Autodesk
Join to apply for the
Global Digital Marketing Industry Lead
role at
Autodesk .
The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels.
You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.
Responsibilities
Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft
Paid Social: LinkedIn, Meta, X, Reddit, TikTok
Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
Affiliate marketing
Review sites: G2, Gartner, TrustRadius
Content syndication & HQL programs
3rd-party email and lead-generation vendors
DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards
Minimum Qualifications
10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
HQL programs
Content syndication
Review site strategy
3rd-party email & lead-generation vendors
DOOH/OOH media
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross-functional teams
Prior people-management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders
Preferred Qualifications
Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server-side tracking, privacy compliance, and data governance
Experience with MMM, MTA, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances
About Autodesk Learn more about Autodesk and our culture, benefits, and diversity initiatives.
Benefits From health and financial benefits to time away and everyday wellness, Autodesk offers comprehensive benefits. Learn more about benefits in the U.S. at the Autodesk Benefits site.
Salary and Equal Opportunity Salary is part of Autodesk’s compensation package. For U.S.-based roles, starting base salary ranges are provided, with offers based on experience and location. Autodesk provides additional compensation components where applicable, and a comprehensive benefits package. Autodesk is an equal opportunity employer and considers all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We also consider qualified applicants with criminal histories, consistent with applicable law.
Learn More Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
#J-18808-Ljbffr
Global Digital Marketing Industry Lead
role at
Autodesk .
The Global Senior Digital Marketing Manager, Industry Lead is a key member of Autodesk’s Global Acquisition & Performance Marketing (APM) organization. This role owns the full-funnel acquisition strategy and activation for a designated industry (AEC, D&M, M&E, AutoCAD, etc.) across all paid media platforms and all 3rd-party demand-generation channels.
You will partner closely with Autodesk’s IPEM (Industry, Portfolio, and Emerging Business Marketing) team, Global Campaigns, and channel specialists to design and execute end-to-end industry acquisition programs. We are looking for someone who brings strategic depth, hands-on expertise across digital acquisition channels, and prior experience leading agencies or teams.
Responsibilities
Own the global acquisition strategy, media mix, and investment approach for the assigned industry
Partner with IPEM and Campaigns teams to define full-funnel objectives, target audiences, value propositions, and activation plans
Translate industry goals into integrated digital marketing strategies across: SEM: Google, Microsoft
Paid Social: LinkedIn, Meta, X, Reddit, TikTok
Display & Programmatic: DV360, The Trade Desk, CTV, YouTube, retargeting
Affiliate marketing
Review sites: G2, Gartner, TrustRadius
Content syndication & HQL programs
3rd-party email and lead-generation vendors
DOOH / OOH advertising
Lead forecasting, scenario planning, and budget recommendations with APM leadership
Provide hands-on leadership and oversight across all paid media channels and demand-gen programs supporting the industry
Guide agencies and channel specialists to ensure flawless trafficking, correct tagging/tracking, execution quality, and adherence to Autodesk governance standards
Minimum Qualifications
10+ years of experience in digital marketing, performance media, or acquisition marketing
Hands-on experience across SEM, Paid Social, Display/Programmatic, YouTube/CTV, Affiliate, Retargeting, and emerging paid platforms
HQL programs
Content syndication
Review site strategy
3rd-party email & lead-generation vendors
DOOH/OOH media
Strong analytical skills and experience with CRM and marketing automation tools (e.g., Salesforce, Marketo)
Experience resolving tracking/tagging issues, attribution discrepancies, and measurement challenges
Demonstrated ability to lead agencies and influence cross-functional teams
Prior people-management experience (formal or informal)
Excellent communication and presentation skills; ability to simplify complex data and influence global stakeholders
Preferred Qualifications
Experience in B2B SaaS, enterprise software, or industries relevant to Autodesk (AEC, D&M, M&E, AutoCAD)
Familiarity with CDPs, server-side tracking, privacy compliance, and data governance
Experience with MMM, MTA, and advanced attribution methodologies
Understanding of global marketing, localization requirements, and regional media nuances
About Autodesk Learn more about Autodesk and our culture, benefits, and diversity initiatives.
Benefits From health and financial benefits to time away and everyday wellness, Autodesk offers comprehensive benefits. Learn more about benefits in the U.S. at the Autodesk Benefits site.
Salary and Equal Opportunity Salary is part of Autodesk’s compensation package. For U.S.-based roles, starting base salary ranges are provided, with offers based on experience and location. Autodesk provides additional compensation components where applicable, and a comprehensive benefits package. Autodesk is an equal opportunity employer and considers all qualified applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other legally protected characteristic. We also consider qualified applicants with criminal histories, consistent with applicable law.
Learn More Are you an existing contractor or consultant with Autodesk? Please search for open jobs and apply internally (not on this external site).
#J-18808-Ljbffr