products we build enable businesses to grow and communities to prosper at the intersection between people’s needs, marketers’ needs, and Meta’s strongest differentiators. The ideal candidate will have experience in digital advertising, monetization product management, or marketing, and an understanding of the digital advertising industry. They will coordinate cross‑functional work with peers to deliver results in a fast‑paced environment.
The Product Marketing Manager will be responsible for driving market requirements and go‑to‑market plans for Meta’s solutions across our advertiser interfaces for all advertisers using our platform. This includes assessing market needs, conducting research to influence new product development, evaluating approaches to mitigate product risks, owning go‑to‑market strategy, and identifying opportunities to improve existing products. They must have cross‑functional collaboration, analytical, and communication skills, and the capacity to manage multiple concurrent projects and handle ambiguity.
Product Marketing Manager Responsibilities
Lead market assessment, quantitative analysis, qualitative feedback, and represent market requirements internally with Product Management and Engineering.
Understand advertiser needs, product risk areas to prioritize recommendations to product, engineering, and design teams for new and existing products.
Coordinate cross‑functional projects across Meta that build new innovative solutions for advertisers/marketers to ensure products and solutions are incorporated into the platform consistently and strategically.
Ensure the right level of alignment, consistency, and flexibility across regional and vertical teams, scaling impact while meeting market‑specific needs.
Own go‑to‑market strategy for a portfolio of products and solutions, coordinating with cross‑functional teams to develop client communications, product documentation, and positioning.
Coordinate successful go‑to‑market activations across multiple internal sales and partnership teams by crafting effective messaging for a variety of audiences and enabling go‑to‑market teams at scale.
Minimum Qualifications
8+ years of professional experience in technology or internet technology, ad‑tech, strategic marketing, product management, or management consulting.
Experience collaborating across cross‑functional teams and securing the necessary leadership support to drive resolution in the context of competing perspectives.
Analytical, data‑driven decision‑maker with experience using deductive reasoning to simplify and communicate complex issues.
Organizational and people skills with experience setting priorities, problem‑solving, multitasking, and working independently in a dynamic, rapidly changing workplace.
Effective communication experience with technical, business, and external stakeholders.
Bachelor’s Degree in Business, Marketing, or a creative discipline.
Preferred Qualifications
MBA or another relevant advanced degree.
Experience in a product marketing capacity, partnering closely with product management, product marketing, and/or engineering to represent market/customer requirements and support product launches.
Experience coordinating go‑to‑market for products with global reach end‑to‑end, including sales enablement and authoring positioning/narrative.
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed how people connect. Apps such as Messenger, Instagram, and WhatsApp further empowered billions worldwide. Now Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to build the next evolution in social technology. We help shape a future that goes beyond digital connection—including limits of screens and distance.
Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, transgender status, sexual stereotypes, age, status as a protected veteran, or status as an individual with a disability. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$130,000/year to $188,000/year + bonus + equity + benefits.
Senior level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industries: Technology, Information, and Internet
Referrals increase your chances of interviewing at Meta 2×.
#J-18808-Ljbffr