Product Marketing Manager
YipitData is the leading market research and analytics firm for the disruptive economy. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customersranging from the world's top investment funds to Fortune 500 companiesdepend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US (NYC, Austin, Miami, Mountain View), APAC (Hong Kong, Shanghai, Beijing, Guangzhou, Singapore), and India. Our award-winning, people-centric culturerecognized by Inc. as a Best Workplace for three consecutive yearsemphasizes transparency, ownership, and continuous mastery. YipitData isn't a place for coastingit's a launchpad for ambitious, impact-driven professionals. From day one, you'll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers. If your ambition is matched by your work ethicand you're hungry for a place where growth, impact, and ownership are the normYipitData might be the opportunity you've been waiting for. About The Role
We're looking for a cross-functional Product Marketing Manager to drive our go-to-market strategy and monetization of our investor research products. This entails product launch strategy and planning, product marketing & positioning, sales enablement, performance tracking, and domain knowledge of key sectors to be able to drive adoption of our product. This role sits at the intersection of Product, Sales, and Marketing, ensuring that our go-to-market motions are coordinated, impactful, and aligned with our broader narrative to investors. The Product Marketing Manager role combines strategy, storytelling, and executionultimately driving adoption, revenue, and positioning clarity. The Product Marketing Manager will own the content and GTM engine that connects our data products and research to the investor markethelping our teams tell a consistent, differentiated story that drives awareness, adoption, and revenue growth. Additionally, the Product Marketing Manager will work with Research, Sales, and Marketing to ensure effective communication across the departments. These efforts include summarizing key takeaways from product updates and providing client-ready communication when impactful events create urgency to use our product. This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs (Austin, Miami, Denver, Mountain View), or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. We expect East Coast work hours. As Our Product Marketing Manager You Will:
Build trust with prospective customers by sharing valuable product insights and helping create strong, credible partnerships across the Revenue team. Become a domain expert on investor debates, key questions, data sources, methodologies, and how our products are positioned against competitors. Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging. Communicate your expertise to prospective clients through calls, webcasts, and marketing materialsexplaining product value, handling objections, and answering detailed questions. Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter. You Are Likely To Succeed If:
You have 2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market researchideally in roles that blend strategy, storytelling, and data. Experience with alternative data or financial research and an understanding of investor workflows is a strong plus. You're skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation. You thrive in cross-functional environments, collaborating closely with product, research, and revenue teams to align messaging, support client conversations, and drive successful go-to-market execution. You balance strategic thinking with a strong bias for execution, moving quickly from insights to action. You're motivated by measurable impact, such as driving product adoption, client engagement, and revenue growth. You're energized by learning new industries, products, and market dynamics, and you adapt quickly in evolving environments. As a Product Marketing Manager, you'll gain experience in:
Shaping and executing go-to-market strategies for data-oriented products and deliverables Translating research and product insights into client-ready, investor narratives Driving product adoption and monetization within investor markets Partnering cross-functionally to align product, marketing, and sales What We Offer:
Our compensation package includes comprehensive benefits, perks, and a competitive salary: We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above! The annual on-target earnings for this position is anticipated to be up to $79K base salary + 10% bonus, OTE $125K. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, abilities, as well as internal team benchmarks. The compensation package also includes equity. This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, and Mountain View. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.
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YipitData is the leading market research and analytics firm for the disruptive economy. Every day, our proprietary technology analyzes billions of alternative data points to uncover actionable insights across sectors like software, AI, cloud, e-commerce, ridesharing, and payments. Our data and research teams transform raw data into strategic intelligence, delivering accurate, timely, and deeply contextualized analysis that our customersranging from the world's top investment funds to Fortune 500 companiesdepend on to drive high-stakes decisions. From sourcing and licensing novel datasets to rigorous analysis and expert narrative framing, our teams ensure clients get not just data, but clarity and confidence. We operate globally with offices in the US (NYC, Austin, Miami, Mountain View), APAC (Hong Kong, Shanghai, Beijing, Guangzhou, Singapore), and India. Our award-winning, people-centric culturerecognized by Inc. as a Best Workplace for three consecutive yearsemphasizes transparency, ownership, and continuous mastery. YipitData isn't a place for coastingit's a launchpad for ambitious, impact-driven professionals. From day one, you'll take the lead on meaningful work, accelerate your growth, and gain exposure that shapes careers. If your ambition is matched by your work ethicand you're hungry for a place where growth, impact, and ownership are the normYipitData might be the opportunity you've been waiting for. About The Role
We're looking for a cross-functional Product Marketing Manager to drive our go-to-market strategy and monetization of our investor research products. This entails product launch strategy and planning, product marketing & positioning, sales enablement, performance tracking, and domain knowledge of key sectors to be able to drive adoption of our product. This role sits at the intersection of Product, Sales, and Marketing, ensuring that our go-to-market motions are coordinated, impactful, and aligned with our broader narrative to investors. The Product Marketing Manager role combines strategy, storytelling, and executionultimately driving adoption, revenue, and positioning clarity. The Product Marketing Manager will own the content and GTM engine that connects our data products and research to the investor markethelping our teams tell a consistent, differentiated story that drives awareness, adoption, and revenue growth. Additionally, the Product Marketing Manager will work with Research, Sales, and Marketing to ensure effective communication across the departments. These efforts include summarizing key takeaways from product updates and providing client-ready communication when impactful events create urgency to use our product. This is a remote-friendly opportunity that can sit in NYC (where our headquarters is located), one of our office hubs (Austin, Miami, Denver, Mountain View), or anywhere else in the US. However, depending upon where the remote work is performed, income could be subject to New York State tax withholding. We expect East Coast work hours. As Our Product Marketing Manager You Will:
Build trust with prospective customers by sharing valuable product insights and helping create strong, credible partnerships across the Revenue team. Become a domain expert on investor debates, key questions, data sources, methodologies, and how our products are positioned against competitors. Support Research, Product Development, and Revenue teams by translating complex product and market knowledge into clear, compelling messaging. Communicate your expertise to prospective clients through calls, webcasts, and marketing materialsexplaining product value, handling objections, and answering detailed questions. Highlight how our offerings stand out in the market by clearly articulating differentiation and helping prospects understand why our products matter. You Are Likely To Succeed If:
You have 2+ years of experience in product marketing, GTM strategy, sales or product enablement, or market researchideally in roles that blend strategy, storytelling, and data. Experience with alternative data or financial research and an understanding of investor workflows is a strong plus. You're skilled at turning complex insights into clear, compelling narratives that help teams and clients understand product value and differentiation. You thrive in cross-functional environments, collaborating closely with product, research, and revenue teams to align messaging, support client conversations, and drive successful go-to-market execution. You balance strategic thinking with a strong bias for execution, moving quickly from insights to action. You're motivated by measurable impact, such as driving product adoption, client engagement, and revenue growth. You're energized by learning new industries, products, and market dynamics, and you adapt quickly in evolving environments. As a Product Marketing Manager, you'll gain experience in:
Shaping and executing go-to-market strategies for data-oriented products and deliverables Translating research and product insights into client-ready, investor narratives Driving product adoption and monetization within investor markets Partnering cross-functionally to align product, marketing, and sales What We Offer:
Our compensation package includes comprehensive benefits, perks, and a competitive salary: We care about your personal life, and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more! Your growth at YipitData is determined by the impact that you are making, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust. See more on our high-impact, high-opportunity work environment above! The annual on-target earnings for this position is anticipated to be up to $79K base salary + 10% bonus, OTE $125K. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, abilities, as well as internal team benchmarks. The compensation package also includes equity. This role may be performed fully remotely within the United States. Please note that our US headquarters are located in NYC. We also have office hubs in Austin, Miami, and Mountain View. If the remote work is performed outside of these offices, income may be subject to New York State tax withholding. Please note that for this position, we are not able to consider candidates who currently or in the future will require visa sponsorship. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.
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