Syracuse University
Digital Content and Social Media Specialist
Syracuse University, Syracuse, New York, United States
Digital Content and Social Media Specialist
Job Title Digital Content and Social Media Specialist Location Campus Commitment to On-Campus Experience Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy. Pay Range Pay Range $64,400 - $71,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S4 FLSA Status FLSA Status Exempt Hours Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs. Job Type Job Type Full-time Unionized Position Code Not Applicable Job Description The Digital Content & Social Media Specialist for the Martin J. Whitman School of Management plays a key role in elevating the school’s visibility and engagement across digital platforms. This position supports Whitman’s strategic marketing goals by developing compelling content for social media, the web, on-campus signage and email; producing photography and video assets; and helping execute an integrated, creative digital strategy that aligns with Syracuse University brand standards. Working closely with the Executive Director of Marketing & Communications, this role contributes to day-to-day management of Whitman’s social channels, assists in content planning, and helps bring fresh creative ideas to life. The specialist collaborates with faculty, staff, students, alumni and campus partners to capture stories that showcase Whitman’s academic strengths, community impact and student experience. The ideal candidate is highly creative, detail-oriented and proactive, with strong digital instincts and a passion for storytelling. Education and Experience Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field. Experience managing social media platforms in a professional, internship or campus-based setting. Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, CapCut, etc.). Skills and Knowledge Ability to work both independently and collaboratively in a fast-paced environment. Strong writing, editing and proofreading skills. Strong organizational skills and attention to detail. Experience with content management systems (CMS), email marketing platforms and social scheduling tools. Basic graphic design skills and familiarity with brand guidelines. Experience drafting digital content for higher education or mission-driven organizations. Strong understanding of digital trends, social media best practices and emerging platforms. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School. Responsibilities Social Media Management Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman’s primary channels. Support the development of monthly content calendars and social strategy in partnership with the Executive Director. Content Creation & Copywriting Develop high-quality written, visual and multimedia content for Whitman’s digital platforms, including social media, email campaigns, newsletters and content for the Whitman website. Draft engaging copy and adapt messages for varied audiences and channels. Creative Ideation & Campaign Support Contribute to creative development sessions to generate new social concepts, campaigns and multimedia storytelling ideas that highlight Whitman’s academic programs, research, community and student success. Support implementation of strategic initiatives. Collaboration & Stakeholder Support Work with internal partners including Student Experience, Career Services, Admissions, Advancement, IT, faculty and student organizations to gather stories, coordinate content needs, post and execute content, and ensure consistency in messaging and brand representation. Must maintain high responsiveness in a fast-paced academic environment. Analytics & Reporting Track performance of social content using platform insights and reporting tools. Provide regular summaries and recommendations to inform ongoing strategy and optimize content engagement. Physical Requirements Not Applicable Tools/Equipment Not Applicable Application Instructions In addition to completing an online application, please attach a resume and cover letter. EEO Statement Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Required fields are indicated with an asterisk (*). * How did you first find out about this position?
sujobopps.com (Syracuse University Online Employment website) Syracuse University HR Recruiter Virtual Career Fair (via NYS Department of Labor) SUNY EOC (Equal Opportunity Center) Women’s Opportunity Center Jubilee Homes Syracuse Northeast Community Center Interfaith Works JobPlus Syracuse.com Chronicle of Higher Education HigherEdJobs.com HERC (HERC Higher Ed Recruitment Consortium) InsideHigherEd.com Indeed.com DiverseEducation.com (Diverse Issues in Higher Education website) LinkedIn Job Posting Facebook Job Fair Search Firm Referred by an SU Employee Other
If "other", please describe how you first found out about this position. (Open Ended Question)
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Job Title Digital Content and Social Media Specialist Location Campus Commitment to On-Campus Experience Syracuse University is committed to delivering an exceptional student experience through vibrant, engaged campus communities. This position is based at the above campus location and requires regular in-person presence to support our students, collaborate with colleagues, and contribute to our thriving academic environment. Syracuse University values the collaboration, mentorship, and spontaneous connections that happen when our community works together on campus. Remote work arrangements are limited in accordance with University policy. Pay Range Pay Range $64,400 - $71,000 Pay rates at Syracuse University are based on a combination of factors including, but not limited to, the job responsibilities; the candidate’s education, training, work experience and key competencies; the university’s strategic priorities; internal peer equity; applicable federal, state, local laws, grant funding and contractual requisites; and external market analyses. Staff Level S4 FLSA Status FLSA Status Exempt Hours Standard University business hours 8:30am – 5:00pm (academic year) 8:00am – 4:30pm (summer) Hours may vary based on operational needs. Job Type Job Type Full-time Unionized Position Code Not Applicable Job Description The Digital Content & Social Media Specialist for the Martin J. Whitman School of Management plays a key role in elevating the school’s visibility and engagement across digital platforms. This position supports Whitman’s strategic marketing goals by developing compelling content for social media, the web, on-campus signage and email; producing photography and video assets; and helping execute an integrated, creative digital strategy that aligns with Syracuse University brand standards. Working closely with the Executive Director of Marketing & Communications, this role contributes to day-to-day management of Whitman’s social channels, assists in content planning, and helps bring fresh creative ideas to life. The specialist collaborates with faculty, staff, students, alumni and campus partners to capture stories that showcase Whitman’s academic strengths, community impact and student experience. The ideal candidate is highly creative, detail-oriented and proactive, with strong digital instincts and a passion for storytelling. Education and Experience Bachelor’s degree in communications, marketing, public relations, journalism, digital media, or related field. Experience managing social media platforms in a professional, internship or campus-based setting. Photography and videography experience, including familiarity with editing tools (Adobe Creative Cloud, Canva, CapCut, etc.). Skills and Knowledge Ability to work both independently and collaboratively in a fast-paced environment. Strong writing, editing and proofreading skills. Strong organizational skills and attention to detail. Experience with content management systems (CMS), email marketing platforms and social scheduling tools. Basic graphic design skills and familiarity with brand guidelines. Experience drafting digital content for higher education or mission-driven organizations. Strong understanding of digital trends, social media best practices and emerging platforms. Demonstrated ability to build and maintain strong relationships with diverse stakeholders. Commitment to the mission and values of the Whitman School. Responsibilities Social Media Management Execute day-to-day social media operations, including scheduling, posting, monitoring engagement and responding to inquiries on Whitman’s primary channels. Support the development of monthly content calendars and social strategy in partnership with the Executive Director. Content Creation & Copywriting Develop high-quality written, visual and multimedia content for Whitman’s digital platforms, including social media, email campaigns, newsletters and content for the Whitman website. Draft engaging copy and adapt messages for varied audiences and channels. Creative Ideation & Campaign Support Contribute to creative development sessions to generate new social concepts, campaigns and multimedia storytelling ideas that highlight Whitman’s academic programs, research, community and student success. Support implementation of strategic initiatives. Collaboration & Stakeholder Support Work with internal partners including Student Experience, Career Services, Admissions, Advancement, IT, faculty and student organizations to gather stories, coordinate content needs, post and execute content, and ensure consistency in messaging and brand representation. Must maintain high responsiveness in a fast-paced academic environment. Analytics & Reporting Track performance of social content using platform insights and reporting tools. Provide regular summaries and recommendations to inform ongoing strategy and optimize content engagement. Physical Requirements Not Applicable Tools/Equipment Not Applicable Application Instructions In addition to completing an online application, please attach a resume and cover letter. EEO Statement Syracuse University is an equal‑opportunity institution. The University prohibits discrimination and harassment based on race, color, creed, religion, sex, gender, national origin, citizenship, ethnicity, marital status, age, disability, sexual orientation, gender identity and gender expression, veteran status, or any other status protected by applicable law to the extent prohibited by law. This nondiscrimination policy covers admissions, employment, and access to and treatment in University programs, services, and activities. Required fields are indicated with an asterisk (*). * How did you first find out about this position?
sujobopps.com (Syracuse University Online Employment website) Syracuse University HR Recruiter Virtual Career Fair (via NYS Department of Labor) SUNY EOC (Equal Opportunity Center) Women’s Opportunity Center Jubilee Homes Syracuse Northeast Community Center Interfaith Works JobPlus Syracuse.com Chronicle of Higher Education HigherEdJobs.com HERC (HERC Higher Ed Recruitment Consortium) InsideHigherEd.com Indeed.com DiverseEducation.com (Diverse Issues in Higher Education website) LinkedIn Job Posting Facebook Job Fair Search Firm Referred by an SU Employee Other
If "other", please describe how you first found out about this position. (Open Ended Question)
#J-18808-Ljbffr