The Blackstone Group L.P.
Channel Marketer, VP - Marketing - Private Wealth Job at The Blackstone Group L.
The Blackstone Group L.P., New York, New York, us, 10261
Overview
Channel Marketer, VP - Marketing - Private Wealth Job at The Blackstone Group L. The Blackstone Group L.P. • New York, NY, United States Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Role: Blackstone is seeking a marketing professional to support the efforts within its Private Wealth business, with a primary focus on the RIA and / or broker-dealer channels. This individual will own the development and execution of channel marketing activities that accelerate advisor engagement, client acquisition, and product adoption. Partnering closely with Sales Leadership, Global Strategic Partnerships, and Business Development teams, this individual will deliver high-impact initiatives and event programs that strengthen Blackstone’s position with financial advisors and their clients. The role will oversee the coordination and execution of marketing activities that promote thought leadership, support product fundraising efforts, and drive advisor engagement through targeted email communications and a coordinated virtual and in‑person event strategy. Responsibilities
Lead the strategic positioning, planning, and execution of the marketing strategy for the channel. Develop and present strategic marketing plans to senior-level leadership. Amplify thought leadership and educational content to drive advisor awareness, trust, and adoption of Blackstone offerings. Design and oversee the execution of Blackstone-hosted virtual and in-person events. Manage relationships with home offices, distributors, and partner firms to develop targeted marketing plans and coordinate event sponsorship programs. Navigate and project-manage initiatives through Blackstone and partner firm compliance approval processes. Manage the advisor email marketing calendar, leveraging analytics to optimize content, frequency, and engagement. Collaborate with cross-functional teams to ensure integrated marketing execution across digital, content, and event teams. Track, analyze, and report on campaign performance, providing actionable insights to leadership. Qualifications
7+ years of marketing experience in financial services, with at least 3+ years in channel marketing. Proven success in RIA and / or broker-dealer distribution models, including advisor engagement strategies. Strong project management skills with experience leading cross-functional initiatives. Demonstrated skills working in a fast-paced, dynamic environment while managing multiple priorities. Effective written and verbal communication skills; comfortable presenting to senior-level stakeholders. Experience with email marketing distribution platforms and data-driven campaign optimization. FINRA Series 7 and 63 licenses (preferred) or obtained within one year of employment. Note: The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion. Expected annual base salary range: $150,000 - $225,000. Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC). J-18808-Ljbffr
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Channel Marketer, VP - Marketing - Private Wealth Job at The Blackstone Group L. The Blackstone Group L.P. • New York, NY, United States Blackstone is the world’s largest alternative asset manager. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $1.1 trillion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, infrastructure, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Role: Blackstone is seeking a marketing professional to support the efforts within its Private Wealth business, with a primary focus on the RIA and / or broker-dealer channels. This individual will own the development and execution of channel marketing activities that accelerate advisor engagement, client acquisition, and product adoption. Partnering closely with Sales Leadership, Global Strategic Partnerships, and Business Development teams, this individual will deliver high-impact initiatives and event programs that strengthen Blackstone’s position with financial advisors and their clients. The role will oversee the coordination and execution of marketing activities that promote thought leadership, support product fundraising efforts, and drive advisor engagement through targeted email communications and a coordinated virtual and in‑person event strategy. Responsibilities
Lead the strategic positioning, planning, and execution of the marketing strategy for the channel. Develop and present strategic marketing plans to senior-level leadership. Amplify thought leadership and educational content to drive advisor awareness, trust, and adoption of Blackstone offerings. Design and oversee the execution of Blackstone-hosted virtual and in-person events. Manage relationships with home offices, distributors, and partner firms to develop targeted marketing plans and coordinate event sponsorship programs. Navigate and project-manage initiatives through Blackstone and partner firm compliance approval processes. Manage the advisor email marketing calendar, leveraging analytics to optimize content, frequency, and engagement. Collaborate with cross-functional teams to ensure integrated marketing execution across digital, content, and event teams. Track, analyze, and report on campaign performance, providing actionable insights to leadership. Qualifications
7+ years of marketing experience in financial services, with at least 3+ years in channel marketing. Proven success in RIA and / or broker-dealer distribution models, including advisor engagement strategies. Strong project management skills with experience leading cross-functional initiatives. Demonstrated skills working in a fast-paced, dynamic environment while managing multiple priorities. Effective written and verbal communication skills; comfortable presenting to senior-level stakeholders. Experience with email marketing distribution platforms and data-driven campaign optimization. FINRA Series 7 and 63 licenses (preferred) or obtained within one year of employment. Note: The duties and responsibilities described here are not exhaustive and additional assignments, duties, or responsibilities may be required of this position. Assignments, duties, and responsibilities may be changed at any time, with or without notice, by Blackstone in its sole discretion. Expected annual base salary range: $150,000 - $225,000. Actual base salary within that range will be determined by several components including but not limited to the individual's experience, skills, qualifications and job location. Blackstone is committed to providing equal employment opportunities to all employees and applicants for employment without regard to race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other class or status in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including but not limited to hiring, placement, promotion, termination, transfer, leave of absence, compensation, and training. If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC). J-18808-Ljbffr
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